﻿How to ORGANIZE and RESET your Life for 2022 (in ONE WEEK)
[0:00:00] So, the year is 1952 and
we have a young lieutenant named, Jimmy Carter, standing in front of Admiral Hyman Rickover.
If you're not familiar with Hyman Rickover, this guy is a legend in the submarine field.
And he was really looking for young leaders that he could bring up in the space and jimmy
Carter was applying for one of the coveted spots. And this is probably the most intense grilling
Jimmy Carter had ever gone through in his life. The question then comes up, “How did you graduate
in your class in Annapolis?” He had gone to the naval academy,
Jimmy Carter. He proudly puts out his chest and says 59 out of 820, which if you're familiar
with the naval academy, that is a great standing. Hyman then looked at him again and said, “Did you
do your best?” Now, this is actually where it fell apart for the young Lieutenant Carter because at
first he was going to say, “Well, of course, I did.” But, then, he actually thought about
times back that he did take it easy, that he didn't put everything out there. And he
had to answer with the honest answer, which is, no, he hadn't always tried his best.
And then, Admiral Rickover looked at him for a while and then answered back, “Why not?” And Jimmy
Carter did not have an answer for that question. Now, that young lieutenant did not get the
position. At the time, it was devastating for Carter. But, you know, he recovered he
actually got out of the navy within a year and a half, had, you know, honorable discharge,
been in seven years and he went on to become the President of the United States.
But that question that Admiral Rickover asked him, did you give your best, did you try your hardest,
stuck with him for the rest of his life. And it was something that he would apply again
and again whenever he would go out and try to get something done, he would go after a goal,
he would try to accomplish something. Now, the point of that story as you can probably
figure out is I’m asking you the question, did you give it your all? Did you try your
best this last year? I know the answer for me is, no. There were many instances in which I honestly
went as my stepdad used to say, half-ass. I could have done this better especially
when it comes to taking care of my body, many areas in my business.
So, how can we reverse that trend? How can we set up this next year, so that you crush it, so that
you're able to achieve your goals, so that you're able to become the man you know yourself to be?
Well, gents, that's the subject of today's video, how to organize and reset your life.
Let's do this. [Music]
So, the first step in having a great year is to have a theme,
have a direction, know where you're going or you're going to wind up somewhere else. I stole
that from Yogi Berra, the great baseball player. And it's so true because we can’t get -- there's
so many things hitting you throughout the year throughout the day even. You can get
off track like walking around aimlessly in the desert or in a forest, you're going to walk
circles. Human beings just tend to do this. And you're going to go nowhere if you walk in
circles versus if you have your bearing, if you have a compass that's giving you an
orientation an idea and you can identify what your true north is going to be.
I know, again, my theme for this year going back to that first point is all
about trying my best, putting forth my best effort because I didn't do it last year.
Now, trying my best, I know pretty general. That takes me to my next point
is breaking out the values within that theme. For me this year and I even built
a coin out for it. Specifically, it's going to be wisdom, strength, passion, and curiosity.
Those are the four areas in my life that I feel if I put more effort there, if I focus in on these,
again, each of these giving me a direction, I'm going to be able to accomplish more in life.
Guys, if you like that, let me know. Let me see some great comments what you are going
to be focused on this year, what your values are and I may actually send some of you guys
some of these coins. I had quite a few made. I like having a reminder like this, something
that reminds me, you know what? I need to work on every single day being smarter, not just smarter,
but wise. Taking past experience my experience, the experience of others,
reading about the experiences of others, learning from others, working on my masterminds,
working in my relationships, so that I can, you know, pull from that wisdom and make the
right decision and know when I've made the wrong decision and I need to change course.
Strength. Physical strength, yes, I do want to spend more time in the gym. I want to work on my
endurance. I want to go out running more. I want to find different ways to be able to exercise.
But, also, the strength, you know, it comes with I mean, fortitude right there. Knowing that, okay,
I want to keep applying and working on something and be able to better deal with failures because
I've had quite a few over the last few years. Passion. Passion is the energy. It's the love,
it's the way that you approach something. You know, passionately being able to deal
with obstacles. Obstacles constantly get in your way and to say, “You know
what? This isn't an obstacle. This is an opportunity for me to show what I've got.”
The passion I want to have with my family, with my relationships, with my wife, with my kids.
Curiosity. This one perhaps is my favorite because it's not something a lot of guys think,
uh, I don't necessarily need to be curious. But, I think it is so important that you find things
that you're just genuinely interested and want to learn more about. And you pursue those and
you go after that. [0:05:03]
I know in my business, I've got paid traffic is a great, you know, area that I don't know
much about. I'm pretty good with creating organic content. I just simply want to
better understand it. So, make sure you've got those areas. You've identified, your theme and
you've identified the values that make up that theme and you've got that [sex]. If you've got a
direction on where you're going with this year, you're more likely to end up in that place.
