hi I'm Anastasia and in this video I'll show you click by click how you can create static
pins video pins and idea pins in canva canva is a free graphic design tool that works right inside
your browser it's an easy drag and drop editor that helps you create great pins for Pinterest
even if you are not a graphic designer you can use templates you can start your PIN design from
scratch and I'll show you both methods today in addition to this even on the free canva account
you will have access to a large collection of stock photos and videos which you can use in
your pins so if you don't have your own images or videos you can use stock ones and these are
all in one tool you don't need to download them from a third-party site and then upload
them here in canva just do a quick search inside canva and we will find plenty of options you can
start a forever free account using my link anastasiablog.com canva now the first thing
I want to show you is how to create static image pins using canva template it's that's the easiest
way you can go about especially if you don't have any graphic design experience so what you need
to do when you open canva you can start typing Pinterest and it will pop up here this option of
Pinterest pins and actually it shows you suggested templates 10 798 right now it shows it gives you a
preview of some of them we can click see all and you'll see lots of templates and now your task is
here to actually filter through these results and pick the templates that first work the best for
your Niche for your maybe brand colors if you have some and second you need to keep in mind
that not all these templates are done specifically for the you know for the best user experience or
for the best click-throughs from your pins so you need to still do some picking and testing
some of these templates but the things that you really need to pay attention to is how
how large the phones are you need to pick the templates that have bold and very big text
uh you need to also pay attention to the color scheme you don't want pins that are too dark well
maybe for some topics like this Halloween pin it makes sense to have darker scheme but usually this
the pins that have lighter background and bright colors on the pin the wind on Pinterest they get
more saves and clicks though that's another thing you need to pay attention to you don't want beans
that are dark or like on this pin it's not only dark but it also has the light font means that
the the letters are very thin so it's hard to read them even the big ones they are still very
thin so on the mobile device it can be hard to read them not even to mention the smaller ones
they will be even harder to to read them imagine this on a mobile device all the time when you're
editing anything in canvas so um your task will be here when you look at this pin designs is to
filter through results and don't use every and any template available to you but choose from them and
also another thing that you you might want to pay attention to is that some of these templates they
will put the text overlay in the bottom part of the pin you want to avoid those templates as
well so things like this one for example you see here you have the image in the top part and the
text at the bottom we want to avoid this because when users are scrolling through Pinterest they
go they look at the images from the top part and then they scroll and look down so the most
important part something that attracts the user's attention and that explains why they need to
um to pay attention to this pin is in the top part of the pin and we want the text overlay
to be there so again with that many templates I don't know if you really need to create any pins
from scratch but if you like this idea of creating some pin templates that are designed specifically
for your brand or you want to generate something original from scratch then on the next step I'll
show you how you can do it from scratch on canva I will start by clicking on the create a design
button on the top right corner of the page click on custom size here and type 1000 pixels in width
by 1500 pixels height click create design and the first thing we will do is create a nice background
image for our pin design I will click on photos and then in this search box I will type blogger
okay this one looks nice I'll click on it to add it to my canvas let's rotate
the image first by simply dragging this icon on the bottom of the image
great it's rotated 90 degrees now we need to fill the whole canvas space with the image
and to do that just drag one of these handles on the corners we need a background for our
text to be legible or else it gets lost with the image and we cannot pass a clear message
I will click on elements on the left side and on the lines and shapes click see all
click on the first square shape now instead of dragging the shape from the corners we can use
this horizontal and vertical handles to drag and resize the image but if I just drag one you can
see it's not symmetrical to fix this just hold Alt key on your keyboard and together with your mouse
left click drag again the shape the shape and now it's symmetrical I'll do the same vertically
I like the size of the shape but I want to move it up you can just click and drag from
the middle of the shape and when you do so you will see these lines showing up these are
guidelines to help you Center the shape now that the shape is in its place let's change the color
on the top bar you will see an icon with a shape color just click on it and select the white color
nice it's looking really pretty isn't it now we need some text for our design again on the left
bar we can see an icon that says text let's click on it you can see they already have hundreds of
options to choose from but we will create our own style so let's simply click add heading
double click the text shape to be able to edit the text now let's type how to promote this will
be our first sentence on the top bar you will select a different font for this I'm going to
use one that's called Cooper Hewitt I'll make it all caps by clicking on this icon with a
double A and make the size 48. we can leave it black as for the color move it up a little bit
by dragging the shape or if you prefer you can also use the arrow keys on the keyboard
never make the text close to the edges of the shape always leave some space for your design
to breathe to create our next text we can simply click on any text shape we have on the design
then it will pop up these icons we will click on the first one and it will duplicate the text now
we need to create new settings for it change the text to affiliate links and make it red
let's make the size around 96 but you see the text now goes out of the frame we can fix this
easily by dragging those icons on the sides while holding alt but now the text has too much vertical
space between the words we can click on this icon on the top bar with the two arrows and
then on the line spacing property we can drag to the left until we have the desired result
now duplicate the text again and change the text to on Pinterest let's adjust the handles in the
end to fix the shape space and resize it to 64. it's looking great we need another small call
to action in our case it will be the word for free so let's duplicate the text move it down
and write for free keeping it with the same text font and color doesn't stand out so much right
let's change that for the font I will choose the leaks button make it 15 size and in black color
still not much for for the standout we can click on the effects located on the top bar and then
click on background this yellow color looks great but I will reduce the roundness of the
shape by dragging the slider to the left now it's perfect see how we can read it well now
this is important when you have a page full of image pins you want yours to stand out
and catch the viewer's attention I'll just duplicate one more time the top text and
write two more sentences for everyone who wants to know a bit more before clicking
I'll remove the upper case on these ones
and change the font to a Remo make it bold justify on the left and use the size of 36.
