Hey! Welcome or welcome back. If you're watching this video, then you likely already know
that LinkedIn offers massive potential when it comes to growing your business. But how can you
work with the LinkedIn algorithm so that it shows you not only to more people but to the right kind
of people? Let's jump right in. Tip number one is when you are creating content, when you're
creating posts, you want to do this with the goal of keeping people on LinkedIn. You do not
want to send them somewhere else. We know that the LinkedIn algorithm strongly prefers native content.
Native just means that it lives on LinkedIn. The content is hosted on LinkedIn. The alternative
is that you're posting on LinkedIn but you are directing people elsewhere. For instance, I used to
drop links to my blogs and my YouTube videos every single day. We don't want to do that. That's wrong.
The reason we do this, though, is obvious. It's because we're trying to use LinkedIn
to send traffic to our other pages. It makes perfect sense, except that LinkedIn's algorithm
hates that. Understandably, LinkedIn wants to keep people on the platform. So if your content if your
posts help to accomplish this, LinkedIn is going to reward you. I know what you're thinking. What's the
point of using LinkedIn if i can't use it to send traffic to my other pages? You can. You just can't
do it by blatantly dropping links to your other content. Like I said, I used to do this
every single day and over the last several months, I have transitioned to almost 100 percent native
content, and the engagement and performance of my LinkedIn page continues to improve, and LinkedIn
continues to be one of the biggest sources of website traffic for me. LinkedIn is still sending
a ton of people to my website without my even linking to my website. You can do this by still
telling people, "If you want to learn more, go to my blog," or, "If you want to learn more, go to my YouTube
page." And they will go. I know they're going because Google Analytics is telling me that they're going.
Don't be scared not to link to outside pages on LinkedIn. I was scared of stopping this for the
longest time because I was sure that if I stopped putting links to my website and my YouTube page,
the traffic there was just going to plummet. It didn't. That didn't happen. Everything continues
to climb even though I'm not posting outside links on LinkedIn. My performance on LinkedIn is
improving and LinkedIn continues to be one of the biggest sources of traffic to my website. Okay, so
now that you know that you want to prioritize native content on LinkedIn, what does that even
look like? Tip number two is to incorporate both text-based content and videos. LinkedIn is unique
for a number of reasons, one of which is that the platform actually favors long-form text-based
posts. This doesn't work on all the other social networks. We can assume, based on this, that it's
because this is what LinkedIn users enjoy. And it makes sense when you think about it. A lot
of people are using LinkedIn for information and education, so it fits that they would be open to
reading longer pieces of content. Now, just to be clear, this doesn't mean that low-quality posts
are going to perform well just because you beefed up the word count. You should always be
prioritizing value, which we're going to get to in a minute so keep watching. Videos are another great
route to take on LinkedIn. Of course, you always want to upload them, say it with me, natively. If
you really want to go the extra mile, make sure that your videos always have subtitles because
when it comes to watching videos online, a lot of people are watching them with the audio turned off.
I mean, I used to do the same thing in my old nine to five when I was watching videos in the bathroom.
It's true, though. Tip number three is use hashtags to reach new and relevant audiences. I've got a
whole video on LinkedIn hashtags. I've got two actually. I've got this one and I've got this
one. So go check those out. Because I have those videos, I'm not going to go into a ton of detail
on hashtags right now. But what you need to know is that by using the right hashtags, LinkedIn is
going to show your content to the exact people you're trying to reach. One of the biggest things
to remember is that you want to use anywhere from three to six hashtags, and you want to
make sure that you're using a variety of audience sizes. LinkedIn shows you how many posts have used
a certain keyword, and people tend to think the bigger, the better. If you can find hashtags that
have been used millions of times, this should be good news for you, right? It means that it's
really popular. It's actually the opposite. When you see that a hashtag has been used a lot,
it means that it's more competitive, and because it's more competitive, it's going to be really hard
for you to be seen for that hashtag. So I'm not telling you not to use competitive hashtags. I'm
telling you to use a variety. Use a couple that are very competitive, some that are middle of the road,
and then use some that are hyper-specific, which means they probably will not have been used that
many times. That's a good thing. This will make even more sense if you go watch those two videos, so I'm
dropping those links below, okay? Tip number four is use your content to teach people something.
This is everything. Sometimes, my students will tell me, "I don't know what to post." And I get it.
Sometimes I sit down on my computer and I'm like, "I have nothing to talk about right now." What you
have to remember, though, is that we are all so used to our own lives and our own businesses
that we are actually kind of desensitized to them. We forget how much we know and how much we've
learned. So we start to think that we don't have anything valuable to teach other people. This is
not true. You'd be surprised. Sometimes, I will share information that to me is the most dull, no-brainer
thing, and someone will comment on it and be like, "Whoa!" And I'm like, "That?! That impressed you? Oh, okay.
Okay, cool. I'm not complaining." It's because i'm desensitized to my own knowledge and you probably
are too. So what does this mean? How can you create valuable content that will teach people something?
After you write up a post, I want you to physically back up from your computer. Put blinders on,
literally go like this. I want you to look at your post and I want you to ask yourself, "What does this
post reveal?" And you should be able to answer this by saying, "This post will teach people a, b, c, d, and
e." If you're able to actually say out loud what the purpose of the post is, then it's probably
delivering value. By sitting there and kind of listing off the things that that post teaches,
it's going to give you a better idea if you are offering concrete value, concrete information, or if
you're just posting fluff for the sake of posting, which we want to avoid. This is just one example,
one way to do it. There are a lot of ways to do this. But I wanted to show you in action what this
looks like. I recently posted this on LinkedIn giving people advice for how to hire a remote
team. I can step away from this and list the things that people are going to get out of this post.
They'll learn that they should give every candidate a short paid test. They'll learn
that they should do a video interview with their candidates. And they're going to learn
that they should hire fast and fire faster. I also offer brief explanations for each of these points.
Always provide value. You want people to read your content and engage with it and like and
comment, but that means that you have to give them a reason to. The LinkedIn algorithm - really, most
platforms algorithms - are so incredibly complex and there is so much going on that we don't know about
and will probably never know about. However, at the same time, they're also very simple because
every platform's number one priority is giving the user a great experience.
All they care about is keeping people coming back and that means that they have to have a good
experience on that platform. So if your content does something to give people a good experience.
the LinkedIn algorithm is going to reward you. It's going to show your content to more
people. And that's it. Very complex but also very simple. Give your connections a great experience
and you are going to make the LinkedIn gods very happy. While we're on the topic of improving your
LinkedIn engagement, a huge part of that process is making sure that your profile is optimized
for certain keywords, and I can show you how to do that exactly, step by step, in this free guide that
I've put together. I'm dropping that link in the description below. If you want to work more closely
with me to learn my exact process for landing clients, you can head to my website and learn
more about my program, Revenue Spark. My process uses a combination of LinkedIn and warm emailing,
and this has given me and my students incredible results. It has allowed us to connect with very
high-quality leads, highly targeted leads, and form long-term relationships with brands who have the
budget to pay us what we want. That's really the goal of all of this: get paid to do what you love.
If you're interested in enrolling or talking more about the program,
go click the link below and you need to book a call with me. That's the next step. All right,
that's it for today. If you've made it this farm please give this video a thumbs up and
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