- Welcome back to another
marketing holidays and events campaign calendar,
courtesy of Flowium.
My name is Elisa,
I'm the Senior Account Manager here at Flowium.
And we're gonna go through the calendar for May, 2021.
(upbeat music)
Before we get started, please don't forget
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Every month we do provide a campaign calendar
for your campaign calendar needs.
We talk about different holidays, different events,
fun, silly, serious days
that are coming up in the month.
So then that way, you know how to engage and connect
with your customer base or subscriber base.
Okay, let's get started for May, 2021.
So as always, when this gets sent to you,
when you click the link in the description box below,
you can subscribe to receiving these campaign calendars.
When you initially subscribed,
you will receive this May, 2021 calendar first,
obviously because it's the most beneficial.
And when you do receive it,
you'll receive it in this format.
So you'll see the calendar
with a bunch of different holidays in it.
And then a color coding legend at the bottom.
The month theme for May is Mental Health Awareness Month.
It's like a month-long kind of cause or endeavor.
So definitely something to focus on
if your company or brand falls within that
kind of realm of industry.
Again, most in-person events are canceled due to COVID.
A lot of things are happening virtually.
There's some parts of the country,
here in the US anyways,
that are opening up.
So stay tuned as and when events start to happen again.
Some useful e-commerce facts about May.
So obviously there are tons of reasons to love May
it's the start of summer.
People are getting really excited.
Flowers are blooming.
Obviously the April showers bring may flowers, term,
and you can start to kind of be outside again.
For those of you up north,
as most of you know, I'm based down in Florida.
So we've been outside all year round,
but for most of those of you that are up north,
it is kind of difficult to be outside
in those cold, harsh winter months.
So happy for you guys
that the weather is finally warming up,
but whether it's Star Wars Day or Hamburger Day,
which we will get into in this video,
there is something official and fun to celebrate
every single day of this month.
Make sure that you also get into summertime mode
along with your subscribers.
Again, people are getting super excited
about the warmer weather,
and so you want to provide them emails and campaigns
and content that is really geared
towards that kind of mood that everybody's in.
Two major holidays that are really good
in the e-commerce world are Mother's Day
and the classic Memorial Day sales.
So it makes sure that you take advantage of those
and also get your customers and your subscriber base
geared up for those big holidays.
Now, without further ado, let's get started.
First holiday that we start with is May 4th,
which is Star Wars Day, May the fourth be with you?
Whatever this thing is, I'm not a Star Wars person,
so I apologize.
May 5th, Cinco de Mayo,
obviously classic holiday that everyone loves
to pretend that they're Mexican for the day and celebrate.
And then May six is Nurses' Day, National Nurses' Day.
This one is an interesting one to kind of bring up
just because of all the hard work
that all of our nurses have done over the past year
with COVID going on.
So definitely worth a shout out via email on that day.
When you get into the following week,
you have Mother's Day, Sunday, May 9th,
really good idea to kind of ramp up for Mother's Day
in these coming, in the week prior,
rather than just blasting people on actual Mother's Day.
Very unlikely that people are shopping on that day.
They're probably spending time with their mothers,
but that's why we recommend kind of gearing up for it
in the week prior.
And May 11th, Eat What You Want Day.
I thought this one was quite funny,
and this is just provides a fun opportunity
to engage with your customers.
On May 13th, Leprechaun Day.
Again, another very random one,
but can be fun and silly.
May 15th, International Day of Families.
May 16th, Love a Tree Day,
for all of our environmentally friendly and aware customers
and brands out there.
May 20th, Be a Millionaire Day,
who doesn't want to be a millionaire.
May 21st, Bike to Work Day,
another kind of environmentally friendly holiday
that you can kind of mention in your emails.
And then the remainder of the month is pretty exciting.
These are the holidays that I really liked.
So English Premier League Finals are on May 23rd.
For those of you who are really into soccer,
as they say here in America or football,
as they say in the rest of the world.
One of the biggest leagues in the world,
the English Premier League,
they have their finals on May 23rd.
Big, big event if you live in the UK,
big event for a lot of Americans as well,
who also watch the Premier League.
So, this one's really cool and exciting.
May 24th, for all our Canadians out there is Victoria Day.
May 25th, Wine Day for all you wine lovers out there.
May 28th, Hamburger Day.
And it's perfect timing 'cause you're gearing up
for Memorial Day weekend.
May 30th, again, for all you football lovers
is the UEFA Champions League Final.
So this is the big honcho game, but again,
that's only relevant if you're into football, soccer
and all your customers are too.
And then you have May 31st,
which is a federal holiday, Memorial Day.
So this is the day where you have a ton of sales.
When I used to work in retail at a brick and mortar,
this was a big, big holiday for us.
So definitely something to consider
if you're a brand that's into
providing promotional discounts
during the special holidays.
Again, guys, thank you so much for watching.
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that awesome stellar customer engagement
that you've been working really hard on
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Thank you guys so much and we'll see you next month.