What's up, everyone Jason Wardrop here I'm with Bryan Casella Bryan. What's up man makes for joining me
Cool so Bryan's a realtor in California
We're in California exactly right outside of La Minh outside of La awesome
Hollywood awesome. So he's also a huge youtuber sure. A lot of you guys probably seen his channel
If not, I'll drop a link down below. So you guys can go check it out
But I just want to kind of bring him on have him share some different secrets of what he's done
previously with marketing his real estate business
and also what he's doing kind of during these interesting times right now moving forward with things so
So yeah
What I'd love to hear kind of what you've done traditionally in the past as far as like going through market your business
What type of homes you've been focusing on luxury kind of dive into that a little bit
and then uh, you know, I've been in the business like
six-and-a-half years now and I've always just been very heavily prospecting based and what I did at the beginning was
As I was getting my skills up and doing a lot of like cold calling and door-knocking
What I realized early on was the power of video
You know back in like 2014 at 15 when it was still in its we can say a inception stage
You know
I was trying to be different and I would send like a video text to a client or something like that or I would email
Them a video like a link to my YouTube video and I noticed the response was very good. So
As always, you know getting transactions under my belt and building my business
I really focused on growing my online brand so I was doing you new
You know Facebook
Instagram going live making posts every day and I just made sure that I carved a little bit of time out of my schedule
To do so though
So as I started getting my feet wet more in building my team and really growing what I'm seeing now
And I've seen over the last couple years is my whole social media for ending has just been great and it's attracted primarily
not only just customers that I've gotten from
You know like Instagram and YouTube and that kind of stuff like as an example today
One of our closings is a guy who messaged me on
Instagram I think two months ago and we helped him buy an investment property. So that's cool
Also, the big one is age - age of referral we get a ton of referrals
We do at least three or four referrals like a month now just from agents sending us
People from Florida Washington and all over the place just because I know you from social media. Yeah
So the if we're gonna say if I've done any marketing
Outside of the traditional ways of you know prospecting which is the Nitty Gritty stuff
It hasn't been so much like mailers and all that stuff
it's just in social media because I noticed the power in it and to me it was like, why would I
Focus so much in the beginning like a lot of people were like buying leads all tiller and that kind of stuff when I can
Just build my friend
And if somebody Google's me which they do or they go on YouTube, you know, I have more than enough stuff there
I mean I filmed and you can still go to check my old YouTube videos. I film like a short series
and most of it is public where I would explain like pricing the importance of pricing to a seller right the importance of
Commissions and how they work and I would send people those videos before
meeting to educate them a little bit now when I get to the meeting, I'm
Perceived as more of an expert even though always new and the meeting goes a lot smoother and I'm getting less objection
So I just saw so many advantages to doing video and growing that side of it that I really just went all-in, you know
I love that man. And nice thing too is once you grow that presence you've got ad revenue you got Corsa
There's so many other ways. You can actually monetize that not just real estate, right? I
Mean my online stuff is huge. I think
this year I'm treated to do like
1.3 million and like net revenue in my pocket and I think probably like half a million will come just from my online efforts
So it's really cool, dude. No, that's awesome, man
And the way I've set things up cuz you know, I made a lot of mistakes too with money in the beginning
I didn't know what I was doing. I got a car too soon
Yeah, I like I and I went over all that stuff on my channel, but I'm in a position now
And I'm sure we'll talk about this later in this interview where right now real estate. This goes to a complete halt
I'm okay, right? I have savings. I have investment properties. You know, I have multiple streams of income. I'm okay. So yeah me internally
I'm not freaking out at all
And I'm ready to do whatever we have to do, you know, whatever kind of market were in whatever happens
I'm good to go. But I've said up and that's what people miss
Totally man with with that look I think it's a good segue into kind of moving forward
Obviously very unique times most agents aren't being allowed into people's homes other people don't want people coming in to check their homes out
I hope you're enjoying the interview so far
We still have some great content that we're gonna be covering here in just a minute
