Last week I made $8,600 in sales from just $1,400 in facebook ad spend within a
week of the ads going live the great results and I'm stoked with them however
one of the most challenging things that people just do not get right including
myself sometimes is scaling these ads correctly and efficiently without
burning through all your cash so over the past week I've been focusing on
scaling these ads correctly through CBO strategies that's campaign budget budget
optimization for those who don't know and also just general scaling strategies
and in today's video I will be sharing with you these exact strategies and what
sort of results they produce for me
welcome back to the zero to $10,000 Facebook Ads challenge where I'm taking
and have taken a brand new Facebook Ads account in Econ store from scratch to
$10,000 in sales within a single month before I kick of this video I want to
give a big thanks and shout out to those who have followed on this challenge for
the past few weeks and more specifically those who have followed this channel for
the past couple years at the end of this video I want to give a big gift to those
who have followed this channel for the past couple of years so you want to make
sure that you watch till the end of this video so fujian from last week's video I
was very happy with the $9,000 in sales I made within a single week while
maintaining a very strong nine to ten times in row us and I was faced with the
challenge of where can I take this how can i scale these ads within the next
couple of weeks so without wasting any more time let's get stuck right into
this Facebook business manager and I'll take you through the resultant
strategies so we're currently on the statistics of yesterday in today's is
the 21st of July we started the ads as you know last week eight eighth of July
bring it to today so once we update that let's see the results the results have
been we've we've hit $28,000 in sales guys just with just under five thousand
dollars in sales which is a six hundred twelve percent increase in the amount
spent but there's reasons for that because like
said I've been focusing on scaling these ads last week but again extremely stoked
with the results are very strong ro ass a huge conversion value here of almost
30 thousand within two weeks and very stoked with those results like I said
because two weeks guys and almost $30,000 in sales I didn't think I'd do
so well to be absolutely honest with you so no complaints here whatsoever but
this was all thanks to the initial campaign structure that I spoke to in
the video two weeks ago and also the scaling strategies that I will be
speaking to today first and foremost if I go into the campaign section you can
see here from last week Facebook actually has decided to update finally
update I should say my ads manager into the new interface and I want to add a
couple points to this new interface for those who don't already know this this
is Facebook's update as part of the f8 developer conference earlier in the year
they're basically trying to make the interface more streamlined so with a
vertical approach rather than a horizontal proach which is the old
approach so as you can see here basically the interface has a vertical
approach where everything draws downwards rather than across the screen
which I kind of like I'm still getting used to it but it mimics the forum and
reddit approach and other than superficial interface changes big the
biggest change that this all ties into is of course campaign budget
optimization it's one of the largest changes which has been happening for
about a year now otherwise it's predominately a user
interface change if you're not already on this interface then expect to be
pushed on to this interface soon enough they're just rolling it out across
servers across Facebook right now so this interface will be compulsory soon
so getting stuck into it let's talk to scaling and CBO strategies campaign
budget optimization and first and foremost for those who don't know what
exactly it is I'll explain it with this graph here
Facebook's budget optimization is typically set on an ad set level so as
of right now we see budget managed through the ad set level however
many ad sets that you have each ad set has a different budget
however Facebook is pushing people to change their budget level on to the
campaign level hence why it's called campaign and budget optimization CBO
because budgets we manage on a campaign level and this will be compulsory right
now it's an option but it will be compulsory
what does is change many things but the the biggest thing is the fact that
you're going to be controlling budget on just a singular platform which is
campaign overarching rather than so many different ad sets and it can be
convenient but I have a few insights that I want to share with you guys that
I've learned from managing different budgets on different levels so like I
said essentially we're looking at budget optimized on a campaign level rather
than an ad set level now how can you see this on Facebook's manager well you can
see this here I've got two campaigns running on CBO and two campaigns on
manual bidding so you can see this by looking at budget here and also going
into the edit function of campaigns but the easiest way is to see the budget and
we can see these two here are being managed on an ad set level so using ad
set budgets these two here are being managed on the campaign level and
there's a few things I want to talk to about CBO because in my experience I
actually find that CBO as of right now is not extremely useful so what Facebook
is trying to do with CBO is technically Bennett benefit their ad inventory
