hey what's up guys today's video is all
about product mockups and this is
incredibly important okay and my plan
for this video is to give you i think
like five or six options that you can
utilize to create
really good like top of the line product
mock-ups now really quickly let me just
state the importance of
how we frame our products in our
customer's eye
well actually i think it's
self-explanatory we literally control
how customers perceive our products how
they perceive the quality of our
products and look no further than on a
platform like etsy where you know just
do a keyword search on some high value
keywords and look at the listings that
show up at the top it's not just good
designs it's good framing
of the design on a product that
customers want to buy i mean
there's something about like i guess us
humans intrinsically
um we like the way that certain mock-ups
are framed i mean it's pretty evident
when you look at the repetitive
uh mock-ups that are used on etsy
amongst the best sellers so what i'm
gonna do in this video is try to help
all of us get there but give you options
okay so these are all the options i've
been considering with my new etsy shop
so i have a lot of like recent
experience directly using them and some
of them are for one-offs some of them
are for doing it in bulk but i'm gonna
walk you through all of your options so
let's get started
[Music]
really quickly i've got some free
resources for you in the description
i've got my weekly print on demand
giveaway completely free to enter i've
got my eight day print on demand mini
course delivered via email and i've got
my print on demand facebook group so
make sure you take advantage of those if
you haven't already so we are talking
about product mockups it's incredibly
important guys because again we control
how the customers perceive our products
we control if they think it's a cheap
product or an expensive product think
about it if we got like 20 of us print
on demand sellers in a room and we're
all selling the same t-shirt with the
same design
but we had flexibility in how we framed
the product
all 20 of us would probably do something
different and some would be better than
others like we'd probably be able to
rank
actually with i mean with the internet
with data you actually can rank which
one performs best and somebody would
perform the best and somebody would
perform the worst right think about it
we could have the same product same
design
and
approach the mock-up the framing
differently and somebody's gonna be the
most successful out of the group so we
should all aim to be successful do what
we can when it comes to mock-ups here's
my attempt to illustrate it right on the
left hand side here
i've got basically a generic mock-up
from either printful or printify not
that impressive although it works on
amazon where you have to use a white
background but what about etsy
check behind me when you go to etsy and
you look at like high-performing uh
t-shirts or really any print on demand
product and how they're framed
you tend to see a lot of consistency i'm
not saying that there is a one certain
solution one certain way that it must be
done but i'm saying that look at the
best sellers don't take me at my word
you know what i mean go to etsy right
now if you don't believe me
type in some high value keywords and
look at the results
the best performing products tend to be
framed in you know kind of a similar way
even if it's like a person wearing the
shirt or not it could just be no one
wearing the shirt like the one behind me
that i'm pointing to
but they tend to be framed in this kind
of uh whatever you want to call it like
the etsy way you guys know what i'm
talking about i'm sure we've all seen
etsy before so my challenge to you is to
up your mock-up game it's gonna make a
huge difference over the
uh long-term business like you know i
mean the life the lifespan of your
business
so in this video my goal is to give you
options on how to do this now i know you
don't have to have
a subscription to all of these services
and i don't expect you to but i want to
make you aware that this is possible on
each of these services and let you
decide what's best for you i will of
course give you my feedback having used
all of them all right and i'll tell you
like why one might excel at one thing
and another might sell it and it might
excel at another thing
so obviously we're probably all familiar
with canva um many of us have canvas
subscriptions now on the left hand
navigation at the bottom you see where
it says smart mock-ups when you click
smart mock-ups it takes you to just
an incredible number of different
product
uh mock-ups that you can use here
they've got the tote bags they've got
the t-shirts they have smart watches tv
screens laptops e-readers they've got
everything all right you guys already
know canvas got it all all right and
they're only adding more and more and
more
so it's just called smart mock-ups when
you're on canva i will again put a link
to everything in the description as well
