what's going on guys john santos and
today we're here at project inside of
magic we're gonna be checking out world
and vision apparel which is a brand
that's located right inside they reached
out to us a couple weeks ago we've been
wanting to work with them and to really
share their story and vision on how
they're building their brand from the
ground up so make sure you guys hit the
subscribe button right now and turn on
those post notification bells if you're
a new viewer to this channel because on
this channel our mission is to bring
clarity to business and help
entrepreneurs build brands that impact
the world from the ground up so let's
get it
[Music]
appreciate you once again for for having
us out here thank you man tell us how
it's all started man i went to middle
school with nick and then once i
transitioned to the private school i
started to play football basketball and
baseball there and it was just a
different environment that they were
onto they'll win crooks and castle 10
deep diamond supply and you know we're
winning hollister and every pasta you
know what i mean so you can see the
transition is different so it was like
man people spending 50 dollars for a
shirt let's try to sell us shirts and
make some money from it so we tapped
into it and it was just a hobby for us
at that time we both were fortunate to
get scholarships to college where i
played football at louisiana tech and
went for business management and nick
had a top scholarship and he went for
graphic design and at tech like our live
change you know we really we got in the
business accelerator program at tech and
um that's when we really got on the cost
of goods profit tax team building like
things that we really needed to take our
brand to the next level and once we
graduated college we decided that we're
going to do this full time we have about
28 team members and we operate out of 15
000 square foot warehouse
and i mean it's just been crazy building
this thing up pushing out the message
pushing out with about and just seeing
the reaction that we're getting from
everybody and how we actually touching
and inspiring people yeah and it's been
crazy though dude this is such a such a
legit like literally from the ground up
story like you guys started it from such
an organic place yeah i think now with
social media people see that immediate
win and people are like yo how are they
doing it so fast right but it's like
they didn't see you guys for 10 to 11
years this is the first time you guys
have been at a trade show right yep so
that wasn't funny yeah so
what are you guys learning from the
buyers how the buyers getting to meet
you guys it's a different thing for us
because we're so direct to consumer that
now we're you know working with store
owners and then it's like oh are you
gonna be able to get this in two weeks
and you know we just so used to just
dropping our merchandise selling it and
then moving on to the next thing so it's
just been honestly fun to see we walk
out this boot and walk down to the
concession stand like i see you on
youtube oh i know this brand from uh
instagram that's what's been the like
the most exciting thing and the most
like i was a memorable thing here like
to actually see the brand is already
grown before we even got here awesome
bro no man i love what you guys are
doing here we're going to take a look
around a couple of the other stuff you
guys got and then uh you guys are going
to stop by the studio tonight right so
we're going to get a good uh q a session
really going a little bit more in depth
on the brand building side of things
with you guys hey that works man hey
thank y'all so much
[Music]
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your business grow now let's jump right
back into this interview where we
continue to talk about how world and
vision used instagram to grow their
ecommerce brand
so when it comes to your guys's logo to
your to to the world and vision like
what does world envision mean and what
is the logo you guys created represent
um so what we do we provide original
designs in branded fashion to urban
youth who feel stagnant in the trap
about what their environment tells them
what they can and can't do and we see
our logo it looks like a torch so we
call it the torch that light your vision
and by that what we mean is that we're
leading the way we wanted to lead by
example so we're the ones out inspiring
people to actually um follow their
dreams follow their goals and and reach
out above their circumstances to
accomplish them and uh telling them that
they need knowledge or plan and action
and so that's what we're all about and
when our logo stands for but it's crazy
look because we actually made that logo
probably when it was in at least like
eighth grade what you guys made it bro
it's crazy like we made that long time
ago
yeah
like we used to like gucci louis vuitton
so we was like man we want something
that's elegant we want something that's
simple uh just our just our uh our
symbols like combined together so it's
it gives you like i mean it looks
similar to the majority logo
so it's just we just wanted a higher
class like type of vibe but we wanted to
have like affordable affordable garments
so almost like that designer look but
like for the streets for people like us
that you know that can't really afford
300 400 t-shirts it was like we just
jumped into the brand like we always
tell people like have a plan like figure
it out before you actually do it but
when we started like we didn't know
nothing i mean that's how that's why it
took since 2010 to really get here what
that is that's like 11 years
but in the last three years when we
really started to blow up because we
really started to understand the game
and understand really what we were
trying to do our why behind the brand um
for the last like there was seven years
before that like we just was just
figuring out why we really doing this
and like that's why now we're trying to
tell people you could skip past seven
you know 10 years
you know by just uh having having a plan
and having like a wide field company
that's amazing when it comes to the
branding marketing designer selling
which area would you guys say you
struggled with the most out the gate out
the gate or currently currently or like
that you guys were like you know what
like this is the one thing that we have
to really educate ourselves on you're
retesting and doing so
well i say one that i go back to earlier
too kind of uh for brands just beginning
now it's gonna be sales and marketing i
think we had to learn how to sell our
product like we had to learn how to set
up a boot with we had all those boots
out there and i mean i guess now it was
just a different type of buyers would
come you know we didn't want to be so
