When we say "digital,"
we only come to mind for hours,
and nowadays,
we live everything in the digital world.
The reach of advertising and
marketing to the consumer
through digital media is the
basis of digital marketing.
Technology and the internet
have brought with it a digitalized
way of life in the last ten years.
Today, when shopping develops in
parallel with life and the way we
communicate with the way we live,
we also use digital marketing together
with interactive marketing,
online marketing,
and e-commerce names.
That is why it is crucial
to learn digital marketing
if you are going to do marketing.
Let's learn what it is.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
In this video,
I'm gonna talk about
what Digital Marketing is.
Digital marketing is the
component of marketing
that utilizes internet and online
based digital technologies such as
desktop computers, mobile phones
and other digital media and platforms
to promote products and services.
But, it is worth noting that this can
cause a serious confusion of concepts
because it is a "persuasion" art
that includes math and creative
approaches within the concept
we call marketing.
It's wrong in theory but practically true
to classes like digital marketing,
social media marketing,
search engine marketing.
Because we need a variety of names
or titles to characterize the action.
When we say social media marketing
or social media marketing communication,
everyone can understand
what we mean more easily.
That's because we're expressing
certain processes by names.
So, what is digital marketing,
and how do we understand
digital marketing?
In theory, we can divide
digital marketing into
two main titles:
Inbound
and Outbound Marketing
We call inbound marketing
all of the work you spend on labor
and require time and patience
rather than a high budget.
For example, social media communication,
community building, SEO,
such as studies that require patience,
time, and continuity, is inbound marketing.
It will bring results in the long term.
We roughly call outbound marketing
"Outgoing Marketing."
Here, rather than time and labor,
the budget is spent, and sometimes
instant returns are achieved
in the shorter term.
Social media ads are the
best examples we can give
for Google advertising,
programmatic advertising outbound marketing.
Well.
Let's look at the Steps of Digital Marketing.
The first step is
Acquiring.
All activities you do
to attract customers to your website
or e-commerce site.
Search engine optimization (SEO),
e-mail marketing,
affiliate marketing,
viral marketing,
and content marketing online PR
are the main topics.
The second step is
Converting.
After you manage to bring the user to your site,
they are all activities that help your goals.
Sales are not your only target.
The reading of users' blog posts,
the likes they make,
and the proportion of shares
cover many activities,
such as their time on the site
are also important.
Many topics such as availability
and accessibility studies,
content management,
personalization,
identifying customer segments,
and increasing payment systems
are what you do in this step.
The third step is
Measuring and Optimizing.
Measurement activities that allow you
to understand what you're doing right
or what's wrong so far.
It covers many topics,
such as competing for analytics,
site performance analysis,
evaluating online surveys.
And the final step is
Retaining and Growing.
Your work to make your
winning customers permanent.
Topics such as customer service
and e-mail marketing
are the main ones.
Alright, that's it for
Digital Marketing today.
If you liked this video
or learned anything,
please leave a comment
and hit the subscribe button.
If you need more information
about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.