- [Narrator] Stevie asks, I want
to start making money online
but I don't know where to start.
- Hmm, let me share a story with you.
Back then, when I was in my early 20s, I was a copywriter.
And I was making good amount of money,
six figure income a year as a copywriter.
And then later on I was doing marketing consultation
and then I transitioned into selling online
and marketing online.
I've been marketing online for now over a decade now.
Now think about it in terms of internet age,
it's like dinosaur, right?
I was marketing online when Yahoo! was popular, okay?
It's like pre-Google, pre-Facebook
and all the things that we have.
I was selling and marketing and posting on bulletin board,
like those online forums.
That's how I got started.
Let me tell you something, most people,
when it comes to making online, they're thinking
about what's the latest gimmick and traffic and all.
And all that's important but the number one skill
that you need to make money online,
and it's not what you think.
When I was selling things on eBay
and I was buying collectibles and Bruce Lee collectibles,
'cause I'm a huge Bruce Lee fan, items from Hong Kong
and I was flipping them on eBay,
I noticed the same item, the same listing,
by changing the different headline
or the listing description,
it would affect how much I would sell,
how much I could charge and how fast it would sell.
Now because I already have my background as a copywriter
before transitioning into marketing online
and selling and making money online,
what I noticed is that skill gets transferred.
It means this, the number one skill that you need to master
in order to make money online is copywriting.
What does that mean?
It means learning how to use words to communicate.
It means persuasion in print.
It means turning words into money, into cash.
I want you to think about it.
Doesn't matter what is that you wanna do.
You wanna sell ecommerce?
You wanna have a Shopify store?
Guess what?
The description, that's copywriting.
You are selling a product.
You are selling a program.
You're selling coaching.
Your landing page, that's copywriting, right?
Your video sales letter, what I'm doing now,
script, no script, copywriting.
I can do copywriting without thinking about it.
Your email, that's copywriting.
Your Facebook ad, that's copywriting.
My YouTube video title, that's copywriting.
My description below the video, that's copywriting.
Everything that you do is all about copy.
It's about communication.
Unless and until you have mastered
that copywriting skill, you'll always struggle
because copywriting gives you a tremendous leverage.
Because the same ad, the same landing page,
same amount of traffic, the same advertising dollar
that you're spending,
you could be spending a dollar and getting, let's say,
a dollar return, you're breaking even.
I could simply change the words.
It could be in the ad, it could be in the headline,
it could be on the checkout page.
I could just change a few words and the difference,
and I've seen it, even in headline,
it could be two to three to five, even 10 times difference
in terms of conversion.
So instead of spending a dollar, getting a dollar back,
you could spend a dollar,
getting two, three, five dollars back.
Wow, with the same product, the same offer.
All you have changed is how you have articulate
and communicate with your audience.
That's the power of copywriting.
If you're serious about making money online
and you want to learn more about copywriting,
I have a special gift for you.
A couple months ago, I conducted a special training
called Copywriting Secrets.
I want to give that to you as a gift
when you become a member of Dan On Demand,
my global community.
Now, what exactly is Dan On Demand?
Dan On Demand is designed to teach you one thing
and one thing only,
and that is the Millionaire Mindset.
And when you become a member today,
not only you have access to Dan On Demand
but you also get a special bonus,
this special training I'm talking about,
Copywriting Secrets,
where I go much more in depth about the idea,
the strategies, some advances strategies of copywriting.
So go ahead, click a link there.
And you can see right there, it is a form of copywriting.
When you click on the page, that's a form of copywriting.
When you see the video, that's also a form of copywriting.
That's how you make money online.