pushy but when you're going straight to
customers like they're not really
browsing around customers they're going
to just walk straight past you so you
got to really get out there and be like
hey come check out my product let me
show you what i got going and that's
what i think like i said we struggled
with earlier but i think that that's
what made our brand is what it is today
we would do
you know three pop-ups a week at
different colleges and i mean we wasn't
just popping up sitting behind the booth
letting the papa pop us
up we're here
like making it happen like really
pushing it really making people put it
on right and that's what really
separated us
that's facts
and it does take the doing right like
you actively going and do that because
you can say oh go set up at an event and
then you have probably 90 percent of the
people that are at events just like this
just chilling behind the boot just like
thank you everybody's going to walk up
like you want something like yeah you
got it you got to be a sales monster you
got to get out though how was it that
you guys got out of the out of that
frame of mind and started selling like
like who was the salesperson between you
two
and both of us said you got everybody
gotta be ourselves maybe yeah everybody
but i said when we really started to get
uh when we actually got
people were seeing us selling so we was
popping it up and we were selling it but
then we got i said bj and kirkland yeah
shout out those two people um like when
we added them a part of our team they
throw the energy that they had they
could talk to anybody and they had the
same passion for the brand that we had
so now that we had not just two people
but four people and then continue to
build that team had more people at the
pop-up shop
doing the same thing like getting people
over there telling them about the story
locking in the sale that's when we
really i see the more that we did it the
better that we got at it so like the
more pop-up shots we went to and the
more times we just kept saying the story
kept meeting new people kept
consistently doing it like it's just
second nature to to that point right oh
man and i mean it took a while i said it
took us a good at least three to six
months to really like
be able just to literally just i said
walk in the gym and just start shooting
the lights
yeah with no practice when it came to
social media i think that's something a
lot of brands really struggle with like
how do they sell online and i think you
guys have a really good following you
guys you guys got close to four hundred
thousand like followers on instagram
like 350 350 almost almost four we'll
round it up right yeah 400 400 and you
guys had a really good following online
so like what would you say was the like
the shifting point of going from like
that 1 000 instagram followers to the
300 what happened
we started doing like influencer
advertising um so i think they had like
i'm gonna tell you the real the turning
point on they had like something going
on like with like gucci or something in
h m but it wasn't the recent thing it
was like it was like two years three
years two three years ago and um it was
like black history month and they had
like a lot of people just trying to
support black businesses uh so we had
made like a post it was like a mean post
that was like we posted it i don't think
we posted on our page but we posted it
on other accounts like we paid other
accounts to post us and like we started
like it was like pages that probably
only had 10 000 followers getting 10 000
likes on this post because it was so
the topic of discussion of around that
like around yeah it was it just was
crazy and the feedback was just crazy so
we start with the time with the post
like it was like a no more gucci it was
like a meme it was like no more gucci no
no more designer brands less support
world and vision and we just took that
post and uh right we had that post on
every
social media coming that we could get it
on and it was like it literally went
from once it hit 20 000 like
probably woke up the the next three days
it probably was at 100 000. oh yeah
it was like it was going for a few days
it was going crazy like we we got to 100
000 followers in one month for sure
like off that so we uh realized the
power of influence and advertising for
sure and then um when it comes down to
like really blowing up on the internet
you got to have a good website too
though like so um the fortunate thing
that we did have was like we have
i'm the in-house graphic designer like i
could do it right then and now it's like
we don't have to pay nobody to actually
set our site up you know do our designs
so like
our site is like seamless like is you
could go in there put a shirt in your
cart and add it to the car it's like
some people got sites you add a shirt to
the card and then you can't see the text
or something you can't see the add to
cart button or something like that and
that's what make people click off so uh
we just do whatever it takes to really
get people to click through the site and
get to what we're trying to get them to
do which is purchased um so we had all
that set up before we even did any type
of advertising whatsoever so the the
design
and the layout of our social media
was like
excellent from what we was at i would
say products look nice on there had good
photography so we had all that set up
prior to us really getting into the
advertising game so like most people try
to get into the advertising space
without having those things done are
perfected at the beginning and like they
don't see themselves converting so they
try to it like discourage them to not
keep going
and like that's why they don't think
that it works
you see what i'm saying and then it's
like also learning about uh just testing
is like gonna be an endless amount like
we still testing to this day like people
don't realize that uh
i mean just because it works today they
don't mean it's going to work tomorrow
so like um and just because that worked
well don't mean something else can't
work better i said um like looking at it
as a friend and a backhand as in by the
front end what we mean is like putting
your message out there like creating
content that is centered around what
your product is is about what you're
doing what you're accomplishing and not
just posting your shirt like we already
know that we want to buy the shirt
everybody knows that but i think using
your platform to convey the message of
your brand and then on the back end you
know now you're able to use or influence
so let's just say
just give a big influence like a little
baby and let's just say now you have all
this content that promotes that has your
why on that now you get a little baby to
also promote your why and now you get
bigger influences and now people are
