hey what's up guys in today's video
we're going to take a look into how mr
beast one of the most popular youtubers
on the planet made an estimated 750 000
of profit from a single t-shirt launch
last year we're gonna look into uh what
the niche or the kind of the cross theme
of the t-shirt was and it'll make sense
when you see what video he funded with
the money from launching that t-shirt
and i'm gonna explain to you towards the
end why i think the 750 000 profit
number
is probably significantly lower
than what he actually made meaning i
think he made multiples more than that
so and i'm gonna use my knowledge as a
print-on-demand seller to show you what
i think he actually made so why don't we
get started
so last year in september of 2021
netflix launched a viral tv show called
squid game that was extremely popular
and i really enjoyed the show myself if
you haven't seen it you may want to
consider watching it in response to the
popularity of this show mr beast
filmed his own real-life squid game
uh video which i mean if you haven't
seen it go check it out as of recording
this video it's got over 250 million
views
and it really hasn't even been out that
long i think i saw a screenshot that it
did over 100 million views in the first
like four days so it's just an epic epic
video
now mr beast while prepping for that
video dropped a tweet that said we are
doing this drop because our squid game
video is looking like it'll cost over 2
million dollars easily our most
expensive video and we we need help
paying for it all the money we make will
go towards the video and you can see
here he's referring to a merchandise
drop uh you can see a picture of it on
the left and you guessed it the
merchandise
is themed after squid game i'm sure mr
beast has a really great team of lawyers
that checked it out and said he'd
probably be safe uh with you know like i
would never if we're uploading to like
amazon merch or etsy or really anywhere
would recommend to my audience to like
do a
uh themed design after squid game or
after some tv show it's just not a great
like business model i think in the long
term but mr beast is remember like the
only way you're really wrong is if you
go to court and a judge is residing over
the case so meaning it goes to
litigation you've got lawyers involved
all that good stuff and
i mean
i don't know that any company wants to
like risk ruining their entire
reputation going after mr beast when
he's literally taking the profits from
his merchandise
and spending it on his videos right and
he's like one of the most beloved
characters on planet earth so that's
just my thoughts like and plus like
again it all comes down to a judge's
decision whether or not there's any
copyright infringement taking place so
i'm not trying to i'm staying neutral
here i'm not defending him but i'm also
saying i kind of get why you know and
i'm sure he didn't just go into
photoshop and design these himself he's
probably feeling secure with um you know
how these are designed and i'm sure it
went by his lawyers
all right so i was watching a youtube
shorts video from a channel called
richard the youtube strategist he was
talking about how much mr beast made
from the squid game video and it caught
my eye when i saw his estimate based on
the the number of t-shirts mr beast
moved from this video okay by the way mr
beast's tweet that said it cost 2
million dollars for the video well when
all was said and done he spent 3.5
million dollars on the video which also
could have been a result of the
merchandise drop if truly all the money
did go to the video well
then 3.5 million would mean he probably
made a lot of money from uh from the
merchandise now that i mean i don't have
the actual like exact statistics in
front of me but if it's true well that
could explain and like i said i think he
made more from the merchandise than um
than what richard the youtube strategist
here actually estimated but let me show
you the numbers so how much did he make
from this t-shirt drop by the way real
quick just want to plug it i know i'm
breaking the order of the slides but
when he did the actual squid game video
that has 250 million views he didn't
plug the merchandise in this video at
least not to my knowledge i just
rewatched it i didn't see it so i think
he may have just been plugging the squid
game merch leading up to the video okay
now how much did he make
in merchandise sales from the video well
uh this is also borrowed from the
richard the youtube strategist's um
estimates by the way so he went he did
some digging he said that mr beast's
merchandise website had 1.5 million
visits and from 1.5 million visits he's
giving about a 10 conversion rate which
i think i can actually get behind i mean
if any of us watching run our own
e-commerce websites we know that our
conversion rates are probably never
going to be that high but when it comes
to like i said like one of the most
popular figures on youtube on planet
earth like mr beast and you know you're
clicking a link and going to a website
that does one thing it sells mr beast
merchandise
you're gonna see a much higher