if you want to support the channel if
you end up signing up for canva you know
what i mean or place it or whatever
they'll be in the description
all right second number two you've heard
me talk about placeit uh in the past
it's because
they basically exist i mean they do more
than just mock-ups but
they do mock-ups extremely well and as
far as the um number of mock-ups
available to you like dynamic mockups
when i say mockups i mean dynamic
mock-ups where you can just upload your
design
and they will place it on the t-shirt
you can customize a lot of times the
color of the t-shirt sometimes other
elements in the mock-up like the
background uh they make it easy to make
like videos by the way both video
mock-ups and kind of like animated video
ads so if you ever want to run like
social media ads etc
place it just very flexible um and just
it's almost like they've got too many
options like i know that's a weird thing
to say but they have so many options
that
you can seriously stare at the screen
and keep clicking next and go scroll
through the page click next it's almost
like you can have paralysis by over
analysis on place it so um i definitely
recommend don't scroll through the
options forever uh just pick a good one
that you like
by the way quick recommendation i really
like the ones where it it is
straightforward straight on where the
shirt isn't really um crinkled or
anything like that uh like for instance
this guy right behind me holding a
coffee mug
by the way look at that place it's got
one where you can have your design on a
coffee mug and a shirt in the same
thumbnail brilliant right
but i like it when it's just
straightforward and easy to see i don't
like i don't prefer mock-ups that are
too distorted because i want the
customer to see the design and let the
design shine
number three is my designs you've heard
me talk about this software in the
context of supporting digital downloads
but i know that they're also working on
having a print on demand integration as
well so you can list your t-shirts and
whatever else and i think that's going
live relatively soon of course i'll let
you know when uh whenever that happens
but
with my designs uh this is definitely a
huge
benefit is that they handle um bulk
like bulk mock-ups very efficiently very
well okay
if you've never used my designs check
out my free playlist on my youtube
channel i'll also just link to it in the
description when i put the link to my
designs i'll put a link to my playlist
that walks you through how to utilize it
but let me give you a brief
overview so you can literally just drag
and drop
your designs let's say you have 100
designs drag and drop all 100 click
upload
after they upload go ahead and select
them and then you go to mockups okay so
there's a menu you just go to mockups
and then you have a bunch of different
mockups to choose from i type in shirt
and that's what you see right here in
the screenshot behind me all right i
type in shirt you select which shirt
mockup you want you can customize the
color of the shirt a lot of times
sometimes you can add some text they've
got sweatshirts as well they've got
humans wearing them they've got flat
mock-ups
then you basically just click create
mockups and it creates them in bulk you
can then download them in bulk and you
can upload them to etsy and wherever
else and it will perform infinitely
better than the standard default mockups
out of printful and printify
all right and bulk mockup is the next
option now hear me out guys
each one of these excels at something
differently bulk mock-up is actually one
of my go-to's right now for my new etsy
shop okay because i'm using heavy heavy
heavy automation in my new etsy shop
bulk mock-up is exactly what i needed
and i got so lucky to find them so with
bulk mock-up what it is is it is a
photoshop
uh hook or like a script for photoshop
you basically install it into your adobe
photoshop and then when you run it
here's what's really cool so
let's say that i've got and you can kind
of see behind me i've got like three
different mock-ups so
and when you use bulk mock-up they give
you 20 for free so these are three of
the 20. but they give you three like
photoshop psd files with smart layers
integrated in them which by the way is i
think how almost all of these services
are doing it you know i know my designs
for instance uh uses the smart layers on
these mock-ups to dynamically add uh the
design and change different elements et
cetera
so with bulk mock-up uh you have the
smart layers in your psd files again
they give you 20 of them for free when
you um i don't know if it's like after
you purchase or not but they do give you
20 of them when you are are using the
the the service okay
you can have a folder when you run bulk
mock-up with all of your psd files so
let's say you put 20 psd files
in that folder okay and then you point
the script to that folder
then you have another folder and let's
say you want to run uh
10 designs at a time okay and then you
select that that folder with your 10
designs then you select an output folder
