In this video, I'm gonna show you exactly how I used Facebook groups to increase
my sales by thousands increase my following and increase my engagement all
at the same time and all for free so if you're interested in that stay tuned
we're going to show you in this video
welcome back and thank you for joining me my name is Jordan Steen also known as
Cereal Entrepreneur and at this channel we talk all about starting a marketing
agency building a brand really just digital marketing strategies and running
a business online so if you're interested in any of those topics make
sure to hit that subscribe button and the notification bell over here in the
bottom right-hand corner so you get updated with all of our future videos
free trainings free resources our free giveaways that we do every single week
here at my channel oh and by the way make sure to stay tuned to the end of
todays video because if you do we'll show you how to set up and create your
Facebook business page the right way and all of the things you'll want to avoid
to make sure that you don't have a bad result with your pages so guys groups
are really great and the reason why primarily is because the engagement is
usually so much higher than on facebook business pages if you run your group the
right way also group comments and messages actually have a higher showing
or higher ranking on Facebook's newsfeed than business page as well as well so
from my experience over the last couple of years what I've done is actually
built a large community through Facebook groups of people who just want to talk
about digital marketing and starting an agency and all of the ups and downs that
go along with that but it took a lot of time to build it the right way and it
took a bunch of different strategies to make sure that we actually had it
running the right way so really as a business owner you need to determine
whether you need to create an open public group or if you're gonna need to
do a private group or maybe you'll need to do both and so we're gonna talk about
what I've done with my open public groups and my private groups to add
value to my customers but also to people who haven't even become a customer yet
and just want to follow and learn more then what we do is we take those groups
of people and obviously push them more towards becoming a customer so on top of
the added benefit of obviously getting more people to potentially buy your
services and engage you're also going to get people who are potentially useful
for your business so a great thing about my group is now whenever I need someone
or I need to hire someone for a specific position in my agency I can actually go
to the group and put out a post and since I'm the admin I actually have
direct access to all of those people because whenever an admin posts it sends
out a notification to everyone in the group as long as you
notification settings are turned on of course which you guys should turn on
your notification settings in my groups oh and just a little bonus tip for you
guys groups aren't just great for your agency
or for generating leads but they're also really great for finding other talent so
a little trick that I use for you guys who are looking to hire people if you're
struggling to find people to hire on up work or fiber or whatever platform
you're using then what you can actually do is go to Facebook do a search at the
top and type in say for example copywriting and what you can do from
there is find a copywriting group on Facebook join that group and put in a
post as long as you make sure it's okay with the host looking and saying that
you're trying to hire a copywriter for your agency and this can be done for
just about any particular job out there there's web design groups copywriting
groups there's graphic design groups video editing groups all kinds of
different groups on Facebook and they're all geared towards specific niches so as
long as you find a good group that's active and isn't full of spam you'll
usually get the type of response or the people you're looking for very very
quickly so let's hop on over to my screen really quick and I'm gonna show
you a little bit of how we use Facebook groups to actually grow our business so
really quickly before we talk about some things about your Facebook group that
you're gonna want to know about let's talk about how to find some groups that
you can get engaged with okay because that's one of the coolest things about
starting a group and it's something that you're going to want to actually take
part in if you join other groups and start engaging in those groups and
providing relevant information people will start to listen to you and then you
can actually get them to send you a direct message and then ask them if
they're interested in joining your group now in the beginning it does take some
guerilla style marketing some actual footwork you going out and networking
and talking to people not necessarily physically but at least on your phone
via messenger in comments and networking with people to get them to realize that
you actually do care and you know what you're talking about
so that being said you have to find some good groups to work with so what I like
to do is go up to Facebook and you can just type in the keywords first and
foremost of what you're looking for so say like I was mentioning that
copywriting group so you'll click join and then once you actually get in you'll
want to make sure that you check through the group feed and make sure that it
isn't just a bunch of spam or people posting random crap
right make sure that people who are engaging in this group are actually
posting legitimate comments and it's legitimate responses not just someone
going in there saying hey we sell these services because those groups are
usually very spammy and they're not beneficial to anyone another tip is when
you do get accepted make sure to message the admin directly and ask them if it's
okay to talk about that specific type of post or do a job posting or whatever it
is that you're trying to do if you're not sure usually though they have all of
their group rules which is where you can find out what you can and can't do as
well another great way to find some groups that might be relevant to you is
by clicking the tabs groups on the homepage and then what you want to do is
click discover at the top this is actually going to show ones that are
popular near you physically in your physical location suggestions to you
based on interactions and engagements that you have online and then you can
see friends groups arts and entertainment they go by category right
and there's even more that would show up here once it populates ooh so you can
see business I can see faith and spirituality there's
all kinds of groups that you can actually join and it's really cool if
you actually go into this discover because there's probably a lot of groups
that you didn't even know existed that were that are gonna be in your direct
area but like right here this popular near you this could be a potential
networking group that you join and go to events and start talking to people about
what you do and building your business so let's talk really quickly about
creating a great group of people that want to engage it's not spam content and
it's actual people that really care about the topic that you're trying to
promote right so the first thing that I recommend is in your group you want to
try and use some of the keywords in the name of your group because that's what
people are going up to the search bar to put in and what you actually have to
