Hi, this is Vanessa Joy here, with
Breathe Your Passion on AdoramaTV, and
today we're going to talk about how to
get published in a magazine. So I am here
with Steve Sendor of Sophisticated
Weddings magazine here in New York City,
and you can see all the fun happening
behind us for, actually in the middle of
a styled shoot, So Steve, Hi! How are you?
Thank you for being here.
Yeah, absolutely and thank you for
talking to us about this. One of the
things with photographers, you know, we
love the idea of getting published, and
we want to whether it's online, or a
magazine, and it can be so daunting to
compete with the hundreds thousands of
other weddings that are trying to do the
same thing. So I was hoping you can give
us a tip or two. There's lots of tips,
the first thing is it's actually easier
now than ever before to get published.
OK, there is a misconception that print
is dying,
that is not quite the case, there's just
more competition for print with internet,
but because there's a general overall
feeling that print is dying the
publications are spending less, so few of
them have staff photographers anymore
OK
Which means the photographers like you,
and everybody else who are out there! We
have a better chance! You have a lot of
openings! Next, with most magazines
excluding ours...
Um... there is a frightening lack of
creativity, but that also is good for the
photographer because what happens is the
photographer who takes the initiative to
build the story his or herself,
well, it's more likely to get published.
Gone are the days of here is my
beautiful photo,
what are you going to do with it, you have to
build the whole package for the
publication. And you're much more likely
to get published, especially online
publishing with a blog, Well there.. you're
talking the whole package, like vendors,
telling the wedding story, the story of
the couple, it's a lot more research.. lot more
work for us now.
Yes well everything has a hook. Yes. Not every
wedding is the same. Pick the time of
year and certain weddings will relate to
certain seasons, or holidays or things
that are happening, so there's, there's lots of
different things you can do. Well talk to
me about relationships, because if there
aren't staff photographers any more, then
it's also our jobs to build
relationships with magazines, with
vendors. Am, talk to me about what it's
like when you get a beautiful wedding
that's gorgeous, but you don't
necessarily want to publish it, because
maybe there's a bad relationship in
there!
Um.. there's a million reasons not to
publish a beautiful wedding,
sometimes it is a bad relationship, so
photographers behave yourselves, don't
graze at the buffet during cocktail hour!
Yeah, it's a small circuit, everybody
knows everybody, am.. and we're saying that in
New York City, where there are so many
of us.. but still,
everyone knows everyone! No, absolutely
and everybody talks and you want to be
nice!
One of the things that some
photographers are terrible at is sharing
their photos.
So if a floral designer, or a dress
shop or a planner contact you during the
week after the wedding, and says do you
have any photos we could see yet?
I know everybody's busy, especially
during the busy seasons, but be as
courteous as possible. Say 'you're going to
love what you see when you see them. I'll
get them to you as soon as possible'. And
then in terms of going back to getting
them published, never put your watermark
or your logo in the file, embedded.
Yes because it's extra work, you got to go get new
files or crop it out or..... And if it's a
busy magazine that gets a lot of
submissions, they're not going to bother
to ask you for a file without an
embedded watermark or logo. They're
just going to discard.
Yeah, because the next one is easier and
just as beautiful and will attract just as
many brides to their magazine or blog. Yeah!
But then back to the vendors and the
word of mouth, and playing nice,
share your photos. I know you want
credit for your art and all
photographer should get exactly that, and
sometimes your photos are going to be
posted on social media, and you won't be
tagged and it's frustrating!
Yes! But nature of the beast.
It is! Well tell us what we can do maybe.. to end this..
How can we build good relationships with
maybe blogs, magazines,
or even another vendors. Am do your research, if
you start looking at the popular blogs
and online magazines and magazines you'll
notice that a lot of vendors get used
over and over again.
So for instance you can see in the
background the floral designer working
with today, Diana Gould Ltd, she gets
published a lot! And with good reason!
So, get her email address and introduce
yourself. The cake behind us, is by
Ron Ben-Israel, probably the most
recognised and sought after cake artists in
the country, because he has a TV series.
Offer to come to Ron's studio and
shoot him with cakes, he love having his
picture taken!
Ha ha! And then you'll start to see. So
find ways to serve your fellow vendors,
and build relationships and good, and
good karma. I guess it all comes around.
Thank you so much for taking the time to
do this in the middle of this busy shoot,
We are going to get shooting, but make sure
that you hit that subscribe button down
on the bottom, so you don't miss a thing,
and I will see you next time here on
AdoramaTV