what's up everyone welcome back to my
channel now a couple weeks ago Instagram
gifted me with the creator account and I
asked a lot of you whether or not you
wanted me to do a youtube video on it
and a lot of you said yes that's why in
today's video I'm not only going to
teach you how to get the creator account
if you're eligible for it but I'm also
going to dissect my thoughts on whether
or not the creator account is really
worth it
so if you're interested in learning more
about this new profile of Instagram then
keep on watching
now before I break down how exactly you
can get the Creator account and my
thoughts on it what you need to know is
that the Creator account currently is in
beta testing mode meaning not every
single person is eligible to get this
type of account not only this even when
the creator account comes out of the
beta testing mode it's not guaranteed
that everyone will get it it might just
be only exclusive to influencers and
content creators now what the minimum
amount of followers you need or the
minimum amount of engagement you need in
order to get this account it's still
unknown so I cannot answer that question
but for now let me show you how exactly
you can get the Creator account if you
are eligible so something that I want to
tell you guys is that I had no idea I
was eligible for the creator account
Instagram did not notify me I did not
get a push notification saying that my
Creator account was ready what actually
happened is I stumbled upon the Creator
account myself so I'm gonna share my
screen and put it right over here and
show you step by step how I was able to
get the Creator account myself so what
had actually happened and how I switched
to the Creator account was simply by
going to my profiles then going to
settings and then once you go to
settings you're gonna hit account and
then you're gonna see an option to
switch to the Creator account now once
you do that you're gonna see the three
benefits that you get from switching to
the Creator account such as flexible
profile controls simplified messaging
and more growth tools once you hit next
you're going to be able to choose a
category very similar to how you do when
you have a business account then once
you hit next you're gonna have the
option to either hide or show your
contact information and your category in
my case I decided to show it and then
once you hit done it's gonna say that
your Creator account is ready now I've
had this Creator account for two to
three weeks now so I definitely got a
chance to really play with the features
and gather my thoughts on what I think
about this type of profile now the first
thing that really caught my attention
with the Creator account is the ability
to see the amount of people that have
followed and unfollowed you in a given
week so what exactly or how does this
really look like well what you do is you
go to your insights and once you go to
your insights it pretty much looks
exactly the same as your business
account if you have one now the only
really is is when you go to audience
you're able to see your growth for the
week and you're gonna be able to see the
amount of people that have followed you
and unfollowed you now what's really
interesting though is if I actually
click let's say over here or maybe over
here where there's a really peak time
where people started to unfollow me I'm
able to click on steep posts and see the
exact post that I did on that day to
really assess maybe why someone might
have unfollowed me on this day I posted
a lot of stories so maybe that's why a
bunch of people had followed me now
similarly I can also click on this peak
right here where a lot of people did
follow me and I can easily see the posts
that I did that day as well so this is a
really great function if you wanted to
look back in time and really assess how
many people are unfollowing you how many
people are following you so on and so
forth now the only thing is is that you
can't really see who unfollowed you
that's something that a third-party app
can get you but not necessarily the
creator profile on Instagram the second
function that really caught my eye and
that I was genuinely so excited about
was the ability to filter people in your
DMS now the reason why I was so excited
about this feature is because as someone
who gets a lot of GM's a day it's really
important that I'm able to filter out
people so that I don't miss the MS for
my clients my friends or my family now I
was so excited about this function
however Instagram severely disappointed
me and the reason why I say this is
because when you actually look at your
dn function the filtering is totally not
intuitive
everyone is automatically filtered in
your primary which means as the
influencer you have to manually one by
one slot everyone into the general
filter now if it were the other way
around especially for influencers who
get a lot of DMS from people in the
internet it's so much easier to actually
filter out your friends and one by one
put them in the primary account that
would save me a lot of time so that's
why this feature alone was so
disappointing for me and I didn't even
bother to filter anyone because it would
have taken me forever to comb through
hundreds and hundreds of dm's to do so
now the second cool thing that's within
the DM section is in the requests box
because even in the requests box in the
Creator account you're also able to
filter people that way as well within
that you're able to have two different
filters the one is top requests and then
the second one is all requests or
general requests now what the top
request means is that basically people
who DM you that are in the request box
they'll automatically be put into this
folder if they
a huge following account so Instagram
will actually prioritize the people that
have deemed you based on their follower
account that way you can really
prioritize the bigger accounts if you
wanted to now when you go into the
general account that's basically a way
to have all the accounts or everyone
that's ever DM do in one go so it's kind
of like very similar to a business
profile or a personal profile and
nothing has really changed there so the
really interesting thing is at the end
of the day is that top request box but
that's about it
now the third thing that really drew me
into the creator account and built a lot
of hype for it is the new creator studio
dashboard now some of you might have no
idea what this is so in a second let me
just share my screen and show you so
wanting to show you the creator studio
on Instagram that you can access on your
desktop now this is a screenshot of what
the home page looks like
the reason why I'm showing you a
screenshot is because I actually don't
have this anymore because I've already
logged into it and there's no way for me
to actually get back to this page so
this is what it would look like on the
dashboard now some of you might be
wondering how exactly do I get here now
what you actually have to put in your
URL box is WWE business facebook-dot-com
forward-slash creator studio now once
you hit that you're going to be able to
access your Facebook creator studio you
want to log in to your Facebook and then
