In 2016 aston villa one of the few clubs
to have been a constant in the Premier
League since its inception were
relegated to the championship under the
tenure of owner Randy Lerner financial
mismanagement and poor decision-making
led to this eventualities in 2015 the
recorded a total revenue of a hundred
and sixteen million pound the 10th
highest in the league less the Newcastle
Everton and west ham but ahead of teams
like Southampton Lester and Swansea this
financial position only serves to make
the club's relegation all the more
frustrating their revenue breaks down
into 14 million pounds in matchday
income 28 million in commercial and 71
million in broadcasting out of context
these are healthy figures with a
65-percent reliance on the league's
inflated television deal better than
many other clubs and the seventh-best
commercial income in the league yet much
like Sunderland under Ellis Short aston
villa have suffered from a lack of
organic growth in revenue throughout the
last decade relying heavily on their
owners investment as a result of this
the club never made an annual profit
during learners tenure with a lot of 28
million pound in 2015 contributing to
total losses accumulated throughout the
previous nine years of 250 million pound
learners in consistent approach to
financial management was one of the
reasons for the club's struggles this
manifested in periods of great
expenditure followed by periods of
frugal cost-cutting and learn his final
year as owner the club's been 52 million
pound on player transfers bringing in
interested gay Jordan Ayew Rudy instead
Jordan marvi and more the Newhall help
the moon 17 points and relegation that
season 276 million pound was spent on
player transfers during learners
ownership with the netspend of a hundred
and twenty-three million with hindsight
we can suggest that this had more to do
with poor player purchases and low cell
on values rather than the club holding
onto their best players the frequent
turnover of managers also contributed
not just on the field but offered
throughout learn his tenure the club
record around 30 million pounds in
exceptional costs these costs included
paying off fired managers and reducing
the value of particular players
generally speaking the issue wasn't with
learner's intent but with his ability he
bought the club for 66 million pounds in
2006 and invested around 300 million
pounds since then but he hired paul ii
in both coaching roles and in the
boardroom chinese businessman Tony's ear
finally relieved learner of aston villa
in 2016 paying 52 million pound for a
hundred percent of the shares and
further 24 million to clear the club's
overdraft since then the new owner has
invested heavily in the squad spending
north of 50 million pound in the summer
transfer window with villas parachute
payments seeing the club earned an
estimated forty million from
broadcasting income this season that
significantly more than the championship
average of around five million
focus must be on regaining Premier
League status before the parachute
payments deplete after 3 years 0 has
said his aim is for aston villa to be a
top-six club in the Premier League
within five years and one of the best
three clubs in the world beyond that the
future looks brighter but with one
manager already sacked and replaced by
another supporters will be hoping that
this isn't just history repeating itself