Hey everyone!
Jason here, digital marketing consultant.
And in this sales funnel showdown, it's ClickFunnels versus WordPress versus free.
So timestamp table of contents in the description, along with some deeper dive comparison vid,eos,
putting ClickFunnels against some of the solutions that we're going to be looking at here, but
here we're looking to definitively answer the question once and for all which funnel
software is best for you and your situation because there's no one size fits all solution.
And if someone's telling you there is a one size fits all solution, then they're probably
just being motivated by a fat affiliate check.
If you purchase the product that they're talking about here, we're going to talk about free
WordPress solutions.
And of course, ClickFunnels.
Now to keep things simple, we're going to be using this funnel as an example, as we're
going through what type of, solution you should be looking at.
And this is a very basic funnel that's going to work for 90% of businesses out there.
You have a landing page that goes to a confirmation or sales page, and then there is a checkout.
You have upsells and a membership site.
That's it.
If you want to do anything else, fancy, then check out the links in the description to
some more in depth tutorials, but for 90% of new business owners and current business
owners and entrepreneurs, this funnel is all we need to actually start generating some
income and making some sales to grow our email list.
Now, the very first question I typically get asked is the pricing differences between ClickFunnels
and WordPress and of course free is going to be $0.
But go ahead and take a look at this chart.
So at the very top, we have MailerLite, which is the free piece of software that you can
use to send emails and collect leads, and even put together a sales page using their
free piece of software.
And as long as you have less than a thousand subscribers, it's free, you'll probably cross
that thousand subscriber mark within your first year.
So year number two, you're going to be paying $180.
Now during the WordPress section, we're actually going to go through several, several different
types of combinations of plugins and themes you could use, but this is my current marketing
stack.
So it's my current recommendation, ThriveThemes plus Thrive Cart plus MemberPress.
And so this is going to be $969 the first year, and then only $347 the second year.
And finally, of course we have ClickFunnels, which is going to be about $1,100 your first
year, because you're going to pay month to month to make sure you actually like it.
And then you'll be able to upgrade to a discount where it's only going to be a thousand dollars
a year.
So that's the pricing breakdown of all of these.
And you'll notice that even though a lot of proponents of WordPress, talk about how much
less expensive it is.
If you want a fully functioning sales funnel, the same level and quality as ClickFunnels,
then you're actually only looking at a price difference of $845 over a two-year period.
So just a couple, about 400 bucks a year is the difference between using ClickFunnels
and then using a full stack WordPress site.
Now, is it worth it for saving that $800?
And should you even care?
That's what we're going to cover when we go through WordPress and ClickFunnels.
But first, if you're on a super tight budget, let's go ahead and talk about the pros and
cons of the free version.
Now the free version is just going to allow you to have a landing page and a sales page,
and you can actually use a free piece of software called Wave Accounting or Wave Apps checkouts
in order to create a checkout sequence where you can sell one product and then you'll have
to manually deliver the product, but you'll be able to essentially have a whole duct tape
funnel for free link in the description on how to do that.
Now this is for someone who obviously has pretty much no cash at all.
Like you're starting from scratch and you're completely new to this whole online marketing
thing.
And it just doesn't make sense to spend any money yet.
MailerLite has you covered.
That's the only solution you need.
You don't need anything else to start growing your email list.
You'd focus on content creation or learning how to run advertising with whatever limited
budget that you have.
Now, the second one is going to be WordPress.
Now WordPress actually will allow you to do everything that you need.
The big advantage of WordPress is, it's much more flexible than ClickFunnels.
So ClickFunnels has been built from the ground up to do one thing.
And one thing only really well.
Build sales funnels the way Russell Brunson has made millions of dollars building sales
funnels.
So if you want to do something different in Russell's own words, then ClickFunnels isn't
for you.
It's not designed to be what he likes to call in confusion soft and do a bunch of advanced
things or do things outside of the scope of landing page to sales page, to check out to
upsell, to membership site.
That's exactly what ClickFunnels is designed to do.
If you want to do anything else then ClickFunnels, most likely isn't for you.
And if you don't believe me, here's an actual clip of Russell talking about this exact problem
and how he feels about people who want to overcomplicate the funnel process.
