What up, I'm Derek Halpern.
You're watching SocialTriggers TV and in this video you're going to learn what replacing
my wardrobe taught me about why we buy and then I'm going to share with you how you can
leverage these insights to sell more of what you got.
But first I gotta go on a big Derek Halpern rant.
I hate everything about shopping for clothes.
Finding the right size?
Huge pain.
Navigating through crowds of people?
Horrible.
And for what?
To spend several hours on just one shirt?
UHHHHH!
However, despite the pain of shopping last year I bought a ton of clothes and replaced
my entire wardrobe.
Pain Free.
What?!
How?!
Keep watching this video.
I'm going to reveal three tips for selling in just a second.
But first let me tell you about how two separate companies convinced me to buy their clothes.
A sales associate from the first company called me up letting me know they have some new stuff
that they thought I would like and then assured me that they would have everything right in
my size waiting in the dressing room before I even got there.
What?
No digging through racks?
No dealing with idiots?
Just show up, try on and buy?
It all sounded pretty pain less.
I was like sure, why not?
And what happened?
The sales rep convinced me to spend a bunch of money on clothes that I had no intention
of buying.
And I was down.
The second company Trunk Club is a little different, it works like this.
You setup an appointment with the stylist, she ships you a trunk of clothing right to
your house, you pay for what you keep and ship back what you don't want.
And bam!
I didn't even have to leave the house.
I didn't have to do anything.
Both companies made it easy.
Even for me, someone hates shopping to shop.
They made it painless.
Now the question is how does this apply to your business?
Take note.
If you want someone to buy what you're selling you have to make it painless.
No fiery hoops to jump through, no terms of agreements to sign, no nothing.
Whether you're selling crafts, services, information products whatever.
Remove all the hesitations from your ideal customer.
Alright let's get in to it; here are the three simple steps that you can follow to start
selling more.
The first step is you gotta find the "Ahscrewits."
you gotta figure out the exact moment when the customer says, "ahscrewit" and walks away
from the sale.
Step two, get rid of those "ahscrewit" moments.
Step three, if you can't get rid of the "ahscrewit" moments, address them.
There's so many people that like to kinda shove those under the rug and hope no one
notices it.
However, they always do.
They may not mention it, but you know they're thinking it.
So if you can't fix it, address it and mitigate the issue.
As an example I sell business training courses and one of the main "ah screw it" moments
is when people ask themselves is this product going to work for me?
how do I address it?
I offer a lenient refund policy as a way to get people into the door.
Let's say you're web designer and your client is worried about the switch from old design
to new design.
you can address these in your proposal.
Add a line item to the proposal that says you are going to back everything up.
so your client knows they're not at risk of losing anything because of the move.
You might think this is self explanatory but it isn't.
so to recap you wan to find, eliminate and address.
So you found this video helpful?
leave a comment below this video and subscribe to my channel.
also if you think this video will help one of your close friends, send them an email
with a link to this video.
It'll take you two seconds.
and finally if you're if you are not on the SocialTriggers mailing list what's wrong with
you?
type SocialTriggers.com into your URL bar and get on it you won't regret it.