Are you down with GPP?
That's goals, purpose, and plan.
What are your goals?
What is your purpose, and, finally, what is your plan?
What's up, creators?
This is Joe from the YouTube team.
In this video, we'll hear from Tiffany Rothe from Tiffany Rothe Workouts.
As she talks about her YouTube journey
and her path to becoming a full-time creator.
YouTube's mission is to give everyone a voice and show them the world.
Let's explore Tiffany's path to finding her voice on YouTube.
So, Tiffany, first of all, I want to say I'm excited
to interview and talk to you today.
All right, I'm ready for you.
Let's talk about that journey from
obviously, you're a skilled fitness instructor
to then starting to produce video content for a video platform.
Well, I have to tell you, like, at the beginning when I got started
I knew nothing.
There weren't the resources that are available today.
I didn't begin with the end in mind, right?
It was purely organic, and I didn't give much thought about it.
I just really wanted to put the workouts out there.
I had no idea where it would go, what it would do,
but I think the organic passion, it was watering a flower.
So that’s a bloom.
And that's something I love about YouTube is that people are really
bringing their authentic passions and voices to the platform.
But it's not easy for everyone to spread that voice.
You have over 900,000 subscribers.
What strategies did you use to grow your subscribers?
For the first five years, I had no strategy.
Okay.
This is something that I think a lot of creators run into
because "creators" means that you're a creative person, right?
So you don't like a lot of guidelines
and you don't like a lot of restrictions.
So that's how I was at first.
That does not lead to a successful channel, so one of the things
that I would recommend is to set a schedule and stick to it.
It sounds like during the process of really shifting
and making this your career
you really understood that taking it seriously was about scheduling
about some of these other aspects of it, right?
Actually, it sounds like it made you more creative
and more inspired through that organization and planning too.
Yes, and again, it gave me more responsibility towards the viewers
because before it was just all about me.
But if I'm thinking about now I’m connected to the viewers
they want to say that they want to be able to rely on the fact
that I’m going to be there.
I don't know if you've seen the videos, I say CCC equals FFF
and that means constant, consistent, commitment.
And with that, you can have a fit, fierce, and fabulous life.
So when did you start going live,
and what motivated you to take that approach?
Well, the first time I started going live was
because I was really frustrated with
how long it would take for me to film a video like edit it and upload it.
And that was discouraging me from actually creating content.
And it was, actually, my Rothe Stars who encouraged me.
And they said, it makes us feel more connected to you.
It's like gritty.
It's real. It's me.
I mean, things go wrong and it's okay.
- Yup. - It doesn't have to be perfect
but you get to do it, you get to be in committed action.
That's awesome. So what are some of the differences that you've been seeing
as far as like participation, engagement, some of your live content?
So my older content in the studio that's produced
the views are like outrageous.
People like that because there's other people there.
And there's a higher production value.
But the live is like, they're on- fire connected.
- Okay. - I go live.
At first, I introduce the video and then I do a roll call.
Sometimes I'll stop in the middle of the workout.
Who's there? You guys still there with me? Let's go.
And then they'll chat in, yeah, I’m still here.
Ooh! I did it. I was tired.
So this is the kind of thing, what I want to do is
recreate a real gym feeling.
So it encourages people to come back more.
It sounds like your community on YouTube is your community.
It's not just a one place, it really is a part of you.
If you were to talk to a young Black woman,
looking to start their career on YouTube
what advice would you give them around
navigating their journey and getting started?
Okay, the first thing I would say is, why are you doing this?
So people like, I want to be a YouTube star.
And then they have all these ideas and they just throw paint on the wall.
And it's okay to try different things.
But anything that you do in life
what is your purpose, what is your why?
And then when you have the why, that can sustain you
as you're working towards your vision.
I always say to the Rothe Stars, are you down with GPP?
That's goals, purpose, and plan, right?
So when you're getting ready to start something,
what are your goals, what is your purpose,
and, finally, what is your plan?
YouTube has so many resources for creators
that you can get your plan intact.
Listen, I'm ready, man.
I need a Rothe Star shirt for sure because I’m excited.
You know what I mean? I need that.
Well, this has been amazing.
So much to take away, I'm digesting
so I'm really thankful for your time.
I'm thankful for you, for doing the interview, for choosing me.
I’m really honored, and I hope it can be of service to people.
Big shout out to Tiffany for sharing her YouTube journey.
Check out the links below for creative resources and best practices.
Thanks for watching.
Peace.