(dramatic music)
- So we're gonna talk about personal branding.
Now before we get into some of the strategies and exercises,
let's talk about where does that come from?
Where does the term even come from?
So, I believe the term personal branding actually
comes from the Fast Company magazine.
The term personal branding is believed to have
originally appeared in an article
in Fast Company in 1997.
When?
- [Audience] 1997.
- 1997.
In their article, Tom Peters,
how many have ever heard of Tom Peters?
Yeah, very famous management author guru role.
We are CEOs of our companies, Me Inc.
To be in business today our most important job
is to be the head marketer of the brand called, you.
So, personal branding, personal branding.
Before we get into the strategies,
I want to see where you are at.
To see what's your brand saying about you,
and what other people thinking of your personal brand.
So I want you to get into, let's say find a partner.
Find a what?
- [Audience] Partner.
- Just pair up, among your table, find a partner.
And I want you to brainstorm these questions
about your brand at the moment.
Am I perceived as I want to be?
What's my reputation in my field?
What is my current brand?
If you have one, or if you don't, that's okay.
What does my brand reflect most?
My personality?
My ability?
What makes me unique?
Does my website or blog or social media reflect my brand?
Channels, reflect my brand.
So let me give you say, four or five minutes to do that.
So pair up, just find a partner, find a partner first.
Preferably someone you don't know.
Someone you don't know.
(audience chatter)
Good.
Okay, stop!
Please give them a high-five and say thank you for sharing.
Can I have two entrepreneurs go to the mic
and just share with me what's the outcome of
the discussion or what have you learned about
your brands so far?
Just to see where you're at.
Just two people go to the mic.
Uh, there's the mic by the way.
(audience laughter)
Awesome.
One more?
Whenever you go to the mic, just introduce yourself.
Just my name is...
- [Greshawn] My name's Greshawn.
- Hi Greshawn.
- [Audience] Hi Greshawn.
- [Greshawn] I learned, the person I was talking with, Brad,
reflects a good idea about using video to
interact with dealerships and
get the customers, build rapport.
But, I think they should induce some sort of
reward and far Y that they get if they show
what the dealers would get as a reward and
indeed that outcome.
- Okay, round of applause.
(audience applause)
- [David] Hi everyone, my name is David.
- Hi David!
- [Audience] Hi David.
- [David] Hello.
So my discussion with my partner,
I verbalized this issue that I'm having in that
the brand that I've been building,
I guess there's a disconnect between
what I find truly meaningful in my work
and what my audience enjoys the most.
So I've been, I think my audience has been
pulling me in a certain direction,
which appears to be profitable,
but in my heart of hearts I'm dissatisfied with this.
So I guess the question that I have is:
Do I build my brand around what's most monetizeable?
Or do I brand around what's most meaningful to me?
- Very good question.
How many of you have the same issue?
That you have a certain brand, that it' kind of working,
it's profitable, but it's not kind of who you are,
that you kind of want to go this direction but the
marketplace pulls you in that direction.
How many have the same issue?
Okay, we're gonna address that tonight.
Very good, round of applause.
(audience applause)
Because last thing you want is to have a very successful,
profitable personal brand that you hate.
(audience laughter)
Because then you have to put on this mask all the time.
Sometimes you see that in performers.
Let's say a certain celebrity, that they have the fame,
they have the fortune, they have the respect,
they have the love and the fans
and they're making people happy,
they're entertaining people,
and then they kills themselves.
Because they've spent their whole life
building a personal brand, at the end it's like,
that's not who I am, that's not who I want to be.
So we don't want to make the same mistake, okay?
- [Narrator] Ten times your finances.
Ten times your business.
Ten times your marketing.
Ten times your life.
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