- Look, if you want to rank on Google you need backlinks.
We all know this, it's hard, and that's why
a lot of people pay for them,
but you shouldn't pay for them.
Paying for them is against Google's policy,
it's a great way to get your site banned,
it's short term, it's one of the silliest things you can do.
So, if you don't pay for them how can you get them?
Hi everyone, I'm Neil Patel and today
I'm going to share with you how you can build backlinks
without paying for them.
(upbeat music)
Before we get started, make sure
you subscribe to this channel,
and if you're on YouTube click the alert notification
that way when I go live you'll get notified.
So question, how do you build backlinks?
Well, I'm guessing most of you don't build them at all,
and I'm curious altogether, because there is
a really simple way to do this.
It does require hard work, I'm not going to tell you that
you're just going to get these links in,
wave a magic wand and do nothing,
but if you're willing to do the work
it's not hard to get these backlinks.
And here's how you do it.
Step one, I want you to head over to Backlinks,
it's a free link building tool that I created for you.
Go to neilpatel.com/backlinks,
in the search bar put in your competitor URL,
it'll show you all the people that link to your competitors.
Within there I want you to search for
the pages that they have that are the most popular.
It'll show you that, you can see all the links,
all the links that people are pointing to
other than their home page.
And through the Backlink's report you can also see that,
you can see the backlink count for the whole domain,
a specific URL, and when you find the right articles
that a competition's going after,
you want to look at the backlink count for that URL.
Now, if you're struggling to find really good pages,
another easy thing you can do is
when you're already in the Backlink's report,
in the side bar click on top pages,
it'll show you the top pages that your
competitors are writing on, look at the ones
that are most similar to you and you can also
click the backlinks button there,
it'll show you every single person
that's linking to that article.
Second step, whatever that article is
that your competitors wrote that's
similar or related to your industry,
I want you to write a better version of that article.
You know, if it's 1,000 words
I want you to make it 5,000 words.
Yes, I know that sounds crazy,
requires a lot of work, but go in depth.
And I'm not talking about just shoving in key words
and making it long for the sake of it.
I'm talking about great amazing content.
If I told you to write a article on how to make pizzas,
you would just write a article
and you probably would discuss
here's how you make dough, you put it in the oven,
here's a temperature, you put toppings,
bada boom bada bing you're done, you got pizza.
Well, when I'm saying write amazing content,
I want you to do things like talk about,
if you're going to write on how to make pizza,
break down everything to, how do you pick the vegetables.
Organic versus ones with pesticides.
Do you need to drain out the water
from the vegetables when you're cutting them up?
What's the right length to cut your cucumbers?
All the way to, how the water quality
changes the taste of your dough.
Do you use bottled water?
Do you use tap water?
All those things matter from, hey you put the dough,
you make it first, you put it in the oven
that is preheated to a certain temperature,
once it's cooked you break it out,
you put marinara sauce that you handmade
and this is how you do it step by step
and even picked the tomatoes from the local market.
And then how do you put your toppings?
How do you cut it?
What kind of fork and knife do you use to cut a pizza?
You use that circular roller thing?
I don't know how to cook because I'm not a cook,
but you get the point.
If that's how you make a pizza I just want super in depth,
and I would try to go even more in depth than that.
And when go that in depth, you'll also find
that hey, your article is so thorough
that when someone reads it they're going to get
better instructions on how to build that pizza.
I would also include GIFs, animated with images
showing like the process of making the dough
and spreading it out and tossing it in the air
and then catching it and then my wife
getting mad at me for making a mess in the kitchen.
Again, I don't cook but I would be a
fun experiment, why not try it out?
So, you would do all these things,
and making it super detailed is
how you create better content than other people.
Whether it's images, videos that you
also want to add to your articles.
Whether it's having a custom designer
go in there and create graphics for you, all that adds up.
You want your content to be better.
This is the most important part in this step.
It's not using my Backlinks tool, you can use
anyone else's tool if you want, mine's just free.
It's nothing else.
This step, the second one, is the most important.
Now, the last step you need to take,
you need to email out everyone linking to your competition
and break down why your article's better.
But the real key is to do custom emails.
So for example, if someone links to my article
on how to get content, or if someone links
to a competitors article on how to get ranked on
Google faster, or how to get new content index faster,
you know, I may end up emailing them
telling them hey look, that content's talking about how
you go and you submit your article to search console,
and I would break down and be like,
hey I know you use to link to us but that doesn't guarantee
that your article gets indexed,
Google still picks what you want.
Here's three other things that I break down
that helps people get a index.
And these three things are really easy,
they can do that in two minutes.
This other thing takes seven minutes
but combined they're going to get a much better success ratio.
And when you create that detailed email
and then you're like look, if you want them to,
if you want to provide more value to your users
feel free to check out the article.
If you enjoy it, I would really appreciate it
if you also linked to it.
That kind of stuff is more effective,
takes more time, but it works.
That's how you build links without paying for it.
Most of it is manual labor on your end,
and that's why a lot of people don't have links.
It's because they don't want to take the time
to build all those links, it's just so time consuming.
With you, if you're willing to do that,
you'll outpace your competition,
rank higher, and gobble up their traffic.
It's a better approach, it's a long term approach,
don't get caught in shady gray hat tactics.
If you need help with your link building
check out my ad agency, Neil Patel Digital.
If you have any questions, comments,
leave it below and I'll answer it.
And if you enjoyed the video like it,
share it, tell other people about it.
Thank you for watching.