going to actually gravitate towards it
instead of if little baby still was the
poser and i go on your page and all it
is is just product shots
is there's nothing that makes me like be
like damn i see why
little baby like this is i always just
like damn it's cool
let me just go buy a shirt and you may
get that one customer to purchase that
shirt but what we what we in the
business is do is create lifetime
customers and once you get it that one
time you're going to have a feeling to
what like you're a part of our brand and
so you're going to order again like
everything we're doing is a reminder
behind that um so that's what i said i
said one i said one group had
that's like been around that we haven't
really realized but that's gonna always
be around it's just collaboration
like if you just collab with people
um i mean y'all both bring your values
together you know you provide value they
provide value like you're gonna be able
to grow because y'all could share your
audience together and that's like
i was just talking um was your guy
earlier about that and uh we were just
talking like i mean louis vuitton did it
collab with supreme they got all of
white um supreme do collabs with
everybody you get what i'm saying that's
the way they're able to get their brand
so far
because it's like uh i mean it's just
sharing it's like sharing each other
even with like youtube it's so so like
we collab with people that's how we was
able to grow so fast you know it's 16
000 subscribers this year you know what
i mean which a lot of people they'd be
like man i'm stuck at 100. you got to
collab with people and then it just like
they might look at it as like hey um
they only got 100 subscribers what can
they provide to somebody but uh really
the creating content aspect itself if
you can help create some cool content
for their channel i think they'll
appreciate that at least you know what i
mean so uh that's a
ultimate grow hack is collaboration so
then right now you guys are at like
let's say 400k instagram subscribers how
do you guys plan to get to that million
what's what's the what's what's changing
to like feel that growth or what are
some of the things that you're going to
consistently do moving forward investing
in video we got on youtube so youtube we
feel like has
allowed our brand to grow tremendously
because now people are able to watch us
like tv and it's not just a post and a
picture but it's like a video it's like
oh i could sit down yeah and i could
really understand how we think
that and i think that when people
understand how we think and the things
that we believe in a lot of people are
the same way like
i like 2k and call of duty i'm pretty
sure that they got a million people out
there that like to can't call of duty
but if i never say that if i never put
it out there if i never show that um
never post videos of me skateboarding
nobody would know that that's what i
like and they may be the same person too
so it's just being relatable i think
just being transparent with people um is
going to allow our brand to keep growing
and uh just getting out there like as
covet
continues to go down we want to be not
just online but become more physical we
go and speak to schools we man i have uh
i spoke to the university of kentucky
football team so we've been going to
speak to high school so just getting
more out there in the physical world i
think would allow us to get and i mean
like when we tell you university of
kentucky pull out your phones
y'all got instagram we literally get 100
followers right then they know so it's
like you're right and then and now they
actually they said yes they know us
they're interacting with our post all
right and i think that that's what's
going to continue to get us that
millions on follow mark yeah and and
it's like that's not something like we
got on a priority list more what we want
to do is expand to just different
platforms and like get our stuff on like
like he's saying youtube linkedin
facebook we really want to uh post our
content across all these channels and
because there's so many it's like
different audiences on on every single
one in the moment that we just you know
put it on different mediums we're able
to get each and every or like there's
people there that probably don't like
magic it's people that probably don't
follow us on instagram but we had at
least 10 people say man i seen y'all on
youtube
you know what i mean so if we would have
never got on that youtube platform
i feel like
we wouldn't we wouldn't got an extra 30
percent
audience or let's say 20 percent of
people that is watching us now you know
what i mean so that's what we uh
really putting our foot on the gas set
and it's like even with the followers
bro it's like we really knew how to
really grow the followers like easily um
i mean it takes time like i said once
you just test test testing you figure
out like what works but it's like now
what we really want to focus on is like
the sales you know
the story like the content that we
really want to put out because it's just
like now we want to level up our you
know our quality our ideas just
different stuff like that is what we
want to get into now because we have the
audience right right you know you gotta
now you gotta really sell them you gotta
really convert on an ongoing basis
because you have a nice size audience
and now you can you guys can continue to
fund it and grow the brand through that
so that's amazing bro so for the people
watching out there where can they find
you guys
oh y'all can find us on instagram world
envision w-r-l-d-i-i-n-v-s
and there's also worldenvision.com once
again w-r-l-d-i-n-vsn.com
on youtube on youtube at world envision
clothing check out our youtubes we drop
a lot of gyms do a lot of podcasts man
follow this brand we're telling y'all
right now on this video we're going to
be the biggest brand in the world in
fact we're going to come back here first
we're going to come back to this video
and it's going to be like damn 5-10
years or so they're going to be like
damn they said that on that video thanks
from the ground up
i love it i love it man thank you guys
for coming on for real we've tried to
connect a few times i'm glad we finally
got to sit down and hear a little bit
more of the story uh for those of you
guys watching we're also going to be
recording the podcast with them in a
little bit so we're going to dive into
some more details so we're going to link
their website right down below you guys
can check out their apparel their
clothing offering all the social media
sites will also link youtube and
instagram let's get it and then we'll
link an episode to the podcast so make
sure you guys check that out right down
in the links below and uh let's get into
this podcast
[Music]
you