conversion rate than normal okay it's
like going to amazon amazon's conversion
rates are extremely high because what do
you do on amazon you go shopping okay
like if we have our own e-commerce
website not a recognized brand and we're
kind of trying to convert cold traffic
we're going to see a much lower
conversion rate than 10 okay but
1.5 million visits uh and he's saying
that let's just assume 10 of those
people converted so that's 150 000
in sales now the shirts were priced at
50 a shirt which is an incredibly high
price point but again mr beast you got
the beast effect you got the fact that
the money's going into the video um so i
mean i think people are willing to pay
it
now here's another tweet from mr beast
he says i'm inviting 100 random people
that buy this shirt or hoodie
to compete in his recreation of squid
game all right and he gave a 48-hour
timeline okay so he's putting also that
sense of urgency like hey 48 hours get
your shirt get your hoodie or else
you're not going to be eligible to be in
the video by the way the winner of the
video got 456 000
as their prize so a lot of the 3.5
million was actually just cash prizes to
the participants
alright so shopmisterbeast.com is his
domain and uh yeah that would definitely
if i saw that tweet in time i would
definitely say hey worth it and i would
go buy myself a t-shirt
so if we do the math here 150 000 or
sorry 150 000 sales 50 a sale comes to
7.5 million dollars in revenue and in
this video they estimated 750 000 in
profit assuming a 10
profit margin
here's the thing
we know that if we go to printful you
know probably i don't know this for sure
but i'm
guesstimating it's probably the biggest
print-on-demand production partner out
there all right printful has a gildan 64
000 t-shirt that you can have fulfilled
at a base cost of 9.95 now if you're mr
beast and you're using printful for
fulfillment you're going to get that 20
volume discount applied and uh you're
going to get whatever you know what is
that about two dollars off okay so it's
gonna bring it down to like 7.95 or
eight dollars roughly
uh printful also has the bella canvas
3001 extremely popular so they could
fulfill on that and that's got a 12.95
base cost of course again volume
discounts can come into effect if you're
mr beast you would expect to save that
twenty percent as well
so let's just go ahead and assume he
paid ten dollars a shirt
and five dollars in shipping per shirt
so
every order at fifty dollars comes
through subtract fifteen dollars you got
35 profit per order
that could net you
5.25 million dollars
in profit okay now i'm
i have no way of knowing what his
numbers actually were unless i get a
hand of his get a hold of his books or
his accountant
which i'm never going to get right so
i'm just saying in theory if you can
justify such a high price point
hey i mean to me saying a 10 profit
margin when you're charging 50 bucks
just seems a little low i'm guessing he
came in at you know
i mean if he he actually spent all the
profit on that video and he said he
spent 3.5 million well then who knows
how much he actually made off the merch
but it's probably definitely
significantly more than 750 thousand
dollars let's just go ahead and say it's
probably like at least two million i
feel like that is a nice safe estimate
but if we were fulfilling these
ourselves using printful and not even
getting a volume discount right we just
used 9.95
uh and then five dollar shipping which
printful would charge normally four
dollars shipping right so in theory it
could even be you know higher than 5.25
million i was trying to be conservative
guys but i just thought it was fun kind
of looking at you know
one of the you know all-time greats uh
you know at the apex of his game mr
beast on youtube uh so
so beloved by his audience
doing a merch drop and attaching such a
strong incentive to that merch drop by
saying hey if you buy this you'll be
eligible to show up in the video like
that's pretty epic man this is one of
the best print on demand shirt launches
that i've ever seen and uh he's he know
he's a marketing genius i even bought
his chocolate bars
a couple months back in search of the
golden ticket because if you got a
golden ticket you could be in his uh new
video which hasn't come out yet about
the willy wonka chocolate factory
replica that he's building so anyways uh
shout out to mr beast
just epic man epic marketing there and
uh guys while i can't show you how to
become a viral sensation on youtube i
can show you how to launch your own
print-on-demand business and make money
online selling t-shirts hoodies etc now
if you've got a huge following on social
media or youtube and you want to attempt
the next 5 million plus profit t-shirt
launch be my guest i'll show you
everything you need to know as far as
setting up the backbone the
infrastructure to handle um you know 150
000 orders theoretically if you're able
to get to those numbers that would be
absolutely incredible but you can find
out more using the link in the
description thank you guys for watching
please like and subscribe and i'll see
you tomorrow with a new video