- Do you wanna know
how to sell print books on your website?
Well, you can do that through the Shopify Lulu xPress app.
You can fulfill print on demand orders through your website.
Pretty cool, you wanna see how to do it?
Stay tuned.
A full disclosure, this video is exclusively sponsored
by the fine folks over at Lulu.
If you would like to order any print
on demand books directly through Lulu,
you can visit my affiliate link at DaleLinks.com/Lulu
and then use Dale20 to take 20% off your print
on demand order.
Stick around to the very end
because we're gonna show a full overhead tutorial
of how to integrate Shopify
and Lulu xPress on your website
so that way you can start selling print
on demand books right away.
Well first of all,
why should you sell through your own website?
There's the traditional way of doing things
which is self publishing through avenues like Amazon KDP
or IngramSpark, or even through Lulu's website
versus something that's called drop shipping.
Now you might be somewhat familiar with drop shipping.
A lot of sites have been doing it these days
and by way of an app called Shopify.
Now Shopify sets up a store
and you're able to fulfill any kind of orders for people
through your website
and you get to keep all of the profits
and any amount that costs to run your shop through Shopify.
The big issue you're gonna run into is that right there.
Typically, Shopify runs about $29 per month
for you to have it
but I'm gonna show you a simple way
of using their light version.
Shopify light is actually only $9 per month.
And if you have your own website,
you can utilize that option
and then you can host whatever it is that Shopify has
so that way you can start using their whole checkout model.
Let's go ahead and set up Shopify Lulu xPress.
Get behind your dashboard.
Go to shopify.com/light
and get a free 14 day trial into your email, a password
and a store name.
Then click create your store.
In the next step, tell a little bit about yourself.
Select all the appropriate answers in the drop-downs
then click next.
Now add an address so you get paid,
then click enter my store.
(upbeat music)
Once you're in your account,
select apps in the left side panel
then click the visit the Shopify app store button
in the top right.
Then choose your Shopify account.
(upbeat music)
Now search for Lulu xPress, remember it's X-P-R-E-S-S.
Select the Lulu xPress app,
(upbeat music)
then click the add app button.
Click the install app button.
Now select products in the left side panel
then click the add product button.
Enter your book title at the top,
then enter your book description and format it.
Take time, make it look good.
Scroll down and enter the price of your book.
In the next box enter the manufacturer's
suggested retail price.
Since I usually sell this book on Amazon
for $14 and 99 cents, I'll enter that here.
Don't worry, you'll find out
I'm actually making the same profit
per sale at this price point.
In the next box, you'll enter the cost of the item.
If you don't know how much it'll cost,
don't worry, you can come back and fill this in later.
I already know how much it will cost
since I set this up before, so I'll enter it.
Scroll down and enter the quantity
of books you want available.
I just entered a 100,
we can always adjust this later.
Scroll down and enter the weight.
Fortunately, I know the weight of my book.
If you don't know it, you can always come back later,
when you upload your book to Lulu xPress.
Scroll down and fill in the customs info.
You'll want to select United States
since orders are fulfilled through Lulu xPress
in the United States.
Then enter the HS code in it's
four nine zero one one zero one zero for print books
or follow the code on the screen.
Once you select that it should auto save
or you can click the save button in the bottom right.
Scroll back to the top and select more actions.
Then click connect with Lulu xPress.
It'll show you the connected product
and now you can choose the product type.
For this example, I'm doing a paperback book.
Scroll down and insert your PDF interior.
If you're not familiar with how to format an interior
then refer to the Lulu file setup FAQ details
listed right here on the video.
If you publish your print book on KTP,
then the same files will work for this whole process.
Since the PDF is already formatted,
I'm going to leave it the U.S. trade six by nine trim size.
Now choose the interior color.
If you go with the color or premium options,
you won't profit as much
and I selected black and white standard
this is gonna be the cheaper option.
Now choose the paper type.
You have 60 pound cream or white paper
and the other choice is 80 pound white coated,
which is a thicker more premium paper.
Now select the type of binding you want
between coil bound, hardback
which is case wrap or linen wrap or a perfect bound
I chose perfect bound.
And now choose the cover finish
whether glossy or mattle finish, I like mattle finish.
Once you're set,
Lulu xPress will tell you how much the print cost is.
Don't worry, you do not have to pay that.
That's just your base cost and the customer pays that.
Scroll down and upload your book cover.
Again, you'll have to refer
to Lulu xPress's FAQ for formatting.
Once it's set up loading,
you get a preview of the print book.
If you're happy, click save in the bottom right.
Now you get to see your product overview
and how much is your profit per sale.
Let's go back over to the products
in the left side panel and select our product.
We're gonna add the front cover in any 3d images we have
of the book for our product page.
Scroll back to the top,
select more actions then click embed on a website.
Select the layout style for your website
between classic, basic and full view.
I'm selecting full view
so I can use an entire page for this product.
Now click the copy code button in the bottom right.
Go to your website and add a new page or post.
I'm sticking with a page
so it appears on its own and not as a blog post.
(upbeat music)
Title your page, then click the text box.
Make sure you're set on text
so you can use the Shopify HTML code you copied earlier.
Now press the Control key and the letter V at the same time.
This pastes it, it preview to see how it'll look.
You can test out the add to cart feature
but it won't complete the checkout process
until we sign up fully for Shopify.
Don't sweat it, you'll still get 14 days free
you can always cancel later.
Go ahead and hit publish on the page.
Right click on the permalink, then select copy link address.
Let's shorten this link and make it easy for people to find.
I'm going to use the free Pretty Links plugin
to create a short link.
I'll make it self publishing
with dale.com/keywordsbook1.
So when I want to send people to my page,
I just tell them to visit that page.
Now let's go back to Shopify and make it official.
They won't release our product until we sign on with them.
Click select the plan
and choose Shopify light for $9 per month.
Feel free to choose other plans
if you want to save a little money.
I'm gonna stick to 30 days
since I'm testing this option out.
Now let's test it out, order approve.
Go to your product page,
click add to cart then check out.
Use your preferred payment method.
Now choose standard or expedited shipping,
this cost will fluctuate based on where your customer lives.
I chose standard shipping.
And if you don't feel like you want to spend any money
in ordering approved copy through this service,
there's actually is a test feature
when you go into Shopify app,
you just scroll around in there
and you'll be able to find where
you can actually do the test feature
but congratulations, you officially have set up
print on demand books through your website,
the nice thing is you can sell it at a lower price point,
but still profit even better.
So I kinda love that, so congratulations again.
Now that we've kinda gone through all that,
I'm actually talking to Chelsea Bennett
from Lulu University here on YouTube,
Where we'll talk a little bit
about the whole Shopify thing
when it originally came out about two years ago.
I'll see you in this next video
or take a look at this other video,
YouTube says you should probably look at that one
if you've already seen this.