but I wanted to take a quick second and tell you about a
30-day real estate lease challenge that we're running right now where we'll help you generate your first 15 leads in the next 30 days
So there is a link to get started down in the description as well as pinned in the top comment
So jump in there get started with that said back to the interview
What's your game plan moving forward on the real estate agent side of things
Well, I mean a lot can be said right we get are in the midst of an extreme uncertainty right now
So I can't predict the future to my clients
all I'm really advising real estate agents to do and this is kind of what we're doing is we need to take it day-by-day and
First and foremost all the stuff that you know, I've been preaching for years for people to do on video
Well, now's the time to shine Oh everyone's kicking themselves in the ass now saying hey
I wish I would have started sooner because I've done and I've added this as a package already for like new listings to do
complete like video virtual tours where people can actually look at the home without actually going they had a lot of
Same thing with like any type of open house. You can't really do it
Now most places are shut down
but you can go and do like in a sense like a live or
Virtual open house of a property to get people to feel for the home right last year
$800,000 home on the west side of LA. I sold through FaceTime
No, I don't you can still do now I have but I'm comfortable being on FaceTime and being on video
I've done this for years now. So I've already built up that muscle and more so than ever I tell people
You know, you have to focus on the reality that still regardless of what's happening. Coronavirus
What was it a couple years ago two swine flu? Yeah, whatever was going on
There's still gonna be people that need to transact in the real estate market whether they're buying or selling, you know
Some people might be freaked out. That's fine
Put them in your database stay in touch and they'll be ready when the spoil is over or we have more information
However, just like this weekend. We're getting two new listings
There's still people that need to move need to buy need to sell focus on them
So more than anything might focus for people and my message has just been take a day by day
Make sure you're still doing your thing. You can still make calls you can still plan for the future
you can still build for the future just you're gonna have to weed out a lot more people right now who may be
Dependent on the market and you still might have other opportunities like let's say in a month
Market goes down a couple months. It goes down. I know a ton of investors and they're licking my chops right now
Almost hoping that it goes down. So like I said earlier I'm setup because of all the work
I've done to you know, be successful regardless of what happens. Yeah, totally man
I love that like kind of the virtual home tours get a little video blasted out to your email list your database
Let know what's coming
Hey, this is on the market and you know, once the things recover a little bit you'll be able to jump in
I'll show you around the home cuz that's the thing
It's like yeah, you got to take you day by day because it will turn around. It's not like this forever thing
And so if you're just going through and just kind of keeping at it
Then you'll be sitting ready to go
Once it does turn around
you know the education side to like
We're seeing so much like this is a great time for somebody to position themselves as an authority in the market
I mean geez like we were talking about being demonetized
I'm still getting a ton of hands on those videos and people are coming to me
Like whoa, like I think it was the 17th at night
California Association of Realtors for the people in California, they
Gave wind that hey on the 18th, which was what two days ago
Now, you know gonna really send specific addendum talking about this whole virus thing to protect the buyer in the seller
Right, so they're being proactive about it. Additionally. We just saw that
tenants are
Being able to wave this is out here in California, right? So I'm not speaking about the whole nation. Yeah
Yeah, for whatever reason they get laid off. They can't go to work. They can postpone their rental payments
until June 1st
And then I think at this point until June 1st addictions are gonna be frozen so they can't be forced out
Yeah after June 1st, you have to make up for it, but that gives them a time window to breathe
Something happened, right and one chance to be strategize. We look at taxes, right? I think a couple days ago
They announced that you don't have to make your tax payments you can defer
Until I think it was July 15 and I believe this morning
I saw something that the president said that they're actually gonna push back the deadline for the actual filing of the taxes, too
So they will be doing for 15. They'll be due July 15 now that second one
I'm not for sure yet
but I've already been seeing that so I'm staying up to date on that type of stuff and only
Telling my clients and telling my database because that takes me a couple minutes of research a day
