what if I told you there was one specific secret to success as a graphic
designer and there was one crucial thing that
every top-tier designer knows about and actually uses to create functional
graphic designs so yeah welcome back to Satori graphics I am aware that it takes
a lot of time it takes a lot of effort and patience to become successful in
this industry of graphic design I've come to the age of 31 years old and so
that means I've been a graphic designer for around 15 years but you have made it
in this industry I've made logo designs for fashion labels I have also made loda
designs for film companies and so much more but I'm here today to divulge a
crucial secrets if you will that's really gonna change the way you look at
graphic design and change the way you approach your own designs before I
divulged the main secret for a successful and a functional graphic
design let's quickly remind ourselves of what exactly graphic design is how does
most a basic level graphic design is a creative process that combines the
visual arts and technology to communicate ideas it begins with a
message that in the hands of the talented designer is transformed into
visual communication that transcends mere words and pictures so graphic
design is essentially a visual communication which is in fact hugely
important to keep in mind and we're now going to explore just why so if you're
watching this video there's a good chance that you are a graphic designer
or you know a designer of some sort and so with that being true what else is
also true that goes with that statement is that you are a manipulator yeah
that's right I'm not insulting you here I'm just stating a fact you are a
manipulator or an influencer you need to create professional tools of
manipulation you are supposed to create a visual communication that influences
people's actions and also their thoughts a stick around because this is important
now I've just seen that graphic design is simply just visual communication and
the biggest secret in functional design is that you want to manipulate an
emotional response in the end user of your designs now we're going to soon
look at different ways that you can do just that but first why is that why do
you want to emotionally trigger the consumers of your graphic designs well
because when people are triggered emotionally to feel a very specific kind
of way you can then drive their thoughts and their actions in the desired
direction the truth is that the majority of decisions are made based on how you
feel at the time psychologists have actually found that humans think second
and feel first so a large majority of spending decisions are in fact impulsive
and this is why companies like to tap into the emotional parts of our brain
and influence us in this way so now you understand that as a graphic designer
you do have the job description of being a professional manipulator let's take a
look at some of the strongest ways to cause a emotional response via your
graphic designs
so studies have shown that color triggers a very specific response within
a human brain and they know this and designers and branding agencies have
manipulate a consumer by stirring up emotions when looking at specific
products or designs now one of the easiest and the most fundamental methods
for manipulating the end user in a subconscious way is through the use of
color color has a strong psychological hold on people and there is actually a
definite correlation between color and also feeling so for example a lot of
designers will use greens and browns when designing organic packaging or
designs and this is going to make consumers feel as if they're purchasing
a product straight from the earth you know it's something natural and
untainted the color blue is very calming and reassuring and this evokes a sense
of security and trust within people you see it and this is why you see so many
financial companies utilizing blue as the main focus for their branding
designs it effectively just renders the consumer feeling that their money is in
safe hands on a subconscious level when making a design always keep in mind the
end consumer of the or graphic designs and try to tap into their ideologies and
how they think and then that's gonna dictate the color buy influences their
decisions now we'll leave some links down below about each color and it's
psychological connotation if you want to read further into this
now one method for influencing decisions its ruler design is to directly express
a specific emotion this is often used in things like advertising campaigns but it
can actually be expressed more subtly across other areas of graphic design so
things like fear humor affection and surprise rule strong emotional triggers
that can be utilized within a graphic design the designer needs to think very
carefully about using this technique because it is very powerful and it can
give off the wrong message if done incorrectly now fear is used in such
things like drink-driving campaigns or anti-smoking adverse they deliver a kind
of shock value which taps into the fear section of the brain of the person who's
viewing it so this can be done with imagery itself but also more deeply than
that the color choices of the design the font selection and even the shapes used
are all going to tap into the sub-conscience of the viewer which then
brings me on to the next point in today's video
now typography is in fact a huge huge pile of graphic design and talked here
and experienced graphic designers know this but why is it so important why is
typography so crucial to the success of a graphic design well the style of the
font will evoke an emotional and a subconscious reaction to the viewer
every font has a specific look and the ascetics of it give off a certain kind
of vibe now just forget about the actual wording and what it means for a moment
take a look at the actual structure of the lettering itself lowercase
typography tends to be more informal and more personal bold uppercase and seraphs
tend to be more impacting loud as well as being bold calligraphy key fonts can
portray a sense of superiority and class they're also handwritten which comes
across as more genuine and original so my point here is that your choice of
font is always going to impact the consumer in some emotional way and that
is if they realize it or not you don't want to give the wrong message with a
wrong font choice just like with choosing the color think about the
message of the design itself and also the end user and their ideologies
I've gone over these things in videos before but to quickly recap in this
video and so firstly we have court actions so this is where you emphasize a
part of your graphic design in terms of color shape size and so forth these are
direct indicators that a consumer so of course you say telling them to do a
certain thing such as subscribing or clicking something or just simply bring
in their attention to part of your design
another method is to be consistent throughout the entire graphic design
people instinctively try to find patterns in things including your
graphic designs so you want to use a running assistant theme throughout the
entire design and this can be used through color shaped layout topography
and so forth but this is going to bring comfort to the consumer because they can
see and feel the consistent patterns within your design now the opposite of
this is called design dissonance and this leaves a consumer feeling
uncomfortable which is really bad for sales and marketing in general you are a
manipulator you are professional hired influencer and manipulator you need to
remember this because every single design you make needs to go back to the
roots of what graphic design is and that is visual communication it's not some
fancy arts and graphics it needs to be highly intelligent highly thought-out
and it does need to tap into the psychological regions of the human mind
if you want to keep learning crucial skills for your graphic design career go
ahead and subscribe to my channel for weekly graphic design content make sure
you have a great day and do come back for my next upload which often is Monday
Wednesday and Friday every single week but yeah take care and design your
future today peace