control bidding costs more conveniently through the campaign level and then most
importantly save the advertiser and client wasted ad spend or so to speak
this is what Facebook is saying however you know what's true what's not true is
yet to be determined until we get further information on CBO or further
data on CBO but it will be compulsory from September onwards but I have heard
guys that actually bitch changing CBO being a compulsory
component on Facebook ads into 2020 but this is one of the most important things
I'm going to share with you if you don't want it compulsory then you must not
have all your campaigns on CBO once you change your budgets to a campaign level
you're locked in or I should say actually if you have every single
campaign on CBO then you'll be locked in and there will be no chance to go back
to manual bidding so let's see how CBO stacks up with manual bidding I will
talk to manual bidding in a moment and show you how I manage manual bidding but
let's see how CBO stacks up with manual bidding so let's take a look at this
highlighted campaign that you can see here this is a CBO campaign the one
underneath it is a manual bidding campaign exactly almost exactly the same
amount spent as you can see here I have managed this this one manually and this
has been manual managed by Facebook man automatically and this is the trend that
I'm seeing across the industry and for myself with this specific test we can
see 30 purchases 27 purchases however the purchase conversion value
has is a bit higher on the ad sets or on the campaign that I man managed manually
myself so overall I didn't see much of a difference when managing budgets myself
no big difference in terms of mount spends yet I can see that I've been able
to target users who are more likely to spend so to speak so even though
purchases are a bit lower as you can see here 27 purchases we can still see that
the average current sales order is higher than average significantly higher
5.1 K in comparison to 4.7 K so that overall ro s if you can see here is
higher than the automated bidding strategies more importantly I also
wanted to talk about the cost per click huge disparity here huge disparity
including the click-through rate so 16 Sen
okay cost-per-click in comparison to Facebook's automated 70 full since
cost-per-click that is a big disparity here that we're talking about and let's
talk about click-through rate as well because obviously cpc's does impact
click-through rate to a certain extent we can see that 0.86% click-through rate
for the automated bidding strategy CBO whereas 2.17 percent click-through rate
when it comes to managing manual bids myself now I recommend if you're
completely new to Facebook Ads manager stick with CBO because it's completely
automated it makes things easier however if you're an advanced user of Facebook
ads then and you know how to manual bid then from what I'm seeing so far manual
bidding although it might take a little bit more effort you will see a larger
raw ass a larger return on your ad spend and potentially more conversions later
down the track now it's only been a week of course with this test but that's what
I'm seeing overall with this specific campaign this specific EECOM store so
that's really interesting to note guys and I'm not the only person that has
seen this result I did a quick Google search and I somewhat upon this website
and looking at their results as they said we've tested in his results looking
at a campaign with a significant amount of spend we tested CB overs manual
bidding and look this result produced 10 more purchases pursuing optimization on
our own accord so in other words when they use manual bidding they saw ten
more purchases in compassion to CBO they also do ad though with that being said
we did slightly better over the long haul with this but CBO performed closely
so they make a good note here that Facebook wouldn't implement something
that would hurt us would it potentially not so Facebook's main goal is to
deliver the best experience to users on the platform so in other words you have
to remember that Facebook although their priority is of course ad spend and
gaining revenue through advertising on behalf of advertisers they need to
produce a really good really solid foundation of a user experience for
those who just just use Facebook just browse their news feeds so that's their
prior priority and giving them power to manage their your budgets completely
through the campaign level can potentially be a dangerous thing because
there might be a conflict of interest their interest is to balance you know
users who use Facebook with advertisers who spend money with Facebook so let's
get into the manual bidding section of this video I won't be getting into too
much detail because it is a completely separate beast in itself but for those
who don't know how to manual bid then this will be a great starter points that
I'll be sharing with you today so let's start and create a new campaign this is
a template campaign I'm just going to create right now conversions hit
continue and scroll all the way down on the ad set level to budget and schedule
because when you want to manual bid you'll be managing on an ad set level
not a campaign level because this isn't CBO so we've got a conversion based
campaign here your daily budget for example will be twenty dollars let's
leave it at that now cost control is extremely important
too but the most important thing before this step is show additional bid
strategies when you're creating a new campaign when you're manually bidding is
to create okay a target cost first and foremost to get consistent costs but
before that as well you want to go with a cost cap now let's just say my current