once you log in you're gonna see it two
little icons up here at the top one for
Facebook and then one for Instagram
you're then going to click Instagram and
the moment you hit Instagram it's going
to direct you to this page where you're
going to have to connect your account
and log in to your Instagram profile now
once you've logged in this is what the
creator studio is going to look like on
your desktop you're going to be able to
see your content library which
encompasses all the content that you've
created the post status of it the date
now you're able to filter it through by
the different types of posts that you've
done such as all content video photo
carousel stories or IG TV you're able to
see the post status and you're also able
to look at the time frame where you
posted it and also use the search
function as well now if you look at your
photos you're able to see more insights
such as the amount of likes that you've
got and also the amount of comments that
you've gone so this is kind of helpful
if you have a social media manager that
manages your posts and you want to kind
of have a bird's-eye view of what's
going on on your profile this is in a
way kind of helpful but it's not really
anything different between what you can
already access on your mobile analytics
now after this there is another tab
called insights and here you're going to
be able to track the activity just from
the last seven day so I actually wasn't
able to see further than seven days or
public previous from seven days but
you're able to see the amount of actions
people have taken on your account in the
span of a week the amount of website
visit profile visits calls directions
emails and text so on and so forth now
just so you know this creator studio is
not just limited to creator profiles
business accounts also have access to
this too so I actually switched my own
account
business profile and I was still able to
access this just so you know you're also
able to see the amount of accounts that
you were able to reach in a given week
and also the amount of impressions that
you have now again this is no different
than the analytics that you would get on
your mobile phone if anything this is a
little bit less intuitive and less
insightful than what you get on your
mobile analytics but this is a good
start for desktop if you want it to have
a little check-in while you're on your
computer now over here you're gonna be
able to click audience you're also going
to be able to see the amount of
followers that you have how that's
increase or decrease in the last week
you're also able to look at the age and
the gender of your followers and no
different than you could on mobile so
that's nothing really special here
you're able to kind of in a way see in a
bird's eye view when your followers are
on Instagram so this is really dandy and
helpful if you do scheduling already on
your desktop so you don't have to go
back and forth and switch to your mobile
phone to check these stats you're also
able to see the day but again like I
said so many times this is no different
than the amount of analytics that you
get on your business profile or on your
analytics in general and then you're
also able to see countries and cities so
this is a really quick rundown of the
creator studio here as you can see you
can add more Instagram accounts to track
if you'd like now I have a feeling that
this is probably something that
Instagram slash Facebook is testing out
and hopefully in the future this is
going to be very similar to the facebook
business manager where you're able to
schedule posts have way more analytics
so I have a feeling that in the future
it's gonna look more like this this also
reminds me a little bit of the YouTube
creator studio so maybe one day
especially with IG TV on the rise that
Instagram will implement this for more
of the video formats and allow us to
optimize our Instagram pages further but
again that's just my theory it's not
fact so yeah alright so as you can see
the creator studio dashboard looks cool
but doesn't really do anything that's
different from what you can do on your
mobile phone now the next thing that I
found super disappointing and was
actually the reason why I switched out
of the creator account and back into
business is the fact that the creator
account is not Instagram API compatible
what this basically means is that unlike
the business accounts that are API
compatible the Creator account actually
is not able to really link with a lot of
third-party apps for example I use my
favorite app called layer to schedule my
content and because I switched to the
Creator account I was no longer able to
do that not only this I wasn't able to
access my
lytx with any third-party apps either so
for now the creator account is basically
useless if you want to use third-party
apps which is a big reason why I did not
like the creator account and I ended up
switching back to the business profile
all right so one more thing that really
makes the creator account a little bit
different than the business account or
the personal account is when you go into
settings you're going to be able to
click on creator and once you go there a
really interesting that I saw was when
you click on branded content you're
actually able to make sure that
britain's require approval before they
post a picture of you with their
products this is really interesting
because it allows the control back in
the creator's hand and if you say that
you don't want a brand to share your
work you can totally make sure that they
are not an approved account and that
they require approval now if you have
brand partners that you really love to
work with and you don't feel like they
need to have approval then you can make
sure that you filter them out and make
sure you tell Instagram that they are an
indeed an approved account so that is
really cool for influencers if you do a
lot of brand deals so in a nutshell guys
if you guys do not have the creator
account I really would not cry over it I
do not think it's anything worth
stressing about if you don't have this
account even for me after two to three
weeks I immediately switched back to the
business account just because I really
was not impressed now that being said
Instagram is making a lot of changes
it's still in the beta phase so
hopefully in the future Instagram will
add more features and make it more
intuitive for influencers and content
creators to really leverage this account
and take it to the next level but for
now I'm definitely going to stick with
my business account that being said with
all the changes that Instagram is making
a lot of you guys wanted me to do a
video about my opinion on Instagram
removing likes and since I'm in Canada
it's already happened for us so that's
why in the next video make sure you hit
the notification bell because I'm gonna
share my thoughts on Instagram removing
likes that being said if you want more
videos in the meantime on social media
business and just life in general make
sure you check out these two videos
right over here as always guys I hope
you guys have a great day a great week
and a great life and I'll see you in the
next one bye guys