It's not that hard but when you position in position yourself as that authority now when it's time to buy or sell or ask questions
And really explore it. Who do you think they're gonna go to you? I love that man
That's like that's just taken control and being the leader where a lot of people are kind of cowering scary times. I know
But if you do take that time to educate yourself
Be the leader and say hey look this is what's going on
This is the game plan and letting your database basically know that you're on top of things
You're gonna be that much better off on the long long term once things actually turn around
Another percent bro. And that's the number one thing. You said leadership. Yeah
Everybody around you whether it's my family my team here the people in my coaching program
I said we're good, you know if you can rely on anything if you need to stand with anything to have confidence
let it be me because I'm gonna ride us through the sunset no matter which way this thing goes right :
And that's the key and that's the key. So I tell that to clients
You know you guys are looking at us they're professionals as that rock right that support system
So if you're gonna buy or sell or whatever it is if we don't give you that certainty and confidence and calm
No one else is so I believe truly and again
This is my opinion. Now that we're gonna see an effect on the real estate market for sure now
Yeah, in my opinion again to the degree that it affects
I truly believe it will really rest on the shoulders of the professionals in this industry, man
If the majority of the agents start freaking out, oh my god. I know what's happening with the heck
I don't know and then that inspires more insanity in the consumer then I think we're gonna see even bigger
you know drops or effects on the market because I
believe we're the backbone of it as far as the
Confidence that we instill in the public because it's not like we're gonna see articles come out, you know
We have Zillow and Trulia and all those places always giving articles and kind of I think getting incorrect news
But if we can step up as an industry
we can still more confidence in people and bring at least some sort of stability to the market then maybe otherwise
Would it be there totally man? Well Brian your stud. Thanks for jumping on here with me and sharing some of this
Disinfo so guys key takeaways leadership new leaders right now
Go through leverage social media leverage the power of video educate your customers
Just go. Yeah, I mean just take that leadership role in every way possible now and even moving forward so you can create that stability
multiple streams of passive income like Brian was talking about and
Anyway, Brian. Thanks so much man for jumping on here with us today. Of course, man, and the
Kind of summed this up and even added one more thing, dude
Yeah, the interesting part is I'm sure people always hit joke because you're in the space of social media and marketing about well
You know, I want to go viral
I want to get a bunch of followers and I want to be known quickly well more so than ever if there's an opportunity
It's in this tone what everyone else is retracting while everyone else is again is at home
Looking for entertainment and how to pass time now is the time to get your face out
There now is the time to put your brand out there. We're doubling down on everything while everyone else. I'm running for the hills
I'm doubling down. I'm getting in my bunker. You know what I mean? Yeah fortifying it. I'm putting the guns out
We're good to go and I'm staying because now is the time every top dog
I've talked to in every industry
every industry said when times got tough when there was a recession when the things all went to shit is when we
Ended up taking a lot of market share. We ended up growing the most don't know humming the biggest for growing our brand
So now's the time that may sound odd to people. Yeah, but just look at it logically
Most people are going to run away now and protract not want to spend money and kind of be to play it too safe
More millionaires than ever that people forget were made during that crash of. Oh wait and what pursued after?
Yeah than any other time in the history of the United States. So I think this is a phenomenal opportunity
You may call me an optimist or you know, I'm not real or whatever. Yeah
This is the time totally man. God take massive action
Okay. Well Brian, thanks so much, man. I know you got a lot going on
So I appreciate tape taking a few minutes to share some wisdom with us all and that guy said guys. Thank you so much
I'll drop a link down to his channel right below this video
If you have not connected with him and go there check his stuff out and we'll talk to you guys all later
I hope you enjoyed that interview. I just want to let you know about a
30-day Lee challenge and we're running right now where we'll help you get your first 15 real estate leads in the next 30 days
so there should be a link right below this video in the description as well as in the top comment so jump in there get
Started with this 30 daily challenge and I'll see you in there