That's it for today's 7 Super Tip Show the police are coming out to get us
it was so hot. Alright let's do it again. Hey it's number one hmm hmm hmm
Hey it's #1 Best-Selling Author and Motivational Speaker Erik Qualman and a lot of you know
me as Equalman on today's 7 Super Tips we have the one and only founder
and CEO of Salesforce Marc Benioff
What we need to do is we need to tap into your employees and we need to tap into your products and we need to tap into
your technology and we need to tap into your relationships and your resources
and everything that is going on in your organization's and you need to get out
there and help our Boys and Girls Clubs and our YMCA s had built safe places for
kids after school and do mentoring and tutoring and that you can integrate you
can integrate your corporations with the communities that they exist in and that
you do not have to have walls around you that are separating you from those that
you are living right next to just remember this get out there and do
something for other people
There is community with Salesforce
When I look at all of our customers and how they talk to each other interact
each other support each other help each other that the community is what's so
amazing and of course they come back here every year for Dreamforce indoor we
have a thousand events like this all over the world happening all the time
and then it kind of hit me wait something's wrong with our
marketing you know yes our marketing is kind of like you might wonder you know
we're out all on that right now in a family camping trip which is something
that we're working on at this conference trying this out this new branding idea
that the trees the trees that they have the food is better than the average
camping trip better okay there but then I noticed that ger marketing is
still not completely there because here's one of our great customers right
here talking about a whole new way to deliver personalized care but he's
standing by himself that is not Salesforce Salesforce does
not allow any customer to stand by themselves nor does Salesforce customers
feel like they're alone Salesforce customers actually feel that they're
part of a community
And what I learned is if you are going to connect your
business and your philanthropy you better make sure that it's integrated
deep into your culture that it's not just something that you're gonna tack on
but that you're gonna build an integrated business you're gonna build
an integrated life you're gonna get these things to work deeply together and
you can do it and I'll tell you why that integrated
business that integrated life is so important because the real joy and life
comes from giving it comes from service it comes from doing things for other
people that is what is so powerful about this
nothing will make you happier than giving
More than half our
employees have been with us less than 18 months so that's you know our challenge
you know and as we continue to just have meteoric growth we want to make sure
that it's clear you know what our culture is and what our values is and
the things like trust and transparency that's at the height of our hierarchy
but but the thing might here's my my big relevation revelation being on the road
and that and I had said this to our employees when we had this off-site in
the summer I brought in our number of our executives and individual
contributors and special interest group leaders and I said look this is our
culture this is our family but our family is also our customers our
customers are also our family and our partners are a family and Hawaiian
Hawaii we have this word Ohana and that also is the name of our culture we call
it Ohana we labeled our behaviors Ohana and so we said no our Ohana is not just
our employees in this room our Han is also our customer
our family and our partners are thinking of a very big Ohana we have a very big
growing Ohana and I look at it that way and I said our employees you treat our
customers the way you would treat your family that's the behavior we want you
treat the partners you'd be has you behave the way you treat your family and
if this and that isn't how you're doing it and I know not all software and
technology companies do that we won't name any names
then we aren't be in Salesforce because that's how Salesforce behaves to your
point we treat our customers and our partners and ourselves as if it is our
own family
And in the 21st century the most important thing is to focus on
stakeholder value not shareholder value and your stakeholders are your employees
your customers your partners the environment the communities that you
serve the homeless people in your cities where your offices are you have a lot of
stakeholders and as a CEO if you manage your stakeholders and you focus on the
success of all stakeholders then everyone including your shareholders who
are certainly one of your stakeholders will benefit and in I mean and we've
proven that that Salesforce were one of the top 10 best performing equities of
the last decade but we did it the right way we did it with a stakeholder
approach I will tell you my biggest mistake at Salesforce happens every day
when I'm not listening deeply enough to my employees and too my stakeholders
Well I mean we all want to innovate this is important you know all of us want to
have innovation as one of our core values in our company who doesn't want
that and you know one of the challenges is that as you know your company goes
farther along through history and gets bigger you're like you always have this
