What's up you guys Jason Wardrop here
and in this video
I'm gonna break down why Google and YouTube are actually 10 times better for you and your
business if you've got little money and you're looking for a long-term growth as opposed to
Facebook and Instagram and if you guys stick with me here to the end
I'm gonna give you guys a free guide on how to go through and help you use YouTube and Google to
Maximize your marketing and your lead generation for your business and just make sure you guys hit that thumbs up button if you guys are
brand new here
Make sure you guys subscribe to the channel because I launched new videos every single week on how to generate more leads make more money
And grow your business. So let's just break this down really quick. First of all Facebook and Instagram are amazing tools
like I most of my videos on this channel are actually about Facebook advertising about Instagram about all that stuff and
It's worked amazingly well for me
But the thing is as a lot of times that Facebook you need money to go through and advertise your business
Which a lot of business owners, they don't really have the money to go through and advertise
So I want to kind of break down three
different key steps and why I believe that Google and YouTube are actually a better for you if you have little money and you want
Long-term sustainable growth for your business. So step number one guys
Google and YouTube they stand the test of time, right?
so if you look at this you look at Facebook or Instagram you go through you build a big following on Facebook or Instagram you
Go and you make a post ok on your Facebook page now
I've got like over 30,000 followers on my Facebook page but less than 1 or 2 percent of people actually see that post
Unless I put money behind that and you can already see
Instagrams making all these algorithm updates and they're pretty much headed the same direction
So that's just something you got to kind of prepare for mentally
Just know as you're going through and building your following with Mark Zuckerberg Splatt forms
Right and on top of that when you make a post
Ok, it's only relevant for the next day or two
Right because people are going through their newsfeed and it's more of a time-based newsfeed
So if you're going through and posting something it's only going to be relevant for the next one two, maybe three days max
Whereas with Google or YouTube what you can do is you can optimize your videos
For keywords, and so a video that you made six months ago a year ago five years ago
It can still go through generate massive amounts of traffic for you in your business. So for example this viewer right here
I'm not really targeting any specific keywords
So it's probably gonna get you know, a decently high spike of views initially, but just like Facebook or Instagram
after some time
The views are just gonna go down and it's probably just gonna get lost in the shuffle of all of the other
YouTube videos that are out there whereas this video right here that will put right up here
This is a video
I did back in
January the first week of this year and is absolutely gone of violence count explosive because it's ranking
I think number one or number two for the keyword
Facebook pixel, okay
now that is a highly searched term that people are going through and trying to find videos of how to go through and
what the Facebook pixel is and how to use it and go and all that stuff and it's Scott and I think like
30,000 views or something like that
to this point that's in the last six months, and I'm still giving
Thousands of views every single month from that video then I posted a long time ago
So it's not one that's gonna get completely lost in the shuffle or you look at this video right here
Okay, this is I think it's the average cost of dental implants
That's actually what got my feet wet in the whole digital marketing world
I started this dental YouTube channel a dental website in this video still today
Gets me hundreds. If not thousands of views every single month that it's just like Matt
I think it's got over 500,000 views now just on that one video
Okay
so Then I posted that about five six years ago and it's still getting traction is still getting exposure if I had it all set up
To go through and generate leads which I do on the face of pixel 1 I would still be generating leads every single day
100% for free without spending any money and
It's gonna continue to do that six months from now a year from now five years from now and just building my brand
Whereas going back with Facebook and Instagram
Either got to spend more money or you just got to keep making those posts because they're just gonna get lost in the shuffle
Right. So the number two reason why I believe that Google and YouTube really for beginners is
Much better platform and someone with no money and that is because of the users intent
Right. So when you go on Facebook or Instagram?
Why do you go on Facebook or Instagram?
You're usually wanting to go and interact. It's a social environment you wanted to go through and connect with your friends
see what they're doing see their posts see their pictures see all that stuff and any
advertising or promotional material for a business you mor have to like grab that person's attention and
Distract them from what they were already doing kay. They don't go there necessarily to be sold
whereas with Google or even YouTube people are literally typing in search terms to go through and find
Specific solutions to their problems. So for example, when they type in Facebook pixel to find my video, right?