Russell Brunson: So for you guys, [unintelligible 00:04:50] hundred dollars and I can only build
30 funnels and [unintelligible 00:04:54] I still have to get an SMTP, [unintelligible
00:04:57] my emails out.
I have no, I have no like empathy for that.
None.
Zero.
I want you to leave us and go to your competitors, please, for the love, leave us go for the
$37 option.
I want you to be their nightmare clients.
I do not want you to be usually ClickFunnels.
I don't have any empathy, zero, not one iota of empathy for you.
You cannot pay a hundred, even 300.
If you kept a $300 to run your company, you are not an entrepreneur.
You should leave this business.
Jason: So I don't know about you, but I think that's pretty explicit who ClickFunnels is
and is not for.
So if you want to be more complex or if you're new to this whole marketing thing and you're
on a tight budget, but you're not going to go with the free solution then using one,
some combination, some combination of these marketing stacks is going to help you get
on the right foot.
Especially if you're going to be doing membership sites or you're going to be doing a lot of
blogging.
It just makes sense to stick with WordPress.
So at the very top here, we have ThriveThemes at $220 a year.
So if all you need to do is build your landing pages and your sales pages, and you want to
put together a free membership website, then ThriveThemesis actually all you need $220
for the first year and $198 for year number two for a total investment of $418 over a
two-year period.
Now, if you want to, you start collecting payments and have upsells and down sells and
not all that concerned about having a membership website, then I'd recommend ThriveThemes plus
Thrive Cart.
Now Thrive Cart is a software as a service.
It's not a WordPress based plugin.
Although the advantage of Thrive Cart, it is currently a onetime fee.
So you're only going to be spending about 600 bucks.
And with that, your total marketing cost for year number one would be $820.
And then year two drops down to $198.
And with this, you're going to be doing everything except having a membership website.
Now, if you need the whole nine yards, you're going to completely copied what ClickFunnels
can do on a WordPress site.
Then we're looking at Mike Mart, marketing some--, Micro Marketing Stack, which is going
to be ThriveThemes plus Thrive Cart plus MemberPress.
So we're going to add an extra $150 per year off of what we just talked about.
Now, if you don't care about having an upsell down sell sequence, then you can go ahead
and just use ThriveThemes and the basic version of MemberPress, which gives your total investment
over two years, just $716, about 350 bucks per year.
So that's significantly less than what you're going to be paying for.
ClickFunnels at almost a thousand dollars per year.
Now, of course, the disadvantage here is you don't have an upsell sequence, but if you're
looking to make online courses and you're just getting started on a small budget, this
is the perfect marketing stack.
I mean, $350 a year to run your entire new business is an absolute steal.
Now the last stack I have here is ThriveThemes plus something called MemberMouse.
And this is going to come in at $898.
And this is something that is going to allow you to have upsells in addition to your membership
website.
The reason I typically don't recommend MemberMouse though is because it's just another software
as a service in disguise.
So remember one of our keys to success when it comes to having online courses is completely
controlling the online course.
Something that's great about MemberPress is if you stop paying for it, you'll stop getting
support, but your entire membership site won't necessarily break.
The problem with MemberMouse though is they actually store the subscription and payment
information.
So if you stop paying them, your entire site instantly stops working just like it would
with using a teachable, you know, ClickFunnels, Kajabi or Kartra.
So in that regard, I just don't recommend using it.
But if you really want to have upselling and down sell sequences, and you don't want Thrive
Cart for whatever reason, and you don't like cart flows, which is another solution that
we just won't talk about here, because that will too complicated.
Then MemberMouse is an option, although I don't recommend it.
So in short, should you be using WordPress?
The answer is yes.
If you're doing any sort of blogging, if you're going to be doing a lot of membership sites
online courses, then WordPress is definitely for you.
And if you're new to driving traffic, then some of the advantages of ClickFunnels just
aren't going to matter at this point.
So that's who WordPress's for.
And now let's get to the King of sales funnels, ClickFunnels.
So as we dive into what you can and can't do with ClickFunnels and what you should and
shouldn't do with ClickFunnels, who it's specifically for, I just want to quickly, in less than
30 seconds address the competitor, that's at $30 a month, which is Builderall or if
you haven't heard of Builderall, congratulations, you don't have to unlearn something.
If you are considering Builderall, please check out the link in the description that
explains how Builderall is just a network marketing company in disguise.
