Loving our customers matters.
Being the best in the world at connecting customers to their world matters.
We know we can do way more and we can bring small business along.
T-Mobile has spent the last ten years fixing some of the biggest
pain points in wireless, and we did it with the strength of our 5G network
and by putting customers first.
T-Mobile is business.
We mean business.
We do business.
Hi, everyone.
I'm Callie Field, President of T-Mobile Business Group.
And I'm Susan Prescott, Vice President of Enterprise Product
Marketing at Apple. And we're here today to share some exciting news.
As you just saw, T-Mobile loves small businesses.
And after facing so many setbacks from the pandemic, they have come roaring back.
Last year, almost five and a half million new business
applications were filed the most of any year on record.
And let's be real, as the source of countless jobs and innovations,
they are the lifeblood of the American economy.
We couldn't agree more.
We love the big impact small businesses have on local community and culture.
And we love seeing how they use Apple products across everything they do.
Now, owners are often the ones getting devices to employees,
configuring and personalizing them and even providing tech support.
And as their business grows, so does the number of devices
they need to manage. I.T. demands can quickly add up.
That's right, Susan.
And on top of that, studies show that almost nine in ten companies
need their employees to access an average of five mobile business apps every day.
Managing all of this takes time.
Exactly.
We know one of the things small businesses value most is time and that the I.T.
needs of your employees on top of everything else are a lot to take on.
We knew we could help.
That's why we introduced Apple Business Essentials, a new service
that makes managing Apple products as easy as using them.
With Apple Business Essentials,
small businesses get device management.
24/7 Apple Support and iCloud Backup and storage,
all in a single flexible subscription so they can easily manage
their Apple products every step of the way.
For example, they can quickly set up a new MacBook for onboarding new hires
and automatically backup iPhone data for all employees.
It's easy to control security settings and update or replace devices.
And with AppleCare plus for Business Essentials,
customers get even more like 24/7 phone support
for all employees and onsite repairs for iPhone
in as little as 4 hours.
In short, Apple Business Essentials makes it easy.
And today, Callie and I are thrilled to announce
that Apple and T-Mobile are joining forces to make things even easier
for small businesses across the U.S.
Today, T-Mobile is launching a new plan just for small businesses.
We call it Unlimited Ultimate Plus for iPhone.
And it is the only plan in the U.S.
that delivers an all-in-one solution.
Ultimate Plus for iPhone is packed with a ton of great stuff.
So, let me break it down.
First, each employee on the plan gets a new iPhone 13. Sleek
and durable with super fast performance and long battery life.
Second, it's the only wireless plan that enables
customers to get the all new Apple Business Essentials, including
legendary Apple Support tailored for small businesses.
Third, there's unlimited talk, text and premium smartphone data
on America's largest and fastest 5G network.
Fourth, this plan includes a whopping
200 gigs of hotspot data per month,
so small businesses can help keep all of their Apple products connected.
Fifth, customers get unlimited in-flight Wi-Fi
all flight long on select flights from American, Delta and Alaska Airlines.
And more airlines, including United, are launching later this year.
Finally, this plan helps keep business
customers connected in over 210 countries
and destinations across the world with unlimited text data
and five gigabytes of free high speed data per month.
All of this, all together under one bill for just $50 a month
per line with six plus lines. Since Apple Business Essentials launched in March,
many small businesses have told us that the service saves them
countless hours so they have more time to focus on their work.
Vertical-One in El Paso, Texas, is a T-Mobile customer
that's already using Apple Business
Essentials to simplify device management for all its employees.
Let's hear their story
Vertical-One
Communications is a company based out of El Paso, Texas.
This is a family owned business.
It was just my mom and dad
at first I actually started out pulling weeds at cell sites.
There was only like three employees back then.
We just kept growing and taking on more projects.
Since I've been here with the company, we've almost doubled.
There was no device management software implemented at all.
We had to manually be setting up devices.
We had a big spreadsheet of 50 plus users for Apple IDs, 50 plus Apple carriers.
It was very time consuming.
It's always been a struggle.
When Apple Business Essentials got announced,
I was quick to jump all over that.
It's allowed us to really take our Apple products
to the next level. As we're going to be growing,
it's going to be really simple to get new users into the devices.
Collections is a huge help.
Being able to have these apps curated for their role.
I have a collection that's for our field team, our management team,
and I'm able to set those up with exactly what they need to do their job.
You get iCloud backup device management, and you also get AppleCare support.
I had a field employee that had an accident with their iPhone.
They were able to request support directly from their app,
and I was able to approve it on my end.
That employee was able to get the phone fixed at no cost.
Being able to hotspot from the iPhone over
to the MacBook quickly over the 5G network just makes a world of a difference.
And without the reliability
and the speed of T-Mobile, would be very difficult for that to work.
T-Mobile and Apple are coming together to find a way
for every small business customer to get their
employees into some great Apple products.
We really take pride in everything we do.
A very key thing for us is to focus on our people.
We want to give them the best
so that they can do their best to serve our customer better.
It's not just a job for us. It's a career.
It's a calling.
We love it.
It's great to see stories like this one from Vertical-One,
and we're thrilled that it will be easier for more customers to get these benefits
all in one place with Ultimate Plus for iPhone.
But we also realize that some small business customers
may want to add Apple Business Essentials to just a few existing lines.
And we want to make that easy too. So we're launching an a la carte option
where customers can add Apple Business Essentials to any line on any plan
and to make sure all of our customers can experience incredible value,
we're offering the a la carte option free
through the end of 2022. With Ultimate Plus for iPhone
or the option to add Apple Business Essentials to any existing line,
getting Apple Business Essentials is easy for every T-Mobile
small business customer.
Callie we are so excited about what we can do together
to help small businesses do their best work.
This collaboration is just one more way we can support small businesses as they
continue to be the source of countless jobs and innovations across America.
Because at T-Mobile, we're always looking for ways to provide
more value to our customers and we won't stop.