One of the easiest ways to infuse your Instagram Stories with your
personality and your brand is by creating custom made
Instagram Story stickers. What, they exist? Yes.
And in today's video,
I'm going to show you how you can make them and use them so that your business
really pops on Instagram.
And stay tuned until the end where I'm going to share how to use Instagram Story
stickers strategically,
so that they really enhance the visuals of your Stories and give you that
branded look. I'm Elise Darma,
and I've helped thousands of entrepreneurs like yourself use Instagram to
actually grow your business.
And today I'm covering how to add a branded Instagram Story
sticker to your Stories.
Now I've used this technique for well over a year now,
especially whenever I'm launching or opening a brand new program.
There's something to be said for brand recognition.
And they do say that people need to see a message between seven and 21
times before they become a customer.
So by incorporating these custom made and branded stickers to your
Stories, they are helping Story viewers actually become customers.
Let's dive in into how to make these custom branded Story stickers.
And for that, I'm going to take you over to my desktop.
So here we are in my Canva account, this is where it all happens.
So Canva is where I create my designs and I'll show you my designs if you'd
like, which will then turn into my Instagram Story stickers.
So you can see I'm a big, big Canva user.
Now let me show you this design, for example,
because this is actually one of the branded Story stickers that I use for
my product called TikTok Vault. So you can see, as I mouse over,
these are all elements inside of this whole image.
So me and my team members have built this in and you can see that they're all
moveable. Okay. So I'm not going to mess with it too, too much,
but the key is you're going to build your image,
whether it's a logo or a product mock-up like this in Canva.
Now, once it's complete,
you're going to go to the download button and then make sure you hit
transparent background. And in this case, I only want page one,
which is this first design here. Okay. So make sure it's a PNG,
transparent background and just download the design that you want. Now,
if I were to design something from scratch,
let's say I didn't have a logo or product mockup.
I would just go to 'Create Design'. And let's say Instagram post dimensions,
because that would be 1080 x 1080.
And I can just start building it here.
So let's say it is a program called,
I don't know, How to Keto, or something like that.
So I'm just going to quickly mock up in Canva
using text.
I also can go to elements and search something like
lettuce, for example.
So here we have a couple of lettuce options.
So let's say we're just going to pull up a couple around
our product logo and
let's do this one here.
I have a Canva pro account so that's why I'm able to use this.
And of course all these elements can be adjusted.
Now I am not a logo designer clearly,
but this is just for demonstration purposes.
So this is just something I quickly mocked up and let's say, it's all good.
I'm happy with it. Again,
I'm just going to go to Download and hit 'transparent background' and then
download it to my computer. Here in my Downloads folder,
I can actually see the image we just downloaded and I want to preview it.
I want to make sure there's no background. It should be clear.
And here's the first one we downloaded as well.
So let's say our How to Keto is the one that we want.
So now I'm just going to right click and then hit 'Share', 'Airdrop,
and I'm going to send it to my phone. Alright. So as you can see, I just,
airdropped the file from my computer to my phone and here it is in my
camera roll. Okay. And if I tap it one more time,
I actually see that it does have a transparent background. Okay.
So the white is just my phone's background. It's not the image's background.
And that's really important. Now,
oftentimes when I have a product logo like this,
I will either favorite it or I'll add it to an album so that I don't lose it.
So for example, if I go to my favorites,
you can see that I have a lot of product images here,
just so that I can quickly reference them. Now again,
you can categorize them by favorites or by actual albums. Okay.
So in this case, I'm just going to quickly add it to my favorites.
And there's a reason for this because now when I go to my Instagram Stories
and let's say, I'm going to film something like, Okay,
Hey, Instagram, I'm so excited that my brand new program,
How to Keto has launched today. If you want to join,
make sure you send me a DM ASAP, or just reply to this Story.
Okay. So I just recorded that on the fly.
Now this is a fine Instagram Story just for a quick CTA,
but how do I actually bring in my logo of How to Keto into
the Story? Well, what I'm going to do is go back to my camera roll.
I'm going to hit 'Select'. I'm going to hit the image that I want to bring in.
Then on an iPhone,
I'm going to hit this square arrow in the bottom left,
and that's going to allow me to copy photo. Okay. So now the photo's copied,
I'm just going to go back to this window where my Story is there and you can see
there's an 'add sticker' button. Okay. So that doesn't always pop up,
but Instagram knew that I had just copied something and it was asking me if I
wanted to paste it in, essentially. So there it is.
It's there in my Story because it has a transparent background. You know,
the actual background that I put it on top of is important.
So you generally want something clean and clear,
or let's say I wanted it to go here. I can always use the pen tool.
Let's say the highlighter and we'll make it yellow.
And I can just do like a scribble.
And that would give it a nice background so that you can actually see the logo.
Alright.
So that's a super quick demo on how you create your sticker in Canva.
You bring it over to your phone, you then copy it from your phone's camera roll.
And if you don't get that sticker button, that's okay.
What you can do is just go to the cursor option.
So I just hit the 'A' in the upper, right.
And then I'm going to tap the blue line and I'm going to get this paste option.
Okay. So I can actually paste it in again,
if that sticker button doesn't pop up. And of course, if I can,
I can delete it just by dragging and dropping it. Okay. So again,
you can always go to the paste button from the cursor in case that
sticker option to pop in your sicker, doesn't pop up. Now,
how do you use branded stickers like what I just showed you strategically?
Well, it all comes down to the season of business that you're in.
Now, if you're not familiar with my Story Seasons Method,
go ahead and check out this video right after you finish this one,
because I break it all down.
Essentially there are four seasons of business that any one of us are generally
in: visibility, engagement, lead generation and sales.
So branded stickers, like what I just showed you,
are amazing for when you're in a season of lead generation or
even closing sales. Again,
people need to see a message seven to 21 times for them to become
a customer or a buyer.
So if you're in a season of lead generation or sales,
creating a branded custom sticker, like what I just showed you,
is an amazing way to drive your message home and get your offer out
there in front of your people so that they can actually become customers or
clients.
Are you ready to learn even more about the business seasons and how to
sync up your Instagram Stories to the season that you're currently in right now?
Well, I invite you to check out Story Vault.
Story Vault is my answer to your question of, What do I post today?
I've put together 800 ideas for your Instagram Stories,
all categorized by the four seasons: visibility, engagement,
lead generation and sales.
Plus I'm giving you 16 free Instagram Story
ideas.
I'll leave the link right below this video so you can download them and put them
into action today. To ease and revenue. I'll see you in the next video.
Thanks for joining me for today's tutorial on how to create a custom branded
Instagram Story sticker. If you liked this video, please give this video a like,
and don't forget to subscribe so you don't forget any future trainings like this
one.