today i'm going to show you how i create a logo so basically i've recorded everything from start
to finish i'm going to go through it with you step by step so if you also want to start doing
logo designs or you want to create your own logo then hopefully this will help if you do enjoy
these kind of videos don't forget to subscribe to my channel and i'll also leave a playlist of other
videos on screen and in the description so you can check those out too but without further ado let's
get going so first things first i needed a logo to design so i asked my followers on instagram
and a couple of you guys sent them over and i had a reply from the wonderful jade so jade says
i have recently set up a new business called pick your mix with pick and mix sweets i was wondering
if you'd like to design a logo for this so she sent me the existing logo which i will put here
and she said i have ideas around having a sweet scoop the ones you see when you go into the shop
to do a pick and mix and also having sweets in the scoop and the name of the business pick your mix
in the scoop too and i really like this idea it kind of had me thinking as soon as she sent it
to me so first things first is i went over to my ipad and i go into pinterest now if you've watched
a few more videos you'll know i love pinterest and basically i use pinterest to gather inspiration
look at similar logos you'll see from what i'm sort of scrolling through i was trying to find
colorful vibes something kind of modern but fun something that would appeal to both children and
adults you know because we all love sweets so that was the sort of vibe i was going for i kind
of went through pinned a few and then what i do generally is save a couple of those to my ipad and
then head over into procreate so over in procreate i actually like to put the pinterest images on the
side so i sort of like drag up from the bottom of the screen and make sure i've got like a bit of a
split screen going on i do have the ipad pro i use procreate and i also have an apple pencil
but you can use a sheet of paper it's completely up to you just use the tools that you have at hand
then once i've sort of started to sketch ideas you can see that i'm
trying to refine things so i will kind of sketch out some bubble text i wanted something quite
fun i didn't want anything too rigid and like straight cut so you'll see i played around with
some circles i want to add some sweets in there and i'm thinking maybe like oranges and pinks and
yeah this is just my time to sketch out some ideas and sort of kind of dump everything that's in my
brain onto a piece of paper or a digital piece of paper in this case so then what i do is i airdrop
that image over to my macbook again you don't need a macbook anything that works to design things a
laptop a computer you're sorted so i drop it over to my laptop and i open it in adobe illustrator
so once i've opened adobe illustrator first of all i like to pick my fonts so i usually write out the
business name in a few different fonts that i like the look of and through the process of elimination
i get rid of the ones i don't like so then once i did that i like to outline the fonts i'm not going
to go into this because i have like a whole adobe illustrator online course that's always linked in
the description uh but basically i'm outlining the outlining the text and then adjusting it to
make it my own and not just like a standard text then i found this scoop and i'm just adjusting the
vectors on that and i decided to add some sweets so i downloaded these sweets from envato and i'm
just trying to arrange them this took a lot of back and forth i couldn't work out what colors
i liked i was trying to add a white stroke it was very experimental and i feel like that's
super important with logo design because you don't know what it's going to look like until you try
and that's the beauty of like digital design if you mess up you can just undo it or delete
it and start again this is why i don't paint on actual canvases because you can't delete things
so yeah i'm just changing the colors i feel like these colors looks a little bit like a twix bar
um so i sort of mixed things up changed it to pink and this is where i'd probably ask my client for
some color options or i'd go back and forth and send over a few different like variations but you
can kind of see i've decided to change the layout of the text i actually wanted to try and do this
like little ribbon effect in the background maybe it was kind of giving me like train
ticket vibes i wanted to chop out these corners you'll see that i'm using the pathfinder tool
to chop them out i had it in orange and then i think eventually i changed it to blue you can see
my indecisive way of picking colors um hasn't changed if you've watched a lot of my videos
but yeah so you can see how i changed it and i ended up leaving it for a few days and actually
going back to it and just sticking to my original idea so here i am placing the sweets in the scoop
i'm going with the client's idea of like having the scoop and having the name coming out of it it
was quite hard to place the scoop because of the handle so i kind of shortened the handle a little
bit played around with the placements of the sweets and i guess went from there i think around
about now i've got a pretty good idea of what i like i generally like to design logos and then
leave them for a couple of days and then come back to it i always remember my lecturer at uni used to
tell us to like sleep on it and look at things with fresh pair of eyes in the morning because
generally as a designer you spend that long staring at something it doesn't really look like
what you want it to look like anymore so i slept on it for a few days and then i went back
and just made some tweaks so i decided to change the circle in the background to like
natural like sweet shape i added some color to it i added a stroke to it and then it's time to
play with color now color weirdly is the thing i'm always the most indecisive about this is the
moment i'd most likely send my design back to the client and get them to see what they think
send a few variations maybe like you can see that i've gone with like a few different outlines and
i can change the layout then i'd get my client to check it tell me which one they prefer and maybe
let me know some colors they like the look of so as you can see i'm literally just playing around
with the recolor artwork tool and just having a go like i said i'm super indecisive with colors
so i was picking up colors from images on pinterest and just changing the outlines to black
you know mixing things up but like i said send it to your client get their opinion on it or if it's
a logo for yourself ask your pals see what they think too all right so i think i've settled on
some colors that i like i prefer the one with like the yellowy orange background i feel like it just
looks nice with the pink text and again i've like juggled things around as per because i can never
make up my mind and now we are going to create a quick little mock-up so i actually downloaded the
mock-up from envato elements i talk about them a lot they're always linked in the description and
i created this little mock up here which is just an idea of what the logo would look like maybe as
a sticker on a bag of pick and mix sweets and i do think it actually looks really cool so like i said i'd
send this design to jade i'd send her the mock-up i'd maybe send her a mock-up of some stickers
so she can kind of see her logo in action that's something i've learned along the way it's really
important and really valuable in the long run to spend that little bit of extra time doing
a mock-up so that your client can visualize how their logo would look in like situ so for example
if you're designing a logo for a shop maybe put the logo onto like a shop window and then they
can visualize it you know so yeah that is how i design a logo let me know if you'd like me to do
more like this if you don't follow me on instagram follow me over there because i'm always asking for
new logos to redesign and i like to get you guys involved like i said don't forget to subscribe to
this channel and yeah hope you've enjoyed it and i'll see you next week for another video bye