Dance. Lip-sync. Duet.
Talk to camera.
If you've ever scrolled TikTok as a business owner and wondered what the heck to
create in terms of your content strategy, you're in the right place,
because in today's video, I'm covering exactly that.
How to create a content strategy for your TikTok profile,
so that you actually see results back to your business. In this video,
I'm going to walk you through how to come up with content ideas for your TikTok,
how to quickly and easily create TikTok videos for your business,
and how and when to post to your TikTok feed so that you get the most out of
your video marketing efforts. But first,
if you need any more convincing that your business should be on TikTok,
I invite you to check out this video right here,
where I cover TikTok for business in 2021. All right.
Let's dive into our TikTok content strategy.
First things first, like with any platform for business,
you need to get clear on who you help and how. Who is your target customer,
who is your ideal TikTok follower? Who are you trying to attract and why?
If you don't have the answers to these questions,
you're going to need to do a little bit of work first to make sure you're very
clear on your niche. Next,
you're going to decide how you'll bring value to your TikTok followers.
Now I define value in three ways: entertainment, information,
and inspiration. I do find that with TikTok in particular,
when videos are a mix of all three,
or they veer more towards entertainment,
chances are you're going to see higher views and a higher reach with your videos
on TikTok. After deciding your value, it's time to cover your content themes.
What are the content topics that you're going to talk about that fall under
your niche (which is your main category)? So for this,
you're going to want to brainstorm three to five topics that fall under your
niche. For example, I'm in the online business space niche,
let's call it that. If I wanted to get more specific,
I could say the Instagram marketing niche. Okay. So let's go with that one.
So if Instagram marketing is my overarching niche,
what are the topics that I can teach on? Well,
one topic could be follower growth.
Another topic could be engagement tactics.
Another topic could be sales tactics,
and a fourth topic could be how to make Instagram reels that go viral.
That's a little specific. Let's just call it Instagram reels.
So if you've never done this exercise in your business before,
now would be a great time to write down your niche and then come up with
five topics that fit under your niche,
covering a variety of content themes that you can create videos on.
After deciding your content topics, it's time to start researching.
And by that, the reason why I'm leaning in, because I'm getting excited,
when it comes to TikTok for business,
research means literally scrolling TikTok. Yep.
I want you to scroll your For You Page and see what videos TikTok is actually
showing to you first.
Now your For You Page is catered to you based on the actions you take in the
TikTok app.
So if you want to cater your For You Page to be a little bit more relevant
to your niche,
go ahead and find other accounts in your industry or niche and follow them,
engage with their content.
You can also search for hashtags as they relate to your industry and niche.
Go ahead and type in, in the search bar, your industry,
your niche as a hashtag and see what videos pop up.
You can go ahead and watch them, save them,
follow their accounts that posted those videos.
The key here is you really want to groom the TikTok algorithm to show you more
content as it relates to your specific niche.
For even more on finding content ideas for your TikTok,
go ahead and check out this video right here,
where I share a ton of examples across 10 different niches. Now,
as you're doing your research, AKA scrolling your For You Page,
go ahead and take note of what you like about these videos.
You can also start brainstorming about how you can adapt what you see in these
videos, to your niche, to your audience.
You also want to think about what you're comfortable making when it comes to
your own TikToks. What skills do you have? Do you want to dance?
Do you want to point? Do you want to lip sync?
Do you just want to do this and talk on camera?
So think about what you're willing to do.
And I do recommend to stick to minimal simple transitions and keep your
editing simple as well.
Now that we've covered how to come up with TikTok content ideas.
Let's talk about how to quickly and easily create TikTok videos.
When it comes to TikTok creation,
the key here is to decide on your content mix based on your business and
your needs. What do I mean by that?
If you have time and energy in your business to create TikTok content on a
regular basis and on more of an ad hoc basis,
then you can make your feed more trend-heavy. To pull this off,
to leverage trends on TikTok, you need to be quick.
So you need to turn around content while the trend is still relevant and you
need to be creative. You need to put your own spin on the trend.
