>>> MOVIES LIKE THE "GOLD FINCH"
OUTS THIS WEEKEND AND STARRING
THE LIKES LIKE NICOLE KIDMAN AND
AL GORE.
HOW DO YOU DROP PEOPLE INTO
THEATERS.
IN OUR CLOSER, JOE FRYER
INTRODUCES US TO AN UNSUNG HERO
FROM HOLLYWOOD WHO'S BEEN
GETTING US HOOKED FOR DECADES.
>> AT THE MOVIES, THAT
UNMISTAKABLE GREEN SLIDE IS LIKE
A MOTION PICTURE OVER TURN.
>> IF WE'LL TAKE IT BACK ONE
MORE TIME.
>> FOR MARK WALLEN, THE COMING
ATTRACTION MATTIIS THE MAIN
ATTRACTION.
HE CREATES MOVIE TRAILERS.
>> HOW MUCH RESPONSIBILITY DO
YOU FEEL?
>> IT IS A TREMENDOUS
RESPONSIBILITY.
I FEEL THERE IS CAREERS ON THE
LINE AND A LOT OF MONEY
INVESTED.
YOU WANT TO DO RIGHT BY THOSE
PEOPLE WHO SPENT YEARS TRYING TO
MAKE THESE FILMS.
>> WHAT DOW REMEMBER BY THE
INCIDENT?
>> THERE IS A LOT OF CHALLENGES.
WE ARE TRYING TO CAPTURE WHAT'S
SPECIAL ABOUT A MOVIE IN
TWO-MINUTES.
>> HIS CALIFORNIA COMPANY WORKS
ON TRAILERS FOR MORE THAN 100
FILMS A YEAR.
THAT INCLUDES "MOONLIGHT."
YOU GOT TO DECIDE WHO YOU WANT
TO BE.
>> GEORGIA RUN AWAY.
>> "12 YEARS OF SLAVE."
AND "BIRDMAN," ALL OSCAR WINNERS
FOR BEST PICTURE.
SUCH THOUGHTFUL CRITICALLY
ACCLAIMED MOVIES ARE CONSIDERED
HIS SPECIALTY.
>> THEY HAVE A SPECIAL TONE AND
EMOTIONAL QUALITY AND YOU JUST
WANT TO CAPTURE THAT.
HIS RESUME IS DIVERSE.
>> DO YOU REMEMBER THIS ONE?
>> I DO.
I WAS A HUGE FAN.
>> FROM THE CLASSIC TO THE
BIOGRAPHICAL DRAMA, "THE SOCIAL
NETWORK."
THE FIRST MINUTE OF THE TRAILER
DOES NOT HAVE ANY FOOTAGE O THE
MOVIE.
MANY CREDITED WALLEN'S MASTER
FULL PREVIEW CHANGED THE
DIALOGUE.
>> HIS CAREER REMPREMIERS IN
THE '90s.
AT AGE 22, HE CREATED THE
TRAILER FOR "SCHINDLER'S LIST."
>> EVERYONE CAME OUT MOVED BY
THE FILM.
THAT'S WHAT I NEED TO CAPTURE.
>> IT HAD NO VOICE, JUST MUSIC
AND TWO SNIPPET S OF DIALOGUE.
>> THAT BECAME A BLUEPRINT OF
HIS WORK.
>> STYLIST STYLISTICALLY, THE V
TRAILER BECAME TO KNOWN.
>> IN THE WORLD FILLED WITH E
VIOLENCE.
>> RATHER THAN PUTTING HIS
IMPRINT ON A TRAILER, WALLEN AND
HIS TEAM OF 30 EMPLOYEES LET THE
MOVIE STEERED THEM AND DIGGING
INTO THE DNA OF EACH FILM.
>> WE SPENT HOURS AND HOURS
WATCHING THE MOVIE WITHOUT THE
SOUND.
YOU HAVE TO BE ABLE TO DO
AUTOPSY ON THE FILM.
WHAT'S THE ARC OF THESE KYLE
CL
CHARACTERS.
>> IT IS WHY TOP