understand is when people type in s anime up here Facebook is going into all
of their groups their pages everything like that that might be relevant to SM
ma and showing those in the search engine result or in the search results
on Facebook first right so make sure your name is actually relevant and uses
keywords relevant to your topic next thing is you'll want to do a pinned post
or an announcement you can see we just put up a quick graphic right here of me
with our YouTube channel we talked about what this group is going to be about and
what you can do with some of the information we provide we put our
YouTube link here we put our website here right just to promote
everything you can see there's tons of engagement on it there's tons of
comments so as far as everybody's concerned this is an important post when
they're getting into the group but you guys can see this is a valuable group
with tons of people commenting asking questions and it's a great way for
people in my course who go through here to actually suggest my program so that's
what's really great is you'll get in here and people will ask all the time
what should I do you know what course should I take and then the coolest part
is a ton of the people in the group are all obviously my fans so they're gonna
suggest my content and my courses to everyone in this group because of that
so it's a really great strategy but again it comes down to making sure that
what people are putting in this feed is valuable if there is no value if it's
selling if it's spammy then nobody's going to want to engage and this is
something that you can do for just about any business out there also you can see
I'm attaching it to my business page which is going to help my business page
rank higher in search results and you can see we have about twenty nine
hundred and twenty-five members that are actively engaged with sixty three new
members just this week so it's a very quickly growing group and we're not
putting any effort into it all of this is free traffic as far as traffic's
concerned generating new traffic at this point it generates traffic on its own so
understand that when you go to actually create your group you have to build
something that's going to want to entice people to learn more right so another
thing that you could do in your announcement is even provide a free link
or a download or a training to something that people in this group might want
right and so what we're actually doing is we don't necessarily need to generate
more leads on our list because our YouTube channel always does that so
we're trying to push people to our youtube channel that's like the goal of
this actual group right here one of the last couple things guys is make sure
that your About section is set up these keywords used in the About section are
some things that actually help your group rank in search results on Facebook
so make sure that that About section is set up last little note that I want to
mention to you guys is that it does require you being active so not just
responding to comments and leaving comments or responding to other people's
messages and things like that but you also have to be posting in the group
yourself two to three times per week at least okay the best is at least once a
day but you should be posting in your group at least two to three times per
week especially in the beginning because no one else is going to be posting it
and it's not an active group the key is to show people that it is active that
there are people on it on a regular basis adding questions getting responses
from those questions because once people realize that it's a group where no one
else is involved no one else wants to be involved with that group because they
don't expect to get the answers they're looking for right so make sure that you
are posting on a regular basis and you're engaging with people joining
another cool little trick is to write a post but like inviting or engaging with
all of your new members saying hey thanks see you can see it adds all of
these people into the post and then all we're gonna do is post and now it's
gonna tag every last one of those people who joined and all of the ones who care
we'll leave a comment meaning that we're going to get a really great post with a
bunch of engagement to keep people in the group active so quick question are
you guys actually active in Facebook groups or do you just kind of join them
and never do anything in them is there a Facebook group that you're active in
what is it about that group that keeps you active in the group leave it in the
comments below I'd love to know oh and PS if you're looking for a free group to
join it's right there on your screen go make sure you look it up and that way
you can get involved in get free training the last thing I want to talk
about with everyone it will give you guys a sneak peak is private groups
private groups are one of the best ways to build value and engagement with
customers meaning that it makes it easier for you to sell them new products
in the future if you have to right so I have a group just of customers who have
joined the Facebook marketing or the digital marketing school and you can see
people post questions in here and they're getting responses which is
really just a benefit of joining our program if you join you get access to
the private group and we make sure that everyone in here gets their questions
answered in the information that they need because they are the ones who have
paid me to do so right and so it's just an added benefit that customers love to
have because they feel like they get a personal connection to the person
responsible for the product or service that they bought all in all guys groups
are great they are amazing for increasing engagement as far as organic
sales leads all of that so if your for more ways to potentially increase
your face with organic engagement because we all know how hard Facebook
organic engagement is these days then check out this video on the top right
hand corner of 20 tools and 20 strategies really that we've put
together for you guys to start getting more engagement organically on Facebook
for your business pages and even your groups so guys if you can't tell
Facebook groups are really an amazing way to get connected with audiences
online to build a customer base to build a tribe basically as what one of my
managers likes to call it a tribe of people that are going to follow you and
that love your content and want to engage and learn more from you and your
business so point being if you haven't started your Facebook group in 2019 or
even before then you need to start one now so that what you can start building
it up it does take time but promise you it is so worth it once you have an
active group of people but that's it for today's video thank you so much for
watching since you stayed till the end check out this video in the top right
hand corner on how to actually set up your facebook business page the right
way this is gonna help that group perform even better so I'm gonna get out
of here for now but I will see you guys on the next video until then Cereal
Entrepreneur out bye guys ready to start living the six-figure
work where ever be your own boss lifestyle well at Cereal Entrepreneur
Academy we'll teach you how to use a laptop and internet to start your own
social media and digital marketing agency get started with our free
Facebook Ads training links in the description below guys see you in the
course Cereal Entrepreneur out