The benefit of this is you likely have a greater chance at going viral and
getting on other people's for you page. Now on the flip side,
if your time is limited and you need to fit your TikTok creation into a busy
schedule, then you'll want to make your feed more evergreen.
By choosing this strategy there's less pressure to jump on trends,
whether that's dancing, lip-syncing, pointing, any of it.
With an evergreen video strategy,
you're going to want to create timeless content.
What are topics and questions that people are always asking for,
or always searching for on YouTube on Instagram, on TikTok.
What are the questions that you are getting often in your inbox or in your DMs?
What are themes that come up over and over again in your niche?
These are the things you want to focus on when it comes to an evergreen
strategy.
One account that does this really well is Canada's dating coach on TikTok.
What she'll do is take a screenshot of a question that she'll receive in her DMs
or her inbox,
and then use the green screen effect to share the question and then talk on
camera and give her advice.
The huge benefit of this evergreen strategy is that you'll be able to batch
create a ton of videos in one go,
and then you'll be able to trickle them out and publish them over a period of
days or weeks. So far we've covered your ideas strategy for TikTok,
your creation strategy. Now it's time to talk about your posting strategy.
Like any social media platform you want to be realistic as to what you can
commit to. You don't want to burn yourself out.
So how much content can you commit to creating so that you have a good flow and
you're not ignoring other key aspects of your business?
When people ask me how often they should post,
I often say as much as you can be consistent at. So for my Instagram feed,
for example, I post three times a week on average.
My TikTok is a little bit more random. So take it from me,
decide on a strategy and a consistency that you can stick to.
And then you're going to see growth happen a whole lot faster.
When it comes to when you should post your TikToks,
I want you to think about when your audience is most likely to be scrolling.
Now for a lot of people, this is early in the morning,
before they're off to work, it could be on their lunch break.
It could be before bedtime. I know that's often when I'm scrolling.
It could be when people are sitting on the toilet. Hate to say it,
but it's a common practice that people are scrolling when they're in the
bathroom. And it could also be when they just have more free time,
like on a weekend. I would test this out,
go ahead and post TikToks Monday through Friday,
post them on the weekend and see if you notice any patterns for when your
TikToks really get a lot of views.
If you have a creator or a business account on TikTok,
you can also look at your analytics and see what are the best posting times for
you and your audience.
You can also take advantage of scheduling your TikTok videos in advance using
TikTok on desktop. Yes,
this is a relatively new feature and I cover it more in depth in this video
right here. If this all sounds like a lot of work,
I'm not going to lie - it can be, like any platform that you cultivate.
But TikTok is incredibly powerful, especially when it comes to business owners.
I mean,
check out these results from some of our students who are able to use TikTok to
boost their visibility, their engagement, their leads, and their sales.
And bonus you can repurpose your TikToks over onto
Instagram by publishing them in the Instagram reels feed. Yeah,
I cover this whole process in depth right here, because PS,
you're going to want to remove the TikTok watermark in order to publish it over
on Instagram. So that whole strategy,
that whole process is covered in this video. Go ahead and check it out.
Plus if you follow the strategy that I shared in this video right here,
know this - trends typically start on TikTok first,
and then they trickle on over to Instagram reels. So if you follow that format,
you're going to be ahead of the curve by now.
I hope you're feeling confident in your TikTok content strategy.
I know it can feel overwhelming, especially as a business owner,
when you have so many other things going on.
And that's part of the reason why I created something for you that I think
you're going to love. It's called Videos Vault. And inside Videos Vault,
I have brainstormed 300 video ideas for you that have
been proven to grow businesses just like yours. So whether you offer coaching,
services, or products,
you will find ideas specifically for your business model inside of Videos
Vault. And I'm not leaving you hanging.
I'm also sharing all the how tos of how to create TikTok videos for your
business, as well as how to create Instagram reels for your business.
So you can choose whichever platform works best for you, or use both.
Head to videosvault.co, and I'll leave the link for you right below this video.
To ease and revenue, I'll see you in the next video.
Thanks for watching today's training,
where I covered TikTok content strategy for you, the busy business owner.
If you liked this video,
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