No one who cares about you and your business would tell you to use builder all.
It's just a piece of garbage and that's all the time we're going to spend on it.
So when it comes to ClickFunnels, who is ClickFunnels for? and what do you get for spending an extra
800 bucks over two years or about $450 per year over WordPress?
And that is speed of implementation.
When it comes to figuring out WordPress, there are a lot of things that can go wrong.
There are a lot of headaches.
And so what you get for that extra four to five hundred dollars a year is speed of implementation
and nothing, almost nothing is going to break.
As long as you follow the funnel format that we're talking about.
If you want do something fancy, please don't use ClickFunnels and also just reassess trying
to do something fancy, building, building a funnel for the first time.
Cause it's definitely not necessary at all.
So ClickFunnels is for people who have a large budget to invest in starting their business,
or you're already making money, like at least 3 K a month, ideally, and then you just want
to either bring your business online or you want to try this whole sales funnel building
thing.
And you don't want to go through the process of trying to figure out how to put it together
on WordPress.
And so that's really who ClickFunnels for, is for and where it shines.
Because it does a really good job of explaining what funnels are.
It just holds your hand through the funnel creation process.
And if you're going to be driving a lot of advertising traffic across multiple advertising
platforms, because you have that big marketing budget or to team help you manage it, and
then click funnels is going to be awesome because you can easily just duplicate your
funnels for each traffic source.
That's something that our larger clients do.
They just have a funnel for Facebook, a funnel for Pinterest, a funnel for YouTube, a funnel
for Instagram.
And then it's really easy to see all the funnels compared to each other.
But if you're just getting started and you're not spending, I don't know, 20 grand a month
on ads across all those platforms, then probably that segmentation isn't really going to mean
much.
Now, I also want to address how ClickFunnels stacks up to some of their competitors Kartra,
Kajabi and Get Response and ensure ClickFunnels looks expensive on the outset because compared
to 90, $97 a month, versus Kartra at 79 and get response at 50, it looks actually expensive.
And it's twice as much as Get Response out of the gate.
But because those other two solutions are based upon subscriber count kind of like an
email autoresponder.
As soon as your list grows to 2,500 to 5,000 subscribers, you're going to wish you were
with ClickFunnels.
So if we go back to some of our keys to success by the software for your company today, and
make sure that your email is separated from your sales funnel software, those other two
solutions just don't make a lot of sense, because there you're putting all your eggs
in one basket.
And then even if you ignore that advice and you put all your eggs in one basket, just
know that it's going to make sense for your business today.
And then in the future, you're going to wind up switching to something like ClickFunnels
or cart or Kajabi anyway, because it's going to get expensive.
That doesn't mean you should buy ClickFunnels or Kajabi now because you think you're going
to grow.
Definitely don't do that.
But just being--, just keep in mind that once you do grow, you're definitely going to want
to switch just because of the way the pricing works out.
So I sincerely hope you got some value out of this video and you can see really the big
differences between a ClickFunnels versus a WordPress versus a free.
So I won't really talk about free anymore because if you're in that camp, you know,
the what to do and where to go in the description to learn how to do that.
I just want to quickly summarize ClickFunnels versus WordPress.
And it specifically just comes down to your budget and the speed with which you need to
implement your funnels.
WordPress is going to take a little longer and it's going to be a little less money depending
upon what you decide to do.
ClickFunnels you can be up and running with a funnel in a day, but it's going to be significantly
more expensive over the long term.
And I would even go so far as to argue that the extra cost of ClickFunnels, you could
actually take that money and hire someone to just build your WordPress funnel, using
ThriveThemes, MemberPress and Thrive Cart.
We were actually able to hire a web developer for less than 250 bucks to actually put together
an entire sales funnel using those three pieces of software on WordPress.
So even with that 250 bucks, you'd still be less than ClickFunnels.
So thank you so much for watching.
Sincerely hope you got some value out of this video comment below with your questions, if
anything's confusing, or if you just want to know, okay, here's my situation, which
one is actually best for me, because I sincerely want to make sure that you purchase the right
piece of software the first time and you don't waste money on something that's ultimately
not going to work.
So go ahead and hit that like button subscribe for more in depth reviews, just like this
one.
And until the next key building the business you love.