Hey everybody today we're gonna be diving into the HubSpot persona tool.
It's an awesome tool inside your portal but it's kind of hard to find so we're
going to show you how you can find it inside your portal and how you can use
it. We're not going to dive into too much today on how you build a create personas
but it's helpful to kind of know what they are if you're not familiar with
them. So there's super valuable tool for marketers doing any kind of marketing
but especially for inbound marketing content marketing if you think of your
target audience as an actual target the buyer personas are gonna be the center
of that target or someone that's if you can connect with them really well
you're gonna connect with the rest of your target audience and you you're
likely to have multiple buyer personas within a target audience as well so
they're really kind of fixable fictional representations of actual buyers if
ideal buyers you create based on assumptions that you have about them and
ideally from actually talking to some people that resemble that persona but
before we actually dive into how to use the persona tool and how to find it
please go ahead and hit that subscribe button that way you can get those
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awesome tool all right so let's dive in here there's really two ways that you
can find the persona tool when you first set up your HubSpot portal you're gonna
have this kind of default marketing dashboard so you can see we've got the
dashboard here we're in our test portal that's been recently cleared out so
there's nothing in here at the moment when you first get in here as long as
you haven't made any customizations to this dashboard yet you can scroll down
all the way to the bottom and you're gonna see this top personas block here
from here you can click this add persona button and it's gonna give you the
opportunity to add an information add information about one of your personas
they've also got some resources that they provided for you so you can check
out those when you get here so it's gonna ask for a photo on the name of the
personas we like to use alliteration and HubSpot helps us kind of keep keep
remembering them we give a little description about them their role their
goals and you can see there's a lot of demographic data psychographic data they
really want you to write a persona story so we talked about that in our blog
HubSpot sri sources talk about that as well so that's one way to get into this
tool there's another way that's the kind of the recommended way if you've set up
that that marketing dashboard and you don't have that personas block maybe
there's another piece of information that you want on that dashboard so it's
when you hit that from the dashboard it jumps you over into your settings and
your property settings so we're gonna jump back out of that so I can show you
kind of how to get in there because that's the other place that you can find
them so back on our dashboard here to get to your settings you just hit the
drop down for your avatar and hit settings and once we're here we're going
to want to hit this properties button in the menu on the left over here you can
type in a search for a persona quick and there it is so open that up and you can
see if you scroll down here you've got the option to add your personas and so
same thing that we saw before and draw all that same information and it's gonna
populate there for you once you've got this added in and what makes the
personas so powerful is when you know you know when you know but do you think
of your target audience is an actual person with a story and all this data
you know about them it's really easy to write a message that's gonna connect
with them you can use that in your email marketing you can use it for your blog
content and so once you have these populated in here it's a property on
your contact records so every contact record can be set to one of the personas
that you have in here and it's a super powerful way to do things like segment
your database for email marketing you want to try to figure out how you can
automatically categorize people to personas so maybe you know that a
certain persona has a certain job title and a certain challenge so you ask those
questions in a forum and then you can set up a workflow to make sure that the
people that fill out the form with those answers automatically get assigned that
persona so you can start to see here how this can be a really powerful tool and
can really help with email open rates help you nurture those personas towards
a close so pretty much anybody that's a HubSpot pro that's really using their
portal to drive a lot of sales is using that personas tool really effectively so
highly recommend you check it out highly recommend you build personas if you
haven't and make sure you give them into your portal
that's all we've got for you today don't forget to hit that subscribe button
before you go but thanks a lot. Happy HubSpotting!