Alright, so the title of this video is probably a little bit more intense than I meant it to be I don't hate Canon I
Don't hate the 80D camera version or anything like that
But I kind of hate what it did to me in
My business and I want to explain that to you and explain how that relates to you
And how what this Canon camera did to me is probably the same thing that's keeping you from being successful
in your own
Business or even in your own personal life with different aspects that are going on with your personal life
So to fully explain this I need to jump back about a year and a half ago
So year and a half ago
I started my YouTube channel, and if you look back at those past videos, I was pumping out content non-stop guys
I was like almost every single day that first like 90 days
Pumping out tons of content because one I need to get better at shooting videos and two
I want to get more content out there to expose my business my brand to bring more think more traffic in and
So I was just going I wasn't even thinking about it
I'd go whip out
My iPhone I go jump on my computer
Shoot a screen share video and I'd shoot that video and the great thing is I could upload or I could shoot edit
Upload create the thumbnail probably three videos in about two hours and the great thing about it is
That I was like most of the time I was just showing things on my computer that I do on a day to day basis
So I wasn't having to do all the research. I wasn't having to go through and plan out every single one of my videos
I was just basically showing what I do showing you guys how to do it
So you could basically copy model to do whatever I was doing and it was great
Well fast forward about 18 months or so about a month and a half ago
I got this new Canon camera and I thought to myself, you know, like I'm making some money on YouTube now
I'm getting some followers. It's cool. I should probably up my quality a bit
I should probably get you know, the nice lighting. I should probably get a camera to probably get the cool microphone all this stuff and
It actually kind of had a negative effect on me
And if you look at the last month and a half on my channel, I've actually had a lot lower content output
I've produced a lot less videos and the reason why is because I was building up all these barriers into my mind
Of what I had to actually do to get my content
Uploaded shot edited all that stuff as opposed back in the day. It was literally just shoot on my phone
Don't even have to edit upload it
I'm done
Shoot something on mice my computer screen share whatever it is
don't have to even edit it because I'm basically just showing what I'm doing on a daily basis so very few mess ups and
Then I'm done
Whereas now because I've got the fancy lighting. I've got the fancy camera
I feel like I've got to go through and I've got to edit things
we got to make sure that the audio is all working, which I don't even know if I've got that down right and
Before I go through and shoot all my videos. I've got to set up the lighting
I got to make sure my windows are open just nice got to make and honestly guys at the end of the day
I probably still don't have the best lighting
but there's all of this like barrier to entry to even getting started before I even shoot a single video and then I
shoot the video
and then I'll be like there's all this stuff in my mind that I'm building up of like Oh watching you shoot the video you
Got to go edit it
You got to make kind of like the intakes the outtakes like all this cool stuff
Because that's where all the other cool youtubers are doing. And so what ended up happening is I was basically having like this
paralysis by analysis
And I know a lot of you guys have probably
experienced that in your business or in your life when you're starting to do something brand new like let's say for example, if
you have a social media marketing agency because I know a lot of people that follow me do have a social media marketing agency or
You're looking to start one
If you go back to the beginning when you first started you get all these
Barriers built up in your mind of things that are not true right like for me
I'm just like I'm building all these barriers right now with this canned camera
Like I've got to set the nice lighting I got to do all this editing
I got to do all this which yes, it does. Take a lot more time
But the end of the day, I'm probably making it a little bit more intense a little bit more dramatic
Than I need to make it right
Where is the same thing when you're starting your business? You're you're thinking about all these different things, right? You're like, oh man
Well, if I'm gonna start a social media marketing agency, I got to pick a niche so I don't know man
I don't even know what niche there's so many like it. So I'd work with Dennis orthodontist real estate agents chiropractic
Who do I actually work with? Oh, and then I'm gonna have to learn Facebook Ads. I don't know Facebook Ads
I'm gonna have to learn Facebook Ads from my own business and then also for their biz this
I'm gonna have to figure out how to actually build up all these funnels
I don't know how to build all these funnels when it's like guys
You don't need all that to get started in my last video
I actually talked about how one of the easiest ways to get started with the marketing agency is just building out a simple website and
You there's like plenty of platforms out there
That make it so easy to build out a website and it literally takes no money to get started. No tech skills. No experience and
You can be off and going and start out your marketing agency
But just building websites and then after you start building your websites, then you can go through and be learning other
Different products and services like SEO paid advertising all these different things. This actually makes me think of a conversation
I was having with my younger brother
Just this last week. So my younger brother. He's 20 years old. He's wanting to get start. He just started college
He's wanted to get started in the whole entrepreneurial space and he was telling me about all the things
he's learning and
all this stuff that is going on and he was like having me kind of coach them through like the next steps and
It honestly reminded me of when I first started and it might be as something similar to where you're at right now
with your business
And I broke it down
basically into three key things and it was kind of crazy because this is all just like kind of coming to me and I was
Talked to my brother on the phone
Now the three key stages are learning. The next one is doing and the third one is
Mastering now currently my brother is in the learning mode because he just decided this is summer
He's like hey, I want to go through and start my own business and so he is learning
He's learning everything about that business
But one thing that I love that Jim Rohn says in one of his little talks and for those you guys don't know Jim Rohn
he's a personal development coach and he basically says how long should it take you to go through fifth grade and
His whole point is is it should only take you one year to go through fifth grade and that's kind of the standardized norm
But as you get out of school, we have we don't have these standardized just norms with our businesses
So for example, how long should it take you to make your first?