They're wanting to understand what the Facebook pixel is and how to go through and implement it or I've got another hot video
It's called how to use Facebook advertising for beginners a complete Facebook advertising tutorial
So that's the title, right so somebody typing that in they're specifically looking for that
Okay. Now when I go through and generate a lead, I know that they're interested in Facebook advertising
They're kind of maybe at the beginner stage and I can offer them something of value to help them out with that
So the same thing goes for you and your business. Let's say you were a real estate agent
You're a local chiropractor dentists. Whatever it is. You can go through and put a video or even a blog post
That's gonna be ranked in Google. This is gonna be specific to your city your community and what you help people solve
So like Homes for Sale in Denver, Colorado
Caters targeting that keyword six months from now if you're ranking in the top two to three positions in Google
People are gonna continually click on your website that you're able to go through and optimize for lead generation
Which is super powerful as opposed to going through making a post on Facebook or Instagram?
And you say hey, are you looking to go through a buy or sell a home in Denver, Colorado?
Reach out to me connect with me and that post goes it is posted. It's relevant for about two to three days max
And then it's completely gone unless you put a lot of money behind it in advertising
now the third thing guys why it's so powerful with Google and YouTube and
Facebook and Instagram have this but it's not to the same effect in degree
Right because of the reasons we talked about before and that is real
So that that video I showed you guys a little bit earlier on Facebook pixels, right?
I've got over
30,000 people that have watched that and I haven't spent a
Dollar or a dime for what a penny to even go through and promote that video. Okay
so I've got over 30,000 people that this massive audience of people that I can go and
Retarget to that. I haven't spent any money to have them go in and create that audience for me. Okay
so now with Google Adwords and
YouTube ads what I can do is go back and set up an ad campaign and
literally just a penny per view I can get a lot of people watching my advertisement watching my video and
Spending literally just like two to five dollars per day partly any money
But getting that attention back to my video back to my business back to my brand
Whereas with a Facebook post or an Instagram post same type of concept, right?
Like you can go through and create that audience
You can get that retargeting you can do all that stuff
but if you don't put money behind it that audience is really not gonna grow that big and
With Google and YouTube it can just grow completely
organically anyway guys
So those are the three reasons why I believe you're brand new completely starting from scratch and you don't have any money
invest in advertising that
You should go through and lean on Google and YouTube as opposed to maybe Facebook and Instagram is you're going through and building your following
building your brand for your business
Now the thing is and we'll do this maybe next week
But Facebook and Instagram guys is still super powerful if you're looking for those quick results
And if you have some money to go through and invest in advertising
That is the best fastest way to go through not only generate leads but gets all results for your business
So don't count that out completely, but just keep that in mind if you have money to invest in advertising
I would be all over Facebook
I'd be all over Instagram if you're looking for building a long-term
Following I'd be all over Google and YouTube just because of the nature of everything
I just explained a little bit earlier and obviously with this all it's like anything in life
Right it either takes time or it takes money. So with Google YouTube route, you got to be a little bit patient
You got to know that it's gonna take a little bit longer
Route to go through get videos ranked and get all that stuff happening because over the last six months
I've done a lot of videos and I've got just a few that are ranking super high, but
Bringing in a majority of my traffic to my channel
So just keep that in mind
Versus if you want speed you don't want to wait and have the patience and spend all that time
You can go through and spend money and you can do that with Google and YouTube as well
I just have found that Facebook and Instagram are absolutely so hot right now
It's just it's a great platform to be on and obviously I've got so many videos on that on this channel
So you guys can go through and check those out now for the bonus guys
Thanks for saying here to the end down in my comment
I have linked out to a video that I've made
specifically for you guys on how I go through and
Rank my videos on YouTube how I find the keywords how to know which keywords to go through and target which ones are getting traffic
How to go through and optimize them so they're actually ranking at the top of Google
how to get a good amount of views early on so go check that link out down in
The comment section and if you guys don't mind commenting just let drop a comment
Let me know what you guys think of this video
It's a little bit different style and I kind of like typically done
I've done some little like cuts right for throughout the video and so let me know what you guys think
Also, if you guys want to give this a thumbs up
I would greatly appreciate able to help this video get so much more exposure so it can help out a lot more people
So also if you guys are brand new here to the channel, make sure you guys subscribe
Because we launched new videos every single week on how to generate more leads make more money and grow your business
So thanks so much guys for watching with that said we will see you all later