yes, actually it was our first time to see kind of life scale windows
we really enjoyed seeing this group work because you know when you do group work
different people have different thinking we can help each other when we have some
problem we can discuss together have different ideas can combine different
ideas together and can solve problems together
you
I enjoy the whole process the excitement that we feel the passion that we feel in
the beginning when we are when we were brainstorming together when everyone was
sharing their ideas because the excitement that we feel probably coming
from that we know for sure that we're gonna come up with something amazing in
the end and the satisfaction you feel when you actually complete the window in
the end so I would say I really like the whole process and also the freedom to
choose the brand that we want is quite a big thing because if you work with
something what you feel is always way easier and working with something that
you don't really feel like doing
you
we had quite a few reasons for why we chose Lee but one of the main one was to
do with the history not many people really knew about how much Lee did with
Denim how much they created it was always sort of Levi that was well known
but Lee had actually done a lot more so we wanted to sort of bring it out take
it out of its shell and just sort of explore yeah and the brand was kind of
going through like reinvention at the moment whether changing their target
customer they're changing all of their designs and things like that so we
wanted to kind of represent that in their windows and UK they don't have a
lot of big following so Lee was probably getting known by our parents more than
us they have a big American following because they are an American brand so we wanted to
kind of bring it to the UK more they've only got one store here and they don't
have a window for VM in their UK store so we wanted to actually design one that
they could possibly put into a UK store if the brand grows here
we looked at the brand identity and they have a very industrial
aesthetic which is seen throughout their shop layouts and things especially some
of their flagship stores in mainland Europe so we take that influence quite
heavily yeah we made it sort of quite abstract as well just to sort of so it
wasn't as obvious and it made sort of a pattern with the window and the elastics
and everything so yeah we were sort of focusing we focused on one there jean
ranges which will do flexibility and like because they take a contemporary
look on denim and like it's mobility and things
we've been using different kind of material from policy on like car bombs
and this and like pepper and this kind of thing so then we put everything
together mostly with glue and we paint on top and we wanted to give the idea of
sustainability because it's a brand who one of the core values is sustainable
sustainability so we try to use all materials that could be used for that
obviously polystyrene is not recycled materials but because it was a cheap
project we had to use the things that were easier for us but we try for the
rest to cover it with paper or not using plastics you know denim recycled denim
there's creative differences sometimes but when you finally decide on one thing
I think it works out really well time management I guess because you had I
think one month to do this one and a half month so yet like create everything
in that much time and not leave it until the end