$10,000 with your social media marketing agency. Should it take a year. Should it take a week?
Should it take a month to take 90 days?
Well, the thing is there's no standardized norm
So you don't really know looking back to me with my first business when I first got started
I took literally like 10 years in this fifth grade mentality
What I was doing was I was just stuck in this learning mode, and I was just learning everything
I was just like I'm gonna learn everything I can about SEO learn everything about social media about Facebook Ads
I just learning learning learning and I was never doing and so because I was never doing I was never actually
Making money, okay
So then I went from learning and I made it a key point because I knew this was something that I was extremely weak at
Personally is I wasn't a great action taker. I'd go read these books. I was like, oh that was good
I loved I loved those concepts. I think they're great. I watched this training. I'd go through a full course like moon
Those were great concepts like yeah the next time I talk to somebody if they asked me I'm gonna I'm gonna be able to share
All those things and then it hit a point where I was like, I just had enough
I was like, I'm not making money nothing's happening and it's because I wasn't doing anything and so I was like
You know what? I'm gonna be. I'm gonna completely change my character
I'm gonna change into a person that takes action and sometimes I'm gonna take action before I even have done the learning
I'm just gonna go and do it and then I'm gonna just learn along the way learn from my mistakes from my failures
and ever since I've been able to do that, I
Remember was about two three years ago. I had a friend who we were talking about kind of like, you know
We were saying like things that we can improve on things that we admire of the other person when he was an entrepreneur as well
And he's like man, I just love how you're just a crazy action taker
He's like you just like anything you think or whatever you want to do
You just go and do it and I just like that was the first time it hit me
I was like, you know what I am. I do do that now, whereas like before I had four years
I was terrible at that and then it's only in the consistent doing that we can get to the next level which is
mastering and still at mastering
We're gonna be going and doing things doing things doing things
And yes, we're gonna be learning things from other people that maybe are really good at what they do
Like for example, I feel like I'm pretty good at Facebook Ads and yet I still reach out to friends of mine who I know
work with massive companies spend millions of dollars every single year and I asked them for
Coaching on Facebook ads because they maybe they have a different angle or maybe they have something different like a little a new
nuance that maybe I haven't tried but they have and it's work extremely well for them and so still every few months I'll
Hit up one of these guys. I'll pay them for this coaching. I'll have them look at my ads account
I'll have them kind of critique what I'm doing because I'm going from like the learning to the doing to the mastering
I'm gonna continue doing and I'm always learning through things through my own personal doing and
You only really get true mastery the more you continue to learn and do and grow so I know we're off on a crazy
Tangent and this has nothing to do with the Canon a DD camera
but at the end of day guys, you're never gonna actually go through and hit that mastering phase if you're always
Stuck by some type of fear that is just you know
That false evidence appearing real and you're just building up all these barriers in your mind of what actually takes to be successful
like honestly guys
You might see it sometimes in the future where I maybe don't even shoot videos on my camera right here
Even though it's super nice. I might just go and maybe sometimes like you guys know YouTube is not my main focus
I have my software company and that's also why I've kind of shot a lot of less videos because we've actually just launched a brand
new website platform
Which helps real estate agents build their own websites, so I've been super busy with that
And so at the end the day like I want to be able to go through and share with you guys its content
But at the same time you got to keep your core priorities where they're at where you're gonna go through
Maximize your time your money your efforts and everything
So anyway, I know this is kind of a random off-topic video
But I hope it helped at least one of you with just getting started taking action
get out of that learning mode start doing okay, and then once you start doing get to the point where you're actually
Mastering things and that mastery and it's gonna probably take a few years like guys
I've been in this game for nine ten years already and I feel like I'm just getting to the point of mastery
Which if you feel like you're getting to the point of mastery, you're probably not really there yet because mastery only really happens
You're continually learning involving doing through whatever specific focus that you have
So my message to you today is basically take whatever you're wanting to get in. Whatever is holding you back
Break it down. Maybe write out all the things that are holding you back. Maybe it's sending up the light
Maybe ask in the cool camera the microphone anything like that and just think how can I remove all these barriers?
How can I basically do the iPhone selfie version of whatever you're trying to get into?
Simplify it down to the MVP. Okay and software that's called Minimum Viable Product
What is the most minimum thing that I need to do to get this released to the market to get feedback?
To then go and improve on that, but we can't get to mastery
We can't get to doing until we get those initial barriers completely removed from our minds
So anyway guys with that said I hope you enjoy this video if you did give it a thumbs up
I greatly appreciate that
Also, if you're brand new here, make sure you subscribe hit that notification bill and I will see you in the next video