- If you're a small YouTuber,
struggling to get views, frustrated with the algorithm,
and you're fed up with all of the rules, regulations,
and policies of the platform,
here's the biggest piece of advice I can give to you.
Quit, leave, take a hike, do this instead.
YouTube is still the top video destination
on the entire internet,
but TikTok has proven that there can be more
than one major video platform.
And the next one might be DTube or something similar.
The question is why?
The answer can be divided up into three parts,
algorithms, rules, and revenue.
And that brings us back to YouTube
and what some people think is wrong
with the platform.
At the heart of a problem is control.
YouTube effectively controls everything you see,
everything you create, and everything you get paid for.
And that's thanks to the technology it's built, on Web 2.0.
To keep things simple, Web 2.0, or YouTube,
is a centralized network.
That means that YouTube stores and controls all
of the content you make
and all of the personal data gathered about its users.
The benefit of a centralized network
is that typically for the end user,
in this case the viewer and the creator, everything is free.
But as the saying goes, "If something is free,
then you are the product."
Now, it is true, you as a creator,
get some of what YouTube sells in the form of ad revenue,
but YouTube has 100% control over that
and you have to live and die by their rules.
Given all of the trouble big data companies
such as Facebook, Google,
and Amazon have got into over the past 10 years,
resistance to Web 2.0 and centralized networks grows.
And naturally that can only lead to one thing, disruption.
That's where Web 3.0 comes into play.
It's basically a decentralized network,
which means control passes to the users.
And DTube is one such platform
that's adopted this new standard.
Som what is DTube?
Well, no surprises in the name.
Dtube stands for Decentralized Tube,
but at a quick glance you'd be mistaken
for thinking it was YouTube.
It runs on a blockchain, think Bitcoin,
and videos are rewarded by how many votes they get
from users.
Think of it as the Reddit for video
with a little bit of a twist.
The more you contribute and the more popular your content is
through things such as up votes,
the more you get paid in the form of Dtube coins.
And of course, your next question is,
how much is a DTC worth?
Well, at time of recording just under 10 cents.
This time last year, it was hovering around 30 to 50 cents.
We'll come back to that.
So if you've been on YouTube for over three years
and you've got 23 subscribers and 430 views
and your videos keep getting pulled from the platform
because they violate community guidelines,
this is why DTube might be for you.
Because the platform is decentralized,
it's more difficult to remove content.
And at the same time, that content is not in the hands
of a large corporation.
So in principle, if you want to upload a video
about flat earth theories,
it's not going to be taken down or suppressed
by the platform.
The users will decide how popular it is.
Here's one for viewers, and it's very simple,
there are no adverts on the platform.
Here's a good one for you too conspiracy theorists.
There is no algorithm.
The votes you gain on your videos
will determine how it ranks.
There are no monetization requirements.
Forget about 1,000 subscribers.
Forget about 4,000 hours.
Forget about 10 million views.
As you upload more content and get more up votes,
you gain DTC.
And again, in principle, there is no censorship.
DTube doesn't decide what's right and wrong
for the platform, its users do.
However, all of those pros come with some very big buts.
There is no censorship,
which means there's no adults in the room.
Non-family friendly content,
copyright protection, irrelevant.
Basically a decentralized network needs to police itself
from fringe elements, bad actors, video anarchists.
There are no algorithms,
but algorithms can bring order to chaos.
YouTube has learned a lot about me.
It knows the type of content I like to watch
and it's gonna serve up more of a content I like to watch.
If you wanna know what YouTube is like without algorithms,
just go onto the platform in incognito mode,
signed out every time you wanna watch a video.
All I'm gonna say is you better like Mr. Beast.
You can start earning revenue
from the very first video that you upload to Dtube,
but what the hell is DTC?
Cryptocurrencies are very volatile,
which is not what you want to hear
when you're trying to grow a sustainable
and reliable business.
But most important of all is audience reach.
And DTube is tiny, this big compared to YouTube.
Also, YouTube is the second largest search engine
in the world.
DTube is not.
There is an infinite amount
of original content on YouTube compared to DTube
and it's a far more friendly environment for mobile users.
And these days most people watch video
on their mobile device.
And while it will take a little longer
to monetize your content, once you do,
you have multiple sources of income revenue streams
that pay in currencies you can use.
All right, so maybe for 99.99% of creators DTube
is not the answer.
So why am I telling you about this?
As dominant as YouTube is now,
competition will always be snapping at its heels.
In the last few years, TikTok has dealt a damaging blow,
but YouTube have responded with shorts,
love them or hate them.
And inevitably, it's going to happen again, a new, fresh,
disruptive way to share your videos online,
and you wanna be ready for it.
And now back to struggling YouTubers
who can't find any traction.
If you wanna double your views
with about five minutes work that you can apply
to videos already on your channel,
you best watch this right now.