kind of you know innovation neurosis am i innovating enough am i going fast
enough do am I going to come up with the new ideas first you know we want all
want to be innovative and we want to get to the future first
that's what we want for our customers we want our brands to be known as
innovative brands and I think that's you know what you're articulating and the
problem is sometimes you push that envelope and you'll break something and
or something will go awry and in other cases you're like gee I
can't get there organically I need to become inorganic that is I'm going to
acquire you know I think for all companies today this is an important
balance that you if you want to be committed innovation you have to be
committed to organic innovation and in organic it used to be in our industry a
very common phrase was not invented here NIH it's kind of disappearing a little
bit in the vocabulary of the next generation CIOs and CEOs they realized
that if you're going to innovate that you need to include others and those
others may be outside of your company's walls
And I'll tell you I was sitting
out here not so long ago but life does go fast and I made an unusual decision I
was graduating on a Friday just like you are here and Monday I started work I
started work I was ready to hit it I was ready to get going ready to make
it happen ready to get out there I was motivated I
was excited I was educated I was inspired by my commencement speaker and
I was ready to go ready and Monday I started at this little software company
at Oracle called Oracle Corporation in San Francisco this little software
company and I got up there and they were they were excited and they were inspired
and I'll tell you what I worked and I worked in this and as you heard I was I
had some great success there I was the youngest VP there and youngest SVP and I
went on and created some great products and did all these things and about a
decade went by after my graduation and I'll tell you life goes fast and 10
years went by and you know it's kind of funny people are always overestimating
what you can do in a year and under estimating what happens in a decade and
a decade went by and all of a sudden I kind of felt a
little bit weird I felt kind of unmotivated unanalyzed not very excited
not very inspired it's kind of in a bad mood
kind of grumpy a little bit pissed off and I went in and I talked to my boss
Larry Ellison as a CEO of Oracle I said I'm not feeling that great I think I
need to take some time off he said go for it good idea very
supportive so there I was kind of a lost 30-something and I did what all lost
thirtysomethings do I went to India and I went to India and I took with me one
of my really good friends Arjun Gupta and we were touring India and Arjun was
born in New Delhi but he had never been through India and I wanted to go through
India and I had all this time off and I was going to make good use of it and do
something I couldn't normally do and we had all these great cities from the
north to the south from the east to the west and then I'll tell you something
amazing happen something amazing happened Arjun and I ended up in a
little Hut a little hut in a little area of India in the south and called Kerala
in a little city called Trivandrum and Arjun and I were sitting in a little Hut
with a guru a guru is incredible female saint all the saints in the south of
India are female and we were kind of confessing our lives and our worries and
our concerns and our anxieties and our fears and talking about life and what we
had accomplished and you know that we wanted to change and we were on our
quest and we were sitting there in that hut and it's kind of fun and amazing at
the same time and incense was kind of wasting over us at candles were
flickering monks were chanting and Arjun was getting ready to start this new
venture capital company and he decided to take out his business plan and he
took out his business plan he started reading it to the Saints and for an hour
he talked about the future technology was going to the cloud and it was
in mobile and it was gonna have social networks and a trillion sensors and
everything of the world was gonna get connected together and she sat there so
patiently for an hour it was a great it was great it was amazing I was inspired
by him and then at the very end she turned him she turned to him after
listening to his whole business plan and said this Arjun
while you are working so hard to change the world and create all this great
technology and I'm sure all that will come to pass don't forget don't forget
to do something for others and Arjun was kind of taken back a little bit and I
felt like she was talking to me and I kind of felt like I just found what I
was looking for and she said don't forget about other people but while
we're doing all this hard work while we're changing the world don't forget
about others who are a little less a little less well a little less well
taken care of than we are here you know
That's it for today's 7 Super Tip show my hope as it helps unlock and
unleash your inner superpower those are seven tips from Salesforce's Marc
Benioff and until next time hit that subscribe button
remember it's not what we take from the world it's what we leave behind
Skeleton's favorite musical instrument? The trombone
much to the chagrin of the
team especially when it's cold or hot or the sun's going away there's only
certain times you can shoot film where you could try to make me look younger
that's in the morning and also at dusk