- Seven most in demand copywriting projects
that can make you money.
Yes, money.
You see not all copywriting projects are created equal.
There's so many different types of gigs
that you could take on.
You see most struggling writers, beginner writers,
they don't understand,
they think what they're selling
is actually just writing service.
That is not true.
High-income copywriters, experienced copywriters,
know that they are selling revenue at a discount.
That's correct, revenue discount.
What does that mean?
It means that your job is to make it ring.
There are more money you could generate for a company
the more money you will make,
the more money you could charge.
It is not the writing,
it is the result that the writing produces.
Comment below if this is making sense.
So what are some of the most profitable projects
that you could take on as a writer?
Copywriting project number one, emails.
Now, why are emails very,
very profitable for most businesses?
Think about any businesses, any companies,
they're doing anything kind of advertising online.
Chances are they have an email list.
And if they have an email list, most of the time,
they're not emailing that list enough.
I've seen it so many times.
They email them once a month,
they emailed them two times a month.
The frequency of those emails are not a lot.
So as a copywriter,
you could go in and help them
to increase the frequency of those emails.
And you look at most emails that you get in your inbox,
they're very boring.
They don't encourage, they don't motivate people
to click and want to learn more
about the products or services.
So it doesn't take a whole lot for you
to produce more revenue for that company
and for your client.
So email is easy to sell and it's easy to produce results.
It's easy to demonstrate
that you have actually made X amount of dollars
or revenue for that company
when you're writing any kind of emails for them.
Copywriting project number two, guess what?
Opt-in pages.
Opt-in pages, I'm talking about your free lead magnet pages.
I'm talking about your free PDF pages.
I'm talking about your free video series pages,
or even your free webinar pages,
anything that's designed to capture someone's name and email
in exchange of some kind of information.
Now, this is powerful.
Imagine as a copywriter, you're working with a client,
they are getting a 10% opt-in rate,
meaning for every 100 people who go to the page,
10 people opt in.
That means they are willing to give their name and email
in exchange of some kind of information.
Okay. That's okay.
It's not great, but it's okay.
What if you could go in and you can help them
to just rework the page a little bit,
or to craft a new page
to test against the existing patient they have,
and you could produce 20% conversion.
That means you've doubled their conversion,
their opt-in rate.
What does that mean?
It means that this business
is spending the same amount of money,
but getting twice as many leads, is that powerful?
How valuable would that be to that company?
Are they willing to pay you pretty good money for it?
You bet.
Copywriting project number three, sales pages.
So you have your opt-in pages,
but then how are you going to convert those leads into sales?
You need sales pages.
So you could also work with a client
and help them to rework there long form sales pages,
or even their checkout pages,
because that has a direct impact to their bottom line.
Whatever conversion they are having,
if you are good and you can help them to tweak the offer,
tweak their headline, tweak the guarantee or bonuses,
whatever section that you're working on,
it's not difficult to charge a lot of money for it
because they could see the results.
You could demonstrate
that you have made them X amount of dollars
because of your writing sales pages.
Copywriting project number four,
you may not think about this, E-com product descriptions.
Think about how many E-com websites are out there
and how many products that they have.
You see people look at the photos of a product
to determine if they want to buy the product or not.
But also people look at the description of the product.
Does this sound good? Does this sound compelling?
Is this something that I want?
Especially if you're working with a company
that actually has a lot of skills,
that means they have a lot of products, right?
Different types of products,
or they're lodging new products all the time.
They are very often willing to pay a premium
for something that's very compelling.
If you can help them write those type of copy,
the product descriptions and they get comfortable with you,
and you always produce results,
they'll hire again and again for every product that they do.
What does that mean?
It means that you make more money.
Copywriting project number five, video sales letter.
Sometimes they call VSL.
I know copywriters who charge anywhere from five to 10
to up to $15,000, just to craft a single VSL.
Now, why could they charge so much for just writing
a simple video sales letter script?
Here's why.
For a lot of niches and a lot of verticals,
video sales letter convert very well.
It could be on the landing page,
it could also be on the one-time offer page.
Meaning someone goes to a website, they make a purchase,
the next page that they see,
they see a special offer with a video.
What do you need? You need a video sales letter script.
And that very often it's very valuable to a company
because chances are the front end offer
that they are making, maybe they are at a loss,
maybe they are breaking even.
To acquire those customers at volume as scale,
they need to make sure that a certain percentage
would get upgraded or upsold to this one time offer
or second one time offer,
that makes the video sales letter very, very critical,
it moves the needles.
It is the difference between having an offer, take a scale,
or having an offer that just loses money
for every single customer that they bring in.
You see how important that is?
And that's why a good video sales letter
is worth a lot to a company.
Copywriting project numbers six, Facebook ads.
Now, to get more cold traffic to an offer,
chances are most companies would utilize Facebook ads
doesn't matter what verticals that they are in.
And they will need new ads all the time.
Why do they need new ads all the time?
First of all, if they've got something that's working,
they always want new ads to split test,
to test against their controls.
Whatever is working right now, I call that a control.
Or an ad that's working so well,
it gets ad fatigue,
meaning that it no longer works, it no longer convert,
it, or the ad cost is getting too high, the cost per click.
They will need new ads to replace the ads
that they've been running.
They will need that.
Now as a copywriter, not only this gives you more income,
but it gives you more stability.
So you don't have to worried about,
"Okay, where am I going to get the next gig?"
Your existing clients will always give you
more and more gigs.
And that's the model that you want to follow.
Copywriting project number seven, video sales script.
Now, since we are running ads on Facebook
or we running ads on YouTube,
what ads converted the best right now?
Chances are video ads are doing the best
in almost all industries.
Now it's not easy to have a video ad that converts.
Someone needs to write a video sales script
for those video ads.
So not only businesses they need new Facebook ads,
chances are they need new video sales scripts
for those video ads as well.
Now, when you have a good video ad,
it's very, very powerful.
Now, maybe you've seen the Dollar Shave Club.
You've seen that ad on YouTube.
You can search for it, right?
That one ad, that one viral video,
took the company to a whole new level.
Eventually they sold that company,
the Dollar Shave Club for over a billion dollars.
One viral video, leave other ads,
but we really that one video that launched that company.
Can you see the power of that?
Be able to craft something like that, a video sales ad.
If you want to to get started as a copywriter
and learn from some of the best copywriters in the world
and being certified in these areas of copywriting,
head over to copycademy.com
or simply click on the link in the description.