- There're a lot of extremely competitive keywords
out there.
From pharmaceutical keywords to online gambling keywords
to payday loans and credit cards and banking term.
These are all competitive keywords
that multi-billion dollar companies
are already investing hundreds and thousands,
if not millions of dollars to go after.
And if you go after them, you're not going to do well.
And those aren't the only type of keywords.
There's a lot of other keywords
that if you go after, you're going to be wasting your time.
Hi everyone, I'm Neil Patel,
and today I'm going to go over the types of keywords
that never sell.
These are the keywords
that you should stop wasting your time with
because if you go after them,
you're not going to generate any sales.
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Now, before we get started,
make sure you subscribe to this channel,
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The first type of keyword that you should avoid
is generic keywords.
You'll attract visitors
that have no interest what you're offering.
They don't qualify visitors in any way.
For example, if you just want to rank for credit cards,
sure you're going to get a lot of traffic
and a very, very, very, very tiny percentage
of those people may convert, but heres the thing.
The amount of cost, the money,
the time you put into to rank for that term
is going to be so expensive for how much revenue you make,
it's not worth it.
In most cases you're going to lose money
and not have a positive ROI.
You don't want to go after generic keywords.
You're better off going after very specific terms,
and the terms you should avoid
are industry specific keywords
which gets into the next type of keywords you should avoid.
You know that technical jargon that people use?
Well, most people who are in the industry may know about it,
but most your buyers aren't going to be in your industry
so they're not going to use it as much.
So when you go after these terms
that have all this Technical Jargon,
sure you may get some traffic,
but they're not going to do well.
For example, I'm in the SEO industry.
If I go after terms like schema markup,
sure I'm going to get more SEO's to my website,
but I'm not going to get potential buyers coming to my website
who are ready to buy.
Most of my buyers don't know even what schema markup is.
The next type of keyword that you should avoid:
Keywords with the wrong intent.
Keywords that only bring in visitors for free information
are the worst!
For example, if you're getting people to your site
for free college advice,
free SEO advice,
free marketing advice, whatever it has in there, right,
if it has free in there, chances are
not anyone's going to really spend any money with you.
For example, if they're looking to setup a LLC
or corporation for free,
not really going to spend much money with you.
Now, there're some industries
where free may make you some money, but that's rare.
The next keyword that you should avoid going after
is keywords that are Out of Context.
Look, when someone's searching for things like storage,
it could mean that they want self-storage or boxes
or storage for their personal computer or cloud computing,
has many different meanings.
Same with apple.
Are they looking for Apple Computer
or they're looking for the food that they are eating?
So you want to make sure you avoid generic keywords
that are Out of Context
because they're very unlikely to convert,
and your user metrics are going to be messed up
which is going to really hurt your search rankings.
The next group of keywords
are keywords with Unrelated Informational Intent.
If you focus on keywords
that don't have to do with your product or service,
that will give you the wrong type of traffic.
They'll give you top-of-funnel traffic
that may drive awareness, but not sales.
If you have a lot of extra money to blow,
sure, go and do this, but if you need to make revenue,
I would avoid these keywords at all cost.
Later, once your business is more established,
you're making money,
sure, you can consider going after them,
but in the early days, I would avoid them .
The next group of keywords,
they're ones that are Too Competitive.
Keywords that have to much competition,
keywords that usually have buyer intent
within the keywords.
Keywords such as cheap laptops
or
where's the best place to buy a laptop?
Right, all of those are specific buyer intent keywords
that are going to be super competitive and hard to go after.
If you're not sure if the keywords you're going after
are easy to go after or hard, use Ubersuggest, it's free.
It'll tell you how hard that keyword is to go after
versus how easy it is.
The closer that number is to 100,
the harder it is to rank for.
The lower the number, the easier it is to rank for.
The last thing you want to avoid
is focusing only on Long Tail Keywords.
Sure, they're easier to rank,
and they're bottom of the funnel,
but if you just go after long tail searches,
what you'll find is
your traffic volume won't grow fast enough
and you're not going to make that many sales.
Sure, those people will convert really well,
but if you go after long tail searches
that have very, very low volume
such as, look, going after the term
Black 2017 Mustang in Los Angeles
is barely going to get any traffic.
Sure, you want to go after long tail phrases,
but Black 2017 Ford Mustang is good enough.
When you start adding in city identifiers
within your keywords or other identifiers
that makes it too long,
and those keywords now are like six, seven, eight words,
barely anyone's going to search for them.
Try to go after three, four word phrases instead.
If you need help getting more search traffic
and going after the right keywords,
check out my ad agency Neil Patel Digital.
If you have any questions, leave a comment below
and I'll answer it.
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Thank you for watching.