the last thing we need to add is our signature we can duplicate this for free text move it down
and just type our signature in my case I'll use anastasiablogger.com I'll change the text
to a remote make it Bold and the size will be used 18. and that's it for our first pin
let's make a second version of the pin really quickly on the top of the canvas you will see the
cycle duplicate the page just click on it and now let's start by changing the background image head
over to photos and just drag and drop into the background the new image to automatically replace
it now select the shape and let's add a border so it's a little bit different than the first one
just click on these lines icons on the top bar make the water weight 6 and select the first line
I'm also replacing the text to a new one
on the last text I will adjust the background shape size and change the background color
from yellow to Blue let's duplicate this page one more time to create the third pin on this
one we will make more noticeable changes first let's change the background image
I remove the border from the shape and make it different and change its size
for the text I will change its content and make the first one with the script font
I'll select the word Pinterest and make it bold and red
then on the second text I'll make the background shape red and the text White
and this is how quickly you can create three versions of the PIN
now let's talk about designing video pins in canva I can show you actually two different methods one
is to create very quick videos using the image pins that you already made in canva so let's say
we took this template for example and what you need to do here to create out of this image if
you want to make it a video what you can do is use this anime option and as soon as you
add any kind of Animation to your PIN it becomes a video of about 5 Seconds long so once you edit
this animation let's say I selected say this one then when I clicked share you just need to select
instead of add so it will by default it will offer MP4 option which is for the video which you can
upload to Pinterest but originally I just want to remind you originally it was an image so it
was supposed to be Japan or PNG file but now that we added animation you can download it as a video
and upload it to Pinterest as a video pin alright so that was one way like the lazy way because you
are reusing repurposing the images you'd just created um and those templates that we had for
images another way would be to create a mobile video using actually the format of mobile video so
you just need to go back to canva for a dashboard and start typing mobile video and it will populate
with this mobile video of this size 1080 pixels by 1920 pixels and you will get lots of templates
like this which you can also edit and you can also actually take some of these templates and upload
here your own videos if you want so out of the template you'll just use basically the animation
that they have and the types of the styles of the text but you obviously need to change the
text to your own text but that's uh that's it so basically if you click customize the stem template
you will get this template with multiple clips of in this case we just get three Clips each one
of them is about five seconds long so I would say that for Pinterest video it's enough to
keep just one clip of five seconds or maybe just maximum two clips of um so it will make your video
just 10 seconds you don't want to make videos on Pinterest too long because that's not one of the
um you know in engagement scores that Pinterest algorithm qualifies your pins to rank for like
I'd say maybe on YouTube the more time users are re-watching your shorts the batter will be
Distribution on those videos on Pinterest doesn't work that way so it doesn't matter if your videos
are a little bit longer or shorter what's what's the watch time your goal here with video pins is
just to get people to click from them to your website because because they're linked to your
website directly so you want to make them short and now let's talk about ideapins you can also
basically create vitamin canva but how let me just remind you how ideapins look on Pinterest when we
click create ideapin you will see that you can upload here either videos or images and what I
recommend you to do is first upload a short video something that we already created in canva a short
video of about five or six seconds and then as the second one you will upload an image a pin that you
created also in canva you cannot technically create a whole idea pin in canva and then just
upload it as a whole thing together to Pinterest you will still need to upload it slide by slide so
every slide is a different piece of content and so that's what you're gonna do you will create them
in canva the videos and the images for your idea pins and basically upload them here as separate
files okay and now that you know how to design Europeans in canva what I want you to do is click
on that video up there and learn what works in Pinterest algorithm right now I'll see you there