So you just got approved for the YouTube partner program and now you can finally put ads on
your videos, but you don't know how well keep watching because in today's video I am going
to break down the entire process of everything that you need to do to successfully put ads
on all of your videos.
So I was recently accepted into the YouTube Partner Program (YPP).
Woohoo.
And as soon as I got my approval letter, I zipped on over to my YouTube Studio account
and I started putting ads on all of my videos.
It was the moment that I had been waiting for because, let's be honest, making YouTube
videos is hard work.
You have to do your script, you have to record the footage, you have to edit the footage,
you have to upload it.
There's so many things that you have to do, so it's nice to finally be able to get a little
bit of compensation for the videos that you are doing.
But after you're accepted to the YouTube Partner Program, ads don't just magically start appearing
on your account.
Sorry, it doesn't work that way.
There some work that you have to do first.
So first let's do some basics on monetization so you can better understand what exactly
you're doing, how much YouTube is charging, how much you are getting, and some basic misconceptions
about advertising in general.
So one misconception about having ads on your videos is that as soon as you're accepted
into the YouTube Partner Program is that ads immediately start appearing on your videos.
Sorry, but that's not the case.
Another misconception about ads is that you are going to start making millions and millions
of dollars by just simply having ads on your videos.
And again, I'm really sorry to have to tell you this, but that isn't necessarily the case
either.
Now, why am I telling all of you this?
It is to set the foundation to help you better understand the main metric of monetization,
especially on YouTube, which is CPM that stands for cost per mille or cost per thousand.
Mille being Latin for 1000 now CPM, this is the cost that an advertiser would have to
pay to show an ad to 1000 viewers or to have 1000 impressions.
Now it's really important to note that the CPM that is shown in your YouTube Studio analytics
dashboard is actually is after YouTube has taken its cut, YouTube gets 45% of the ad
revenue you keeping 55% so you don't need to do a calculation.
Really the money that's showing up there more or less is going to be the money that you
get.
There is some calculations that they have to adjust and change at the end of the month,
but that is the amount that you should be getting, which means that the actual CPM is
much higher for these advertisers because Google again has to take their share and then
you get the remaining 55%.
Depending on you and your channel,
your ad rates may be completely different than another channel.
YouTube has a whole bunch of advertisers that are looking to put ads on videos and all of
these advertisers are actually bidding against each other to see who's ad will play in all
of the different ad slots as a result of the rate at which YouTube charges them.
And ultimately what you get paid out is much different depending on their industry.
So industries like finance, baking, real estate, their ads are going to be much more expensive
because those industries are very profitable, very lucrative.
And typically the lifetime value or LTV of a customer is much higher.
So they are willing to spend more on ads to target a potential buyer or customer because
in the end they know they're going to get X percent more as a result of converting that
customer.
Now there are other industries that maybe aren't as competitive.
They're more niche.
So as a result, their ads are going to cost a lot less.
So with that all out of the way, let's go ahead and jump into the YouTube Studio and
start putting ads on our videos.
All right, so here I am in my YouTube Studio and the very first place that you're going
to want to go is you want to go down to your settings.
This is where you're going to be able to change the global settings for your channel and you're
going to want by default to have ads turned on.
Automatically, any new video that you put on is going to have an ad.
So you scroll down to the "upload defaults" section.
You're now going to have a new section called "monetization".
So scroll ove to that monetizations tab.
So here's where you're gonna be able to choose what type of ads you want.
For all of your videos.
There are six different types of ads.
The first one is display ads, and that's where there is a banner advertisement to the side
of the video.
The next one is overlay ads.
That's a another type of display ad, but instead of being on the side, it's actually on top
of the video.
The next one is skippable ads.
These are the most common types of ads people think of when they think of YouTube ads, where
someone else's ad plays before, during or after, but the user can choose to skip it
after a few seconds.
That leads us to our next one, which is non-skippable ads.
These are video ads but the person cannot skip them.
Bumper ads are a type of non-skippable ad, but they are very, very short.
They can be up to six seconds and the viewer has to watch the entire thing and these can
actually be put back to back with a skippable ad.
And the last types of ads are sponsored cards.
These are basically just little advertisements where they have products where someone can
click and buy.
So it's usually related to the content in your videos.
