- [Josh] Hello?
- Hello, this is Gary Vaynerchuk.
- [Josh] Oh my God, I'm so happy to talk to you.
Oh my God.
Yo, I started my marketing--
- Hold on, hold on, hold on, hold on,
hold on, hold on.
Romance a girl a little bit here.
What's your name?
("Legendary" by Welshly Arms)
What if I told you this
was the last Monday morning of your life?
- Hey guys, it's me, Gary.
Actually perfect.
These guys, this one and this one just came in here and said
hey, this episode is so iconic
you should chop it up into three episodes.
So this is not something I want to do.
I'm blaming these two characters right here.
And so we're gonna do this three part episode.
Did you have the audio? Am I mic'd?
Oh, is that what it is? Good.
Alright, we'll see what you think.
("Hands" by Daywlk)
- [Gary] I've been driving in circles just so I don't have to
get out of the car.
Absolutely intrigued by this GaryVee guy.
Hey Dana, it's GaryVee.
Thank you so much for the love.
Hope you have the best holiday ever.
- [DRock] What did the last girl say on the radio show?
We couldn't hear it on my...
- The last call in from Joe was, I was driving and Gary was
making me super uncomfortable
because he was saying stop complaining
but I love complaining and I live my life
complaining and it just hit me.
It was amazing.
Just amazing.
She was like, he's right and crap.
(DRock laughs) It's easy to complain.
Complaining is the easy way out.
Negativity is the easy way out.
That's why people don't realize what I'm doing is so hard 'cause
I do it so effortlessly.
'Cause it comes naturally to me.
It's not 'cause I'm so cool.
'Cause I got lucky from a hardwiring standpoint and then
I was self-aware about the luck and then I put in the work to
make myself the best version of it.
- [DRock] Maintain it. - What?
- [DRock] Maintaining it, right? - 100%.
You're lucky if you're gorgeous but if you eat like crap and
don't take care of yourself and do drugs and drink alcohol
you'll not look gorgeous.
You're lucky if you're 6'11"
and can sprint like a gazelle
but if you don't work on your craft then you don't work on
your outside jumper, if you don't work on your intensity and
your endurance you won't be an NBA player.
So, yes, I got lucky that I can win the game of life and
entrepreneurship but I've put in the work for the last 25 years
minimumly and maybe even longer
to be the best version of myself at this thing.
Sissy,-- - [Elizabeth] Bro, (inaudible).
- I get it.
I mean it's so fun for you to like because it's actually
something you listen to, right?
(laughs)
("Arizona" by Common Souls)
There was a point there
where I was like, "Listen to the GaryVee show.
"Oh, I'm sorry, (inaudible)."
Yep.
Everybody knows. Everybody knows.
You got it.
That's exactly, of course, that's the whole point.
Yep, you do.
'Cause it's a brand, right?
And so, yes, I think about brand where I think most digital
marketers think about sales.
Well, I came up with something very smart a year ago.
We started something called DailyVee which is my
daily vlog on YouTube.
When you heard me earlier yelling,
"DRock," that's my whole film world, David Rock.
DRock, he's actually sitting, we're in an airport right now,
I'm looking at him. He's filming me right now.
So, I'm documenting, I'm not creating and then from that
content if I say something clever in this interview it may
make the DailyVee and then my team will email me and say,
"Hey, you said this quote.
"Do you want to make that a quote card?
"A quote image on Instagram?"
I'll say yes, then they'll send me a bunch of pictures and
I'll approve 50 at a time and now all of a sudden I have three
Instagram posts every day
because it's my image over a quote here.
And then they'll listen to this whole episode and maybe it
becomes a blog post and my writers will ask me a couple
more questions and they'll
take all my words and create an article.
And we'll take one clip of this for 31 seconds and it'll become
a mini-video for Facebook and YouTube.
So what I've done is I'm spending all of my time and none
of my time on my brand.
Yep.
So when I was a young kid I made a lot of money selling baseball
cards and comic books and toys and then I started working for
my dad's business and I was making, you know,
when I was 22 to 28 I was making
$35-$55,000 a year but I had no expenses.
I didn't go on vacations.
I didn't buy fancy things.
So I saved my money, I save my money,
I save my money then when, you know,
I had hundreds of thousands of dollars.
I didn't have millions.
I had hundreds of thousands of dollars 'cause I didn't spend
anything and then I started making $100,000 a year and
$150,000 a year and by the time I was 33,
34 when I had that opportunity I'd still not bought a home.
I was still in an apartment.
I was 33 years old and I was renting and because I was saving
cash to go on the offense and
I knew something would happen one day and it did.
And so when I had a chance to invest in those companies,
I put hundreds of thousands of dollars,
not millions but those hundreds made millions,
made tens of millions and so that's it.
Nothing crazy, nothing.
I didn't have any crazy, crazy advantage.
There's a lot of people that
make $55,000 a year when they're 23.
The problem is they go to Coachella and they want to
buy a watch and they want to buy a BMW and I didn't.
So I ate shit for 13 years
and then I had a moment and I struck.
And that moment changed my financial outcome.
Little bit of a curveball this morning.
Was going from Newark to Chattanooga for our Chattanooga
holiday party but that was canceled so now I'm flying to
Atlanta connecting and
then driving for two hours to Chattanooga.
Sucks just 'cause I'm missing out on three or four meetings
that I had to have in Chattanooga.
Super inefficient but curveballs happen.
That's how we do it.
So that's what's going on. All good.
Had a good conversation with my sister today.
Was good stuff.
Super proud of my brother last night.