The next step to having my best year ever is I am scheduling everything,
especially my personal events, the times I want to be spending with my family. So, we just went to
Lake Elkhart here in Wisconsin. It's got this big Christmas festival and we put it on the schedule,
my wife and I, about two months out. And, what I love about that is everyone was
so excited about that, looking forward to it. Point being is I scheduled this event with my
family because one of my goals is to be a better family man, to be more present with my kids.
I've also set up, you know, times with my son. We actually are going to be heading out
to Minneapolis for a cooking class. You notice how you – when you have something scheduled, you look
forward to it and most likely you don't cancel on it. Sometimes, hey, life gets in the way.
I was noticing that I had all of these meetings scheduled in my calendar and, of course, I'm there
for them. But, guess who I'm late for? I'm late oftentimes at home for dinner. I was neglecting
my family and I realized, “You know what? I got to make sure to schedule all those personal times.”
So, Friday, fun days. That's basically Friday family days. And it's not just, you know,
with my family. In the mornings on Fridays, I've actually set it up, so I'm going to the shooting
range personally. Yes, having a lot of fun. And I love it because it gets my mind off my business.
Now, I do give up my Sunday afternoons because that's when I'm planning and I'm preparing for
my business. Again, I've got these times set and scheduled in my calendar. Do I stick with them all
the time? No. But, you know what? By having them in there, 80% of the time I do stick with them.
And don't think things have to be perfect. So many times we don't do something because
it's like, ah, you know, it's like it's just not going to be perfect,
I'm only going to be 60% there, 70% there. That is
more than enough. Excellence is just simply putting in that effort consistently, working
on getting that 1% better every single day. If you just got 1% better every day for a year,
that's a 37 times increase over the period of a year,
that's what we're shooting for. It's just that 1% better and you better controlling your time,
spending more time where you want to spend it. And if you don't have a family, well, guess what?
Can you set that time, again, for yourself? Can you actually set aside time in which you're
turning your phone off, that you are unplugging? Next up, let's talk about the importance of your
environment. So, one of the reasons I wasn't as productive I think this last
year is that I didn't really want to come to the office. I didn't have coffee in here,
I had my office in this little back room with no windows and I changed things up.
My wife actually helped me with this. My wife volunteered to come here to the office and help
me set it up, so it's much more pleasant right now. I, now, have a very nice coffee machine and
I have great coffee, which is a great, you know, reason to want to come to the office when you got
better coffee here than you do at your house. In addition, look at, you know, behind me,
you see we've got that YouTube button there, another YouTube button there. Why do you want
to hang these things up? Well, go, you know, look at any successful football team, any successful
sports team around the world, what do they have? They got their trophies up there. They have,
you know, their retired jerseys. These are reminders of greatness.
And, you've probably achieved some things. Yeah, maybe it was back in high school.
Maybe it was your Eagle Scout. Find that and maybe get it, I mean, put it into a,
you know, a shadow box. Maybe get it framed up, put it on your wall. Have a reminder.
For me, even artwork like this from my friend, Sam Shooter. I love her stuff and it inspires me.
And, now, having these pieces up in my office and I have a few more I need to hang, it's
inspiring. It reminds me of why I do what I do. And speaking of inspiration, guys, have you seen
my project over at Mission Fragrance?. So, imagine that you could wear a fragrance that
would inspire you to become more honorable, more courageous, more committed to your goals. Guys,
you don't have to imagine it. We have built it over at Mission Fragrances.
So, how does all this work? Well, gents, in case you didn't know, your sense of smell is one of
your most primal senses. In fact, of all your senses, this is the one that's directly connected
to the brain via your olfactory system. And it's something that can trigger memories,
it can trigger emotions, it can trigger responses that you can condition yourself
to feel a certain way when you smell and you condition yourself to unique sense.
Now, gents, if this sounds at all interesting, you want to go over to the Mission Fragrances website,
which I link to down in the description. For the next few days, these sets are available. After
that, I'm going to close it down for a month. We do these launches. Why? Because I run a course.
I teach people how to use this. I want to make sure you get individual attention.
So, we don't sell these all the time, so go over to the Mission Fragrances website. Again,
I'm linking to it down in the description. You're going to get this beautiful set. We've
got a course that goes with this. This, again, these scent triggers very unique and a great
way if you want to find, you know, something that's different, something that's going to
help you be able to accomplish your goals this year. You need to check out what we're doing at
Mission Fragrances. [0:10:09]
Now, getting back to scheduling. I know one objection a lot of us have including me is that,
yes, I schedule it, but I don't do it. I don't hold myself accountable. Well, find a way to
maybe get an accountability buddy. This is something I know in the gym
is something I am looking for. I just know that having a person that if I don't show up and
they're there and I'm a letdown, it's maybe it's just human nature. But, it seems like many times
that we are going to let ourselves down before we let other people down. And that's why having
an accountability partner is so key. Now, you can go out and hire one. I know I hire
business coaches all the time. Even the most disciplined people do need other people. They
need systems that they put themselves in to help hold themselves to that higher standard.
