Quick little news update today. if you guys saw my last video on Norton motorcycles you kind of
know the scoop up until now, but I'll give you the kind of looking ahead for this feels going to talk
about. Basically Norton motorcycle company was bought by a TVS motors they are the third largest
motorcycle manufacturer in India. These guys sell millions of motorcycles every single year
whereas Norton is selling hundreds, so what does this all mean, how is gonna look moving forward,
what do the numbers look like? We're gonna get right into that in this video. If you're one of
the 14,000 people who saw my last video on Norton first of all thank you guys so much that was truly
cool to see how many people were checking out and leaving comments. In that video I talked
about con men, I talked about convictions, little old ladies getting all their retirement pensions
swindled unfortunately, average motorcyclists who were put in deposits or even paying in full for
motorcycles that were never being produced. Bikes that were going in for warranty work that were
being torn apart for pieces. It was absolutely crazy the stuff that was happening with Norton.
If you haven't seen that video I will link to it up in the card up here you guys should check that
out, but if you did check that out here's what happened since then. According to a UK government
report 331 different parties expressed interest, they said "I want to buy the Norton motorcycle
company!" of those 331 only 169 actually completed the necessary non-disclosure agreements,
and of those 169 who saw all the information and everything, only 29 companies or people or
whatever actually made offers to purchase Norton. And that had Norton in a very kind of grey zone
for a while because if there was not an offer that was accepted, Norton would have ceased to
exist after over a hundred years of production, the company would've been dissolved and all the
assets would've been liquidated for whatever we can get them for. So obviously if you've read the
title and you've been listening you know that's not what happened. An Indian company TVS Motors
has purchased Norton let's talk about what we don't know and what we do know. So the things
we don't know is, what's happening with all of the people who had previously paid for Norton's
and never got them? or put down deposits and never got them? where are these people's heads at? are
you guys excited about this? are you guys kind of like you really not impressed right now? how are
you feeling? let me know. and considering that we know from my last video that Stuart Garner
has sold plans and patents and stuff that Norton had to Chinese investors how are future Nortons
going to look relative to the onces produced in the last couple years and what's gonna happen
with all that. Lastly after being tossed through the mud by Stewart Garner the owner of Norton for
last few years is there even any interest still left in the Norton brand? Do people still care
for it and love it the way they did just a few years ago? So that's the stuff we don't know,
but now we're gonna talk about things that we do know about Norton and about TVS. So one thing that
I found particularly kind of unfortunate is TVS is really only purchasing Norton's assets
not Norton's liabilities. What I mean by that is if Norton owes you money, if Norton owes
you a motorcycle, TVS isn't buying that part of Norton's business, they're only buying the good
stuff, they're not buying the bad stuff, so if you've paid in full for a Norton this is in no
way guarantees you're gonna get your motorcycle unfortunately, which which really sucks for a
lot of people out there also if you're somebody who lost your pension to Norton this doesn't
necessarily guarantee really any good news for you either unfortunately, as of right now I mean, by
the time you watch this video maybe all of my news is outdated. In the description box down below I
will link to my article which I'll be keeping up-to-date as new news comes in just a little
update section at the bottom. I just want you guys to know that I'm sure you guys know this already,
this is not the first time the Norton is going to overseas, at one point it was Canadian owned
and then it was American owned, so Norton has been traveling around the last couple decades,
for better for worse, but I did find one thing from TVS motors Joint Managing Director said
"Norton is an iconic celebrated brand from all across the world this presents us with an immense
opportunity to scale globally. This transaction is aligned with our efforts to cater
motorcycles to discerning motorcycle customers." I like that he specifically called it discerning
because I do think that means they're gonna keep positioning Norton as a premium product,
and then the rest was a lot of blah blah blah we're gonna give Norton our full support, no
specifics, no promises, no dollar amounts, really in terms of what they're gonna be investing here,
no plans for the future, nothing really being shared, it's a lot of boring corporate speak
that says a lot of words but doesn't actually explain anything or promise anything specific.
So I do have some specific numbers for me to share with you guys first thing I want you to know is
TVS motor company has an annual revenue of 2.8 billion dollars u.s. they're capable of selling
and producing 3 million to 4 million motorcycles every single year these guys are huge they're the
second largest exporter in all of India they sell vehicles to over 60 different countries all around
the world so obviously TVS knows a lot of things that Norton didn't. They know how to produce huge
volumes of motorcycles and they know how to sell them all over the world. Of course there are a few
things that Norton knows that TVS didn't. They know how to produce a premium brand, they know
how to really market that premium element and they know how to leverage their history. But maybe the
biggest difference is that TVS has a ton of money that they can put towards Norton. They can invest
into Norton to make it super successful or they can keep it just a side project and that might be
tempting for them because when you think about it TVS is selling millions of units Norton was
selling hundreds of units. Now personally I'm over here in Canada I'm a little bit removed
from the average British motorcycle fan or Norton motorcycle fan so here's what I want to hear from
you guys whether you're a fan of these bikes or you're not let me know in the comment section I
have a bunch of questions: do you think that TDS buying Norton is a good thing is it a good thing
for motorcycling for British motorcycling for Norton fans or is it's a bad thing? if you're
one of those people who you know someone or maybe yourself was ripped off or caught up in this whole
Norton mess is this something that you are looking at with excitement or are you just so over it that
it means nothing to you? Let me know comments what you guys think affect this video please
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