My brother, AJ, was honored as man of the year at the
Crohn's and Colitis Foundation.
I'm very proud of him and I love him very much and
I'm proud that he's come out and talked about his disease and
bringing awareness to it and
hopefully find a cure for a very tough disease.
Obviously for some of you, you guys know that was the main
reason he left, not main, that's the reason he left VaynerMedia
and so was an emotional family day.
It's great, I love him very much.
Now it's off to Atlanta.
I'm in Newark Airport just about to board a flight originally to
Chattanooga, canceled.
Now I have to go to Atlanta
and then drive for two hours so that's that.
And so that's what's going on.
Would love to answer some of your questions,
would love to bring you some value.
- [DRock] Do you want to call people?
- I don't want to call people.
I'm more into this live right now.
You want to do the call show?
Okay, I'll call one person.
What up, Italy? - [Josh] Hello?
- Hello, this is Gary Vaynerchuk.
- [Josh] Oh my God, I'm so happy to talk to you.
Oh my God.
Yo, I started my marketing--
- Hold on, hold on, hold on, hold on,
hold on, hold on.
Romance a girl a little bit here.
What's your name? - [Josh] Josh Smith.
- Josh, how are you? - [Josh] Great, man.
- Understand, Instagram and Snapchat and Twitter,
these places, the best ad product is Facebook.
And then Google Adwords.
And so, for a conversion based thing but Facebook can convert
and build the brand but Instagram content is fire and if
you know how to use hashtags.
Oh actually, you know what? I have a concept.
I'm actually going to go off of Instagram live right now and go
on the new Facebook, Twitter live. Watch this.
I'm gonna give the most tangible great piece of advice,
this is for you, brother, and for everybody who's watching.
I'm gonna hang up now on Instagram,
I'm going over to Twitter, I'm doing a Twitter live and
I'm gonna go look at the trending topics on Twitter and
I'm gonna pick one that's trending and I'm gonna go live
which will then make that tweet show up first and I'm gonna
build awareness to audiences that don't know who I am.
Alright, I'll see you guys on Twitter.
Going to Twitter, it's GaryVee there
if you don't follow me there.
If you don't have a Twitter, sign up for it.
Don't be a dick.
This is literally how my brain works.
Again, I keep saying it over and over,
the reason DailyVee is gonna end up being the biggest piece of
content, #AskGaryVee is better, I get it for the people that are
students and that's what you are.
But if you really, really are wired in the way where you
understand DailyVee being better,
it means you're more like me.
Plenty of people are more
successful than me being students.
If you're a student you like #AskGaryVee because
it's buh-buh, buh-buh.
But if you really understand and watch what I do and how I do it
and observe me and watch me and my environment and
that's why we edit so lightly.
You know, you're just trying to put together something proper
but we don't edit because we need you to see I'm in the
middle of something, I think of something,
I don't put it off.
I don't ponder for another day. The end.
Here we go.
Hit search, #ThursdayThoughts, #ItConfusesMeWhen,
#ThursdayThoughts, both are interesting to me.
I'm gonna go with #ThursdayThoughts.
I'm gonna hit that.
Now it's added in there.
I'm gonna hit here, I'm gonna go live.
It's telling me now you can go live.
Okay, got it.
And I assume...
Twitter live Q&A.
Now what we may learn here is that by doing this
I'm getting more awareness from people
that have never heard of me before.
Let's see if that works.
Because again, on Instagram, that's my community.
There's no sharability in there
so there's no discovery mechanism.
Whereas right now, here we go.
People are showing up. Very nice.
Nice and fast, 440, 470, 489, 516.
You seeing this?
543, 589, 609.
Hey guys, hey guys, hey guys, and we're back.
And we're back. And we're back.
And we're back. And we're here. And we're here.
Denver in the house. From Instagram.
Everybody who's Instagram say from Instagram.
Ugh, Tyler.
- [DRock] Call my phone, call my phone.
- [Gary] Yeah, call him.
No, no, no, no, no. - [DRock] Ah.
- It's gonna kill that too, ugh.
I tried to put it on
Do Not Disturb and instead I put, ooh.
That would work, right?
Did that work?
You think if I Do Not Disturb the calls won't come through?
- [DRock] I mean, yeah.
- [Gary] No, no, no. The call.
- [DRock] Yeah, the call won't come through.
- [Gary] That's what happened. I didn't have that on.
That sucked. Alright.
Alright, from Twitter Live.
By the way, let's go on a retweet storm.
This retweeting is, first of all,
so this is the thing that I'm interested in which is if
I don't ask you for money or for courses or all that bullshit but
instead what I'm really asking for is your attention which
I'm so humbled by and then for your word of mouth which then
brings more people in so that they don't go and waste money on
bullshit internet marketing fucking horse shit
mother fuckers then we can really do something massive.
And I'm fascinated by that.
Look at all these retweets.
It's interesting. Some retweeted, some are shared.
I think that's where the Periscope difference is.
Look at this, look at this.
Retweet, retweet, retweet, retweet.
These guys are the best.
Alright, let me catch up on my world a little bit.
I love you guys, I'll be back on shortly.
My flight's delayed. It's been a long day already.
See ya.
I've got a new idea which I like.
Cody Gardener brought it up.
31, he just tweeted
I need a signed book.
I'll send you my signed Joe Namath jersey
if you give me your signed book.
Done, trade completed. (DRock laughs)
I'm now trading my signed books for signed other things.
Things I like are Randy "The Macho Man" Savage
and wrestling in general.
Knicks and Jets and anything really weird and rare and cool.
("Hands" by Daywlk)