Now, the problem with coaches and the problem with a lot of classes is that they do cost money. Well,
have you ever considered a mastermind? Yes, there are paid masterminds, but one thing I
do is I simply run my own masterminds. I've set up a couple recently that focus
on the Shopify platform because I have now a few Shopify stores and I want to grow them.
So, I simply brought in people smarter than me and I was part of a Facebook group with a lot of
Shopify owners and I threw it out there and said, “Hey, I had to interview all these people.”
It was work, but I'm just loving this because every Thursday I'm in these two masterminds
with other business owners just like me who are running Shopify stores. And for an hour,
we share ideas. We hold each other accountable to doing what we say we're going to do.
And that little that small group right there just getting so much value. The
objection so many people have I don't have the money for it. Well, then make the time
for it and set it up and run it yourself. Now, gents, if you're enjoying today's video,
I would appreciate it if you'd feed the algorithm and smash that like button. Seriously,
when you guys interact with these videos, they reach more men. And this is a really
important video. I think a lot of guys need to see, so that they can have a great year.
Now, let's talk about measurement. And you've probably heard the saying. “What gets measured,
gets improved.” I agree with that. But, I think a lot of times as guys,
we are measuring the wrong things in our lives. We're measuring that end goal. Yeah,
you want to be able to bench 250 pounds and if you don't get to that goal, somehow you are a
failure. That -- don't set it up like that. In business we have what are called lead and lag
indicators. Lag indicators, this is going to be sales, this is going to be that,
you know, it matters a lot in business, but it is something that you can't fully control sales.
But what you can control are lead indicators. How many phone calls you make that day,
how many people you reach out to follow up with try to close those sales. When you're looking
at your life, you're looking at the goals that you're going after this year. Focus in
on more measurement of the lead indicators. This is falling in love with the process.
So, going to the gym, well, it's that -- measure that. Actually showing up to the gym,
putting in and doing the reps, doing the workout, not necessarily that end goal
because you can't control, you know, an injury. You can't control necessarily the weather.
But what you can do is, okay, I didn't get to the gym today, but even though there was
snow on the ground, I threw on, you know, my running shoes and I just went for a jog back,
you know, in the back of the house, up and down that hill. It was falling over the place.
I went out and played with the kids. I was active, but you get started with that process.
And that's what you want to be measuring is getting started and falling in love
with the process because then, your end goals are going to fall into place.
Now, this one I could have mentioned a lot sooner, but a lot of guys
feel this is all woo-woo and that is mindset. We know that mindset is incredibly
important. We pay lip service to it though and not many of us really give at it to do.
So, how are -- what are you thinking about first thing in the morning? Most of us are checking our
email, we're getting busy with, you know, maybe we're waking up late. How about you start your day
with a mantra? How about you start it with a saying with something that's going to
get your mind going in the right direction? And I'm guilty of not doing as well. One of the
ways I've solved this is I actually have an alarm that starts with a mantra. So, when I wake up,
my alarm clock is saying something to me which I can repeat back and I
can say multiple times that morning that's a reminder of what I want to be thinking on.
One of my favorite mantras, my alarm says, “Tony, is it one day or day one?” Seriously, I think it
was like two years ago, I was in Atlanta hanging out with Aaron Marino and he said that I'm sure
like he stole it, you know, it's been used many times. But it was the first time I heard it and
I was like, “Wow! I really like that.” I wrote it down and it's just reminded
me even though if I fall off the wagon, even if I, you know,
I'm not doing what I know I need to be doing, I can always start again and make it day one.
Some other great mantras, “You didn't come this far to only come this far.” “You get
what you focus on.” “Find an excuse or find a way. Which is it going to be?” “Excellence
does not require perfection.” [0:14:59]
Now, gents, I know you've got some great tips and tricks on how to improve your life this year.
I want to hear from you down in the comments. I think it was one of you guys share with me,
“Antonio, I go through my phone and every year I get rid of tons of apps, apps that I haven't
been using. In addition, the apps that I probably shouldn't be using, I hide them on my phone.”
Because I know some of you guys like me I have to get on social media, it's part of my business,
but I do hide all those apps. And so, I actually have to type them in to find them like Facebook.
Some people have talked to me about unplugging their television. It's a small thing,
but when you have to go in and plug it in versus it always being on or just grabbing the remote
and being able to turn it on, it can make a big difference. Again, guys, let me hear your
best tips and tricks down in the comments below. So, what video to watch next? Well, if you want to
learn to start waking up early, I got you covered in this video right here. Yes, I talk about waking
up at 5:00 AM, the system that worked for me. Nowadays, do I wake up at 5:00 AM? No, I've
actually adjusted that to 6:00 AM, but this if you want to wake up at 4:00 AM, it will work. So,
guys, a great video. Check it out right here. [0:16:01] End of audio