Are you ready to hop on the social media train but feel lost about where to start?
Been there, done that.
So let me spare you the lost time, headaches, and confusion.
Hi there and welcome to Evercoach, the leading online training platform for coaches.
This is your host Ajit Nawalkha and today I’ll be sharing with you 3 easy and effective
ways to create content for your social media channels as a coach.
And in case you didn’t know, we release new videos like this every single week, so
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Now, let’s get this rolling!
Now, I have to be honest with you.
We can’t go into the 4 ways to create great content if we haven’t first defined the
foundations for content creation.
What happens most of the time is that we come up with an idea we think is brilliant, we
create an article or shoot a quick video about it from our phones, and post it on social
media thinking this was the best idea ever.
And then it bombs.
Why does that happen?
Probably because you went straight into the creation part without thinking about the groundwork
and, especially, your audience.
Would they think that topic idea is brilliant?
Do they resonate with your communication style?
Is the content done in a format they actually like?
So let’s start with the basics.
3 elements you need to define before creating your content.
Element number one, have a clear purpose.
Why do you want to create content for social media in the first place?
What do you want to achieve with it?
What is it your followers or potential followers can expect and why should they follow your
content?
A clear purpose also means defining your style.
What kind of content will you use to communicate?
There are 6 social media content categories you can choose from.
Entertainment or humor.
Inspiration.
Educational.
Conversation.
Connection.
Promotion.
As a coach, you’ll probably want to focus on inspirational, educational, or conversational
content.
It is important you know this because it’ll define the type of content you create and
the type of audience who’ll follow you.
Which brings us to the second element - your audience.
Who is this content for?
Why should your audience follow you and why would your content be relevant for them?
Also, think about what makes them your ideal audience?
Is it their age range, their gender, their professions, their hobbies, and interests?
You need to ensure your content is actually made for them.
Like, if your ideal audience were grandparents, you probably don’t want to use lots of swear
words and teen slang because they won’t resonate with you.
Well… you get my point.
Third element is to identify your channel.
I know, I know we’re talking about social media.
But there are so many social media channels nowadays.
And each one has its own style.
Blogs do articles, Pinterest does pictures, Instagram does pictures and videos, Youtube
does videos, Facebook does all of the above, and so on…
The bottom line here is, the content topics you decide through the 4 methods I’ll show
you can work across any platform.
But when you sit down and actually work on the outline of your content, it’ll be different.
The outline for writing a blog is different than the outline for a video script and it’s
also different from a written post for an image.
So keep this in mind when creating your content.
Ok enough about the foundations.
Now let’s get into the juicy part.
4 ways to come up with amazing content ideas for your social media channels.
The first method is to brainstorm with yourself.
I know this sounds weird, but hear me out.
The easiest way to create content is to create content you know.
Content you master and you feel comfortable with.
Make a list of topics you know or are interested in.
Think about your values, life experience, career, pivotal moments in your life, challenges
you’ve overcome, the best advice you’ve ever gotten.
Make the list as long as possible because then you’ll start narrowing it down to ensure
it’s relevant for your audience and it’s aligned to your content bucket of choice.
Because these topics will be more personal to you, make sure you keep your viewers engaged
from start to finish by creating your content as a story.
Become a storyteller and guide your reader through your journey.
Make them feel what you felt at that moment.
Storytelling is the most effective way to make your message come through and, if it’s
really, really well done, it’ll stay on your audience’s mind.
By sharing some personal details about yourself and your experiences, you’ll also create
a deeper bond with your audience and keep them engaged for your future content.
Why do you want to create content for social media?
Share it with us in the comments section below so we can all inspire and connect with each
other!
The second method I want to share with you is called the Moonwalk process.
Yes, you guessed it!
My good friend and an amazing coach, Jason Goldberg, came up with this method and I love
how simple yet effective it is.
You just need to know how to moonwalk.
What the Moonwalk dance move basically does is that it dances backward.
The step starts at one point and goes backward to what could seem to be the beginning.
So how does this translate to content creation?
Easy.
Let’s say you have a topic idea for your blog, video, or post.
Instead of starting at the introduction, start with the result.
Ask yourself, what is the outcome or result I want to create with this content piece?
What message, information or impact do I want the viewer to receive by the end of it?
And take it backwards from there.
What story, example or information do you need to provide in the content to ensure your
message is delivered?
Then, construct the content from “Point B” all the way up to “Point A.” Done.
The third method couldn’t be more of a no-brainer.
Ask your audience.
Because why not?
They are actually the best source for information and content ideas because they are literally
the ones who’ll watch or read what you create from that.
These are the people you want to reach and impact with your message.
Write a post, take a picture, or create a quick video to give a shout out to your audience
and ask them for new content ideas.
Or use existing content you’ll publish and ask them to drop a comment with topic ideas
for your next posts.
Ask them questions like, What topics haven’t I covered yet?
Do you have any questions about ___?
If you could ask me anything, what would you ask?
How can I help?
And here’s a game-changing bonus for you.
Don’t be afraid to create content on a topic you’ve covered before or to repurpose and
repost an old content piece.
Social media changes every second and there is so much information out there, it’s hard
to remember everything you read or watch.
So even if you’ve already used a topic before, most likely, your audience will not remember.
And even better - they will probably see the new post with a fresh pair of eyes and receive
your message on another level that matches where they are in their life at that point.
There you go.
3 effective methods to create content for social media: brainstorm with yourself, do
the moonwalk, and ask your audience.
My wish for you is that you enjoy the content creation process.
Don’t worry so much about the numbers, how many views, likes, or comments you get.
That will come with time, so be patient and let the numbers roll in at their own speed.
Just focus on creating content that will impact whoever comes across it.
If you loved the Moonwalk Process, you’ll definitely love this free masterclass we created
with Jason Goldberg where he goes deeper into creating transformational content and using
online platforms to grow your coaching business.
And did I mention it’s free?
Just click on the link above to sign up.
You won’t want to miss it!
Now it’s your turn.
What’s your favorite method for creating your social media content?
Share it with us in the comment section below!
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