Let's say you're doing a review of a certain type of camera, then maybe the company that
designs that camera can choose to buy ads on videos where people aren't reviewing it.
Then someone can click it and purchase the product directly from there.
And here in the manager you are able to choose which ones you want playing for your videos
or not.
YouTube is the largest advertiser in the world and their algorithm and so many people behind
the scenes are so smart, so I just default put everything on because I'm going to trust
that YouTube is going to put the best mix of ads on my channel to help me make the most
money.
Now I know there are people who absolutely hate non-skippable ads and I totally get it.
In my experience, the majority of the ads on your channel aren't going to be these non
skippable ads.
The large majority are going to be skippable ads, so I like to put the non-skippable ads
in there just so that way from time to time there is an ad that will have to be viewed
before someone can do my channel and I'm okay with that.
But if you are not okay with that, but it's totally up to you, but just know that you
need to go in here and enable these for all videos on your channel.
The next thing that you're going to want to do is the location of the ads.
By default, having ads play during your videos is not checked.
So you absolutely want to check that to make that appear.
So if your video is 10 minutes or longer, you know have the option to put mid-roll ads
in your videos.
And yes, I said mid rolls, you can put more than one.
Now if you click this and you don't manually place the ads, YouTube is just going to randomly
pick spots in the middle of your video.
So I'm going to show you in a little bit how to place your midrolls and where I think the
best place to put your midrolls is.
Now one thing to know about the settings on this monetization tab, just because you clicked
all of these settings and you hit save and yes you should hit save does not mean that
it's going to then go and apply these to all of your previous videos.
Basically what this is doing is is establishing the settings for all future videos.
What type of monetization do you want for default.
So we still actually have to go back and change all of our other videos, so let's go do that
right now.
So now in your YouTube studio you have a new tab called "monetization".
Basically it lets you know the different types of monetization that you can have.
There is "video advertising" and that is the most common.
When people think of YouTube ads, you think of the ads that play before, during or after
your videos.
There's also other things depending on how many subscribers you have called "supers".
Basically it enables certain features for your super fans that they can pay into.
And then there is another level that you can do through YouTube, which is "merchandise".
Basically, you'd have your merchandise fulfilled by YouTube and you can enable it right here.
I personally don't use this monetization tab all that much.
I don't think it is that helpful.
If you click this big learn more button, it just takes you to a support article where
you can learn more about YouTube monetization, how it works, all of those things.
And then when you click see more on video advertising, it's basically going to let you
know the status of your monetization.
Mine has a green dollar sign, which means that monetization is enabled and there's a
whole bunch of links so you can go and change things from there.
But what I like to do is I like to go to the content tab and then adjust individually for
each video.
So if you have just been monetized, you're going to have to go back and manually to all
of your videos.
Now you can see you have a new column here called monetization.
I actually went in and changed this already by default.
These will say off, so you can go on each individual video and you can click these on
or off.
But if you have a whole bunch of videos that you want to do monetization on individually,
you can just click all videos and then you can unselect certain videos that maybe you
don't want to apply.
And then you click edit and then monetization.
And then from here you can choose to put monetization on or off.
And by doing this it is going to apply the monetization settings that you chose in your
settings tab.
So that is really handy and nice.
When you first get started, I would go and do that to all of your videos.
Just get it on immediately and then you can go into each individual video and tweak from
there.
So let's go to this video right here.
If you hover over a row, you're going to see another dollar sign, dollar signs everywhere.
Yes, that's what we're going for, right click the monetization button and then this is going
to be the monetization settings for that individual video.
By default it's going to apply your default settings.
I enabled everything by default, so that's why everything is checked.
But let's say I didn't want overlay ads on this video, I can uncheck that.
Or if I didn't want sponsored cards on this video, I can uncheck that.
Again.
I just trust Google that they know best that they are trying to make the most money for
themselves as well.
And so their algorithm is going to place the best types of ads for my video and for that
viewer that is watching my video.
Now here's the really, really important thing.
If you have any videos that are over 10 minutes long and I highly recommend that you do your
videos over 10 minutes long from here on out because if they're over 10 minutes long, you
get to have midroll ads.
Videos that are under 10 minutes long, just get a pre-roll ad, but videos that are over
10 minutes long get midroll ads and they have the option for an ad to play after the video.
