- People say SEO is dead,
but we all know that isn't the case
because it drives so much revenue.
The real question is, is it too saturated?
Hey everyone, I'm Neil Patel.
And today I'm going to break down
if it's too late to start doing SEO in 2021.
Before I get started, make sure you subscribe
to this channel and if you're on YouTube,
click the alert notification.
You're probably not going to like the answer.
The answer is yes and no, it is too late.
And it is also not too late to start SEO and I'll break down
why I'm saying yes and no.
So the first part, why is it to late?
Well, all the companies with billions of dollars
in budget are already doing SEO
and they've been doing it for a long time.
We see the majority of the large corporations out there,
so it makes it really competitive.
And when you look at most niches,
there are very dominated by really high authority websites.
And you're seeing that these bigger and bigger sites
are taking up massive amounts of ranking,
even if their site doesn't focus on a specific niche.
A great example of this is Wikipedia,
Wikipedia ranks for most niches
and it doesn't matter if their site focuses
on that one topic because we Wikipedia about everything,
yet they still do really well when it comes to any niche,
hence they're dominating it.
And paid advertising can turn a profit faster.
SEO takes a long time to generate results,
with paid advertising, you have to end up
having a conversion funnel.
A conversion funnel is a way or path
that you guide people to get them to convert,
a great example of conversion funnels
that works is click funnels, it's a software
and they have examples of all the funnels
out there that work for different industries.
So check it out, it'll at least give you ideas
whether you use a product or not.
So from that aspect, SEO, saturate, it still works.
It's saturated. Now it doesn't mean SEO doesn't work.
It just means you have to be patient and give it more time.
It's still one of the highest ROI channels out there.
And here's what I mean when I say
I know that SEO is still really well worth it.
If you start from a low-competition keywords
and scale up to more competitive keywords over time,
but smaller ones that are still profitable,
you can do really well.
Yes, you may not generate millions of dollars
from SEO in year one or anything crazy like that,
but it doesn't mean that you can't turn a profit.
The second thing is topic clusters really are the key
strategy visas when it comes to content marketing.
A great example of this is if I'm talking about SEO,
I would break down everything related to SEO,
from link building to on-page SEO,
to Google core web vitals of page speed.
And even though page speed isn't necessarily
a keyword that you would assume should they test you,
it is because it's a factor within SEO.
That's what I mean by topic clusters,
check out the beginner's guide to SEO by Moz.
And that's a great example of this,
where even though the articles talking about SEO
are more so the guide, they have all these chapters
that go into other topics that are still related to SEO,
but they just want to make sure they cover the whole topic
and not just the quote unquote SEO part.
And if I were to do SEO today,
I would start off with the keyword ideas report
with an Ubersuggest.
So if you go to Uber says typing a keyword
related to your industry.
And once you type a keyword to your industry,
you'll see this report.
It'll show you your traffic for that keyword,
how many people search for it on mobile or desktop devices.
And then the left hand navigation,
you'll see this option called keyword ideas, click on that.
And when you click on that,
you'll see this report of all these keywords from ones
from Google suggest for related keywords
or question related to keywords
that you could potentially rank for that could be good.
Now remember how I said earlier
that SEO is saturated and it's more competitive.
Well, if you're logged into Ubersuggest,
if not, just sign in, there's this option
that says keywords I can rank for
that's on this exact report.
If you click that and you put in your domain,
it'll filter all the keyword ideas on that report
and show you which ones are most relevant
for you that are good fit that you can rank for.
Now, I want you to filter them based on the attack
what's relevant for your product or service
that you're selling, by doing that,
you're then focusing your SEO efforts on ones that are easy
to rank for based on how new or old your site is,
based on how many backlinks you already have,
Ubersays, we'll figure all that out for you
and do the equation and come up with the right keywords
that you should rank for, but you need to make sure
you pick the ones that have the best opportunities.
If you have any questions, leave a comment below.
If you enjoy the video, like it, share it,
tell people about it.
If you need help with your SEO strategy,
you can also check out my ad agency at Feed Digital.
Thank you for watching.