- This one's for all you hustlers out there.
What's up socials welcome back to my channel.
Today, I wanna talk to you about how I made
my first $100 on the internet.
I feel like there's a million resources out there
that are teaching you different ways you can monetize a
business, if you wanna start one and you're not really
sure what your product is, how to develop that.
How to work towards a business model that will help
you make money in a more passive way.
Passive is a term that's thrown around a lot
I'm not saying that it's always passive, trust me it's not.
I work a lot for somebody who makes some passive income.
I think it is useful to get a feel for
what does it really mean to make a dollar online
that may or may not actually be from an hourly
or retainer service or a specific product.
So, I figured the most useful way to tell you about this
is not just to speak in theory but to actually
tell you how I made my first couple bucks online.
Especially at a time where I was a little bit
insecure about it, wasn't really sure how to do it
and I knew I just needed to try something
while also absolutely making it worth it for the customer.
If you like this kind of content make sure you hit the
like button on this video because that would be quite
aligned with liking the topic.
If you like the topic you should like the video.
Do you see how those two things go beautifully together.
The reason this topic came up is
I actually was in an article recently in Huffington Post
written by my friend Christina Nicholson who
I actually just me in person this weekend, ironically.
The article is called Don't Create a Course
Without Reading This First, lots of good opinions
from a few different people including myself.
Where I talked about how important it is to make sure you're
creating something that your audience actually wants.
If they don't want it they can't become
your customer because they will not buy it.
I feel like a lot of people create a product
and think it's gonna go amazingly and lots of people
will buy it but they didn't really take the necessary steps
to find out if it's something that they wanted.
So, that's what I talked about in this article and
what I'm going to elaborate on today.
Now if you've been watching my channel
you know that I do not make every single dollar
that I make from my business online.
My business started as a social media execution company
which meant that I helped other businesses
do their Facebook or their Twitter et cetera.
So at this point in time when I made my first online
money I was doing those services for a customer.
So that requires a lot of time and lot of focus
on each individual client and I just thought
I know I can help more businesses.
And I was doing that with the
YouTube channel in a free capacity.
But I thought if somebody wanted to work with me
but they didn't necessarily want to hire me to do it
I might still be able to help them as well
more than a YouTube channel could but less than a full
time I do your social media execution for you.
So the key here to making money online was
to make sure of a few things, I did not want to lose
any time, 'cause I definitely needed the majority
of my time in business to be for my clients.
I did not want to discount my fees so
even though I was looking for a different way
to package what I did, it was not
going to mean that the value was any less.
And I also didn't want to compromise my vision.
There's probably a million other things I could have done
to make money online but I wanted it to be inline
with the resume I was building.
A social media expert with a forte in video
and teaching businesses how to do all of that.
So, this is how I came up with the idea for an online class.
I thought I am going to teach business how to do this
but in a different way than I
do it with my full-time clients.
But the question still remains does anyone want this?
I mean this is 2012 that I'm thinking about doing this,
really not a lot of businesses are thinking about
video as much as they should be much
less vlogging as a part of their business.
And here I am trying to teach it,
so there's a total variable as to whether or not
I was even going to have people who were interested in it.
I had to figure that out first before
building out all the curriculum for this thing
I was gonna teach people who only,
only if they paid for it, why would I do all that work
if no one's told me they want it.
Now of course I had people watching my videos
and saying we want this, we want more education
behind this but people say they want things,
it doesn't always mean they wanna pay for things.
Okay, that is the key of this entire discussion.
Just because someone says they want something
doesn't mean they will pay for it.
So the key is, is the demand I want it and I'm willing
to pay for it, that's where the
sweat spot is for building a business online.
Obviously, that's where the money comes from.
So, here are the steps that I took,
I designed an entire class, I outlined
everything I would teach, how in-depth we would go,
the benefits of which and I made
a sale page for that particular class.
And this was gonna be shared with my community
about a month before it would actually take place.
The sales page itself was more advertising a presale
of a class naturally because the way people were
going to see it in terms of timeline was going to be
in advance of the class actually happening.
So you have some time here to say, okay,
we need to find out if people are going to join
so that we can actually build the class out
and then teach it on the date that we've promised.
The sales page was a class for $97, okay,
so maybe it wasn't my first $100 online,
but it was definitely my first $97.
I shared that sales page with my email list,
a group of people who were watching videos,
subscribed on social media and saying we loved what
we're learning from Amy so we want to subscribe to
email so we don't miss anything.
That was a very targeted group of people
who already know they can trust me and therefore
are the best people to receive a notification about a
presale of my brand new class.
I sent them the class sales page,
it was a $97 class and if I got any bites and
they had a deadline as to when the price
would go up I would make the class.
And in that first day that I sent that email out
to only probably a few hundred, not even a thousand
subscribers on my email list, I had eight
purchases in the first couple of hours.
To me that was just like mind blowing.
I'm like, oh my gosh, I just sold a product.
Like first of all that's crazy but a product
to eight people because of what I've proven
I have the ability to educate on.
Not to mention the fact that that money was sitting
in my bank account and that is the best motivation for
actually building the class that people said they wanted.
Why, 'cause they actually said it with their wallet.
Now in most cases you should probably have
a minimum number of class sales or whatever
product you're creating before you'll actually
create that thing and then if it doesn't work out,
you refund all the money, no big deal.
But eight was more than enough for me,
'cause I was like, cool, I just scaled some of my time
and if these eight people in the first couple of
hours are telling me they want this.
Then, I'm totally in I know I can sell this going forward
because I know these eight people believe in me,
they want this and I can always improve it and make it
better so that more people will
want to buy it, which did happen.
More sales came in the rest of the day
as I continued to check my email because I realized
that I was actually selling the course which was crazy.
And then more people over the next
few days before the price increased.
And so no, it was not my first $100,
at first it was my first $97 and then
I multiplied that by eight and
that was the first money I made online.
These days this kind of thing happens all the time.
There are courses and classes and
online products being sold like crazy.
And I think the key thing here is this,
testing the audience and making sure that they want
what you sell because there's a lot of competition
and there's a lot of work that you have to do to
build the rapport with people that will make them say
we want to buy this from you and not anyone else in this
space or any of your competitors, even if
they know your competitors exist.
The only reason why I was able to make those dollars
in those first couple of hours is because I did a lot
of work for days and weeks and
months and years on the YouTube channel.
So remember that is a lot of give
before you can take and then when you take
you have a lot more give you have to do in order
to make it fully worth it for people.
But there's absolutely amazing ways you can be making
money to go after the life that you want
leveraging the internet if you do what you gotta do
to get your brand where it needs to be.
If you're interested in learning more about this
we talk all about this in my programs at
vlogbossuniversity.com so go and check that out.
That's how I made my first $100 online,
I thought that'd be a good story of you guys to
really hear what it was like to
be on the back end of something like that.
Let me know what you thought in the comments below.
Do you have anymore questions, is there something you
wanna explore more of, maybe we should talk about it
in another video, let me know.
That's all for today socials, thank you so much
for tuning in I appreciate it.
As always make sure you subscribe for good vibes
and remember to keep doing the work, do the tests, get to
know your audience and build your brand so you can continue
to go after the life you want, cheers.