If you've enabled midroll ads to play during your video, Google is just going to randomly
select where and how many.
And so I like to have control over that and Google.
Thankfully lets us have control over that too.
And so let's go in and click place manually.
Now this is an 18-minute video.
This is just my personal preference, but any video that I have that is between 10 and 15
minutes long, I like to do two ads.
If it's over 15 minutes long, then I will maybe add one more ad to make it three but
it really is up to you buy too many ads.
You are going to lose people, they're going to get dropped off, they're going to be irritated.
The fact that there are so many ads in the videos, trust me, we have all started a video
and then seeing 17 ad breaks and we're like, "what have I gotten myself into?"
But just because you place a mineral ad does not necessarily mean that one is going to
play there.
So if I put three, maybe only two will show or only one or sometimes even zero.
So you can see I had already manually selected where I want these to go.
It breaks up your video depending on length into four chunks.
So the first quarter, the second quarter, the third quarter and the fourth quarter.
And I really like that because for me, I like to place the majority of my ads towards the
beginning of the video.
I don't like to put them towards the end of the video or in the last quarter of the video
because at that point things are wrapping off and you know from watch time that watch
time significantly decreases.
There's only a percentage of people who are still hanging out at the end watching that.
So I don't want to put an ad there, so I will put them toward the beginning.
I don't like to do it right away in the video.
I like to get into my content and really start getting into the nitty gritty stuff before
I put an ad.
So the way that you add ad breaks is you go right here in the top left and you click add
ad break.
It's going to place it wherever your cursor is as far as the position on the video.
And since I had this at the very beginning of the video, it put here right here at the
beginning.
Now you can manually type in where you want it to go.
So let's say I wanted it 3:45 or you can just click the add and drop it wherever you want.
Now I'm going to delete that one.
Now I put my first ad about five minutes in, so a little less than a third of the way in.
They get their first ad.
So in this video, the reason I put it right there is because I'm actually at this point
in the video, I had just finished wrapping up a point and I'm introducing a brand new
one and I kind of have a hook that will get people to say, "Oh well I wanted to hear the
end of that."
And so they're going to stick around and listen to the ad.
So the same thing with these other ones.
I was getting ready to show some data.
I put the ad and then we go into that from there.
So you can also see the sound wave of your speaking right here, which is really helpful
because you do not want to put midroll ads in the middle of a sentence because that is
just going to be such a horrible experience for anyone watching your video.
And especially if you're trying to make a point or to share something really cool or
exciting, they're going to miss it because you're gonna start talking.
There'll be an ad and then you're gonna finish the sentence.
But also what it's really cool, especially for these longer videos, is there's a little
magnifying glass where you can zoom in and really get granular on where is the best place
for me to naturally put this ad break.
You really don't want to disrupt the flow of your speaking.
So look for places where you have a longer pause or a gap or you have finished a point
where you're getting ready to start a new one.
That is where you're going to want to have your ad breaks.
And as you zoom out, the way form at the bottom will show you where there are areas where
you are breathing or there's more of a gap.
So this one where I put here at the five-minute mark, you can see there is definitely a gap
right here where I am not talking.
So that is definitely the perfect place to put the ad.
So you can add technically as many as you want, you see that I am just clicking the
button and going crazy and I'm having a million ads.
Now they're all at the same place and most likely these aren't going to get picked up
and played unless I'm a super ridiculous channel that's super popular or a very popular niche.
But personally I do not recommend putting a million ads because you are going to lose
viewers.
They're going to be able to see all of those little ad breaks when they start the video
and they might just call it quits right then and there.
Really one to three and it depends on you and your style and that's where you can play
around with it to see what are the best amount of ad breaks for you, your viewers and your
content.
So with that being said, I'm going to go ahead and delete all of these ones right now.
So there are three that is good for me.
All right, once you are done with this, you have to make sure that you save your changes
and that is super, super, super duper important because actually putting the minerals in,
it takes a lot of work.
Once you save there.
You also need to save up here.
So I hope you found this video helpful and now you have a better understanding of how
YouTube ads work, how monetization works, and especially how to optimize your channel
and the ads that appear on your videos.
Let me know down below what you found was the most interesting part of the YouTube monetization
process and putting ads on your video specifically.
Be sure to give this video like and subscribe to join the tribe.
That's all I have for today and I'll see you next time.