cost control you have to start off higher than normal let's go with 40 for
example and go with a cost cap okay cost cap of $40 now what you're going to do
from here your daily budget will be $20 which doesn't make sense if your cost
cap is $40 but this is just to give an example well let's change this a little
bit let's just say my budget is $200 you're gonna run this for a couple of
days because this will be a test campaign so running this for about a
week let's just say the cost cap will be $40 per conversion now what you're
trying to do is to manage as many conversions as possible within that cost
cap of $40 now you're going to test test test and see how your bidding is going
okay so within that conversion window you're gonna keep the conversion window
as small as possible actually so one day after clicking is the conversion window
for this test campaign so essentially you're going to try to get as many
conversions within a single day at the cost cap of $40 now as you test you're
going to keep an eye on certain metrics such as cpc's and see what sort of
conversions you're getting what sort of traction you're getting through to your
store through to the cart and if you're getting conversions well then if you get
your if you're getting conversions at a you know forty dollar cost cap then you
want to continually bring down that cost cap to a certain point where you see
sweet spot obviously you're gonna load it down to the point where it impacts
conversions where it impacts your general sales so once you hit that the
once you hit that spot where you're seeing decline sales you're gonna bring
up that that cost cap a little bit - let's just say 25 dollars and then once
you hit 25 dollars you're gonna see this sweet spot okay once you hit that sweet
spot this is the fun part once you hit that sweet spot and you've manually seen
and discovered that sweet spot yourself you're gonna change this budget and
schedule to a target cost campaign so with this type cost you're gonna realize
that your sweet spot might be twenty eight dollars and forty eight cents yes
it can be that specific okay so within that target cost you're going to let
Facebook take over but it's very specific it's not CBO in the sense that
it's completely taking over from start you're going to let Facebook take over
to the point where it's going to hit that target cost consistently and that's
where you're gonna see very strong steady results day in and day out so
it's still early days but with this highlighted campaign you see here you
know adding that target cost cap is extremely important in the sense that
you're pushing down costs and you find that sweet spot so only been two weeks
so I can imagine that you know adding or managing the bidding manually for a
longer period will only just produce better results so CBO guys is great in
the sense that it's all automated it's great for newbies however when it comes
to guys manually bidding is very powerful if you know what you're doing
so and guys for those who got to the end of the video here is the gift that I
promised so it is on social marketing mastery which I've mentioned now it is a
program to dominate Facebook and Instagram ads in just six weeks and for
those who have followed on my channel for the past couple years I really
appreciate you and for those who are watching right now I appreciate you too
so I'm about to close pre-enrollment soon but for those who haven't
pre-enrolled and for those who have pre enrolled as well I will be sending out
an email offering a full 50% discount code so even if you're on the fence
right now okay if you're on the fence with this program that's completely fine
when you pre enroll it doesn't lock you in to this program
it just gives you the option to jump into this program once I do open it up
but for those who have pre enrolled and for those who want to pre enroll in are
on the fence I recommend that you just pre enroll today anyway because I will
be sending out to the database a full 50% discount code for you to use if you
choose to enroll into the program when it comes to manual bidding and these
advanced strategies it will be all part of the program to help you achieve
really strong ROI it's like you've seen in this case study there will be whole
load and load and load of value jam-packed into this program and yeah so
like I said if you're interested get into it before it's too late so for
those who are interested in advanced strategies helping you to get and obtain
that strong raw s then I highly recommend you take a look into this
program there will be limited spots I will be closing it off so get into what
while you can this will be your last chance I will be sending out a huge
discount code soon enough so for those who are
interested go ahead and pre enroll now so for those interested be sure to pre
enroll as soon as you can because I will be closing the program and it will be an
honor for you to join me in this program like I said you don't need to join the
program I just appreciate you for watching but it's for those who want to
take their skills to the next level so make sure that you do pre enroll and get
that huge discount while you still can as with next week's video I've been
getting a lot of questions on this Instagram story that I posted up I'll
show you right now on a average sales order or average cut value of 4 digits a
lot of people ask me how I manage that how I was able to produce such strong
strong cart value and that's next week's video I will be talking to the specific
strategy and also platform that I use to achieve full digits in sales per per
sale I should say per order so stay tuned for that video because it will be
extremely interesting