it's going to take all those 10 designs
that you want mocked up
and
run each one of them against the 20 psd
files now you don't have to do 20 you
can just do one psd file but if you do
um 20 it'll do all 10 times 20 and it'll
create 200 mockups for you
just like that and you can sit back it's
fully automated okay so you just walk
away come back in a couple minutes
you've got 200 mock-ups in that case
so obviously you can see why this is so
useful
and
by the way speaking of like psd files
with smart layers because you're
probably like ryan what the heck are you
talking about well if you don't have all
day to learn how to do this which i'm
sure you can go learn how to do it if
you want to but
you can also just go and hire somebody
on fiverr for instance i've been working
with sajad okay and i will link to his
fiverr gig this is somebody that i've
been using already so i know he's good
at what he does and he's only charging
10 bucks i mean that price might go up
if he gets inundated with a bunch of
orders but i can vouch for this guy 100
that he is good at what he does he has
configured the smart layers on a bunch
of my mock-ups for me already
and he's like great with communication
which i really appreciate like he's
taken my feedback and like gone in and
like redone some of them as i kind of
wanted them to be a little bit different
so i would highly recommend him on
fiverr and again this is so that you can
go and take your own mock-up like you
can go take a bella canvas shirt of your
own take a picture of it send it to him
and he'll add the smart layer and then
you run it through bulk mock-up and next
thing you know you can add 200 designs
in a folder run it through bulk mock-up
and it'll generate 200 mockups for you
or if you put multiple psd files it just
do the multiplication you see what i'm
saying like this like let's say you want
to add four dynamic mockups to every
etsy listing well you would put four psd
files of those mock-ups bulk mock-up
will run all of them
and this is in one go in one run so you
can like just sit back do whatever you
want to do
and let the automation just work in the
background i mean this is like i'm just
i'm just saying guys you can tell i'm
excited because this is enabling me to
execute this vision i had for
close to fully automated it's not fully
automated etsy but it's as close as i
can get so far um and do it with like
really high quality products and i'm
able to do it because i have my smart
layer mock-ups i've got bulk mock-up
running um i also use my designs i'm not
gonna lie because it's i still like some
of their mock-ups for instance the red
background one i mean that's a really
nice one it stands out that red gradient
is really nice uh and then of course
where are you gonna get pictures of the
shirts to use as mock-ups well guess
what creative fabrica when you type in
bella canvas 3001 mock-up
you get over 3 000 results
creative fabrica has it all guys if
you're not already using creative fabric
i know i've been used like talking about
them a lot lately because
like
i didn't realize how much they have when
i came here and typed in bella canvas
3001 mockup i didn't expect to find
anything
there's over 3000 results they literally
have everything guys
so uh by the way these these pictures
behind me are not exactly the type of
mock-ups i would be using with the smart
layers but if you actually scroll
through creative fabrica
they do in fact have the etsy style
mock-ups okay so they do have them
included and if you're subscribed you
can just click download right and if
you're not subscribed well you got to
pay but by the way speaking of paying
you can use creative fabrica here's one
other option you can go to etsy okay
like etsy also has a ton
of these mock-up uh images that you know
are basically exactly what you expect
they're people that went took pictures
of models i guess not all of them are on
humans sometimes they're just on you
know the flat product itself like i call
them flat mockups based on what printful
calls them
but you can find a ton of these on etsy
as well again when you make the purchase
whether it's etsy whether it's your own
photo whether it's creative fabrica head
on over to i mean you can do it yourself
but you have to find a tutorial or just
head on over to sajad pay him like 10
bucks for my for each mock-up he'll get
it done for you and then like i said run
it through bulk mock-up or you know you
can obviously do it manually yourself
but i prefer to just do things in bulk
at scale right so i'm using bulk mock-up
and uh that's like i'm not holding
anything back guys hopefully you can
follow with what i'm saying in this
video hopefully i didn't do too bad of a
job explaining it but what this is
allowing me to do
is again create really high quality etsy
listings um great designs obviously but
this video isn't even talking about
design it's just talking about
generating mock-ups that frame the
design in a good way that gets the
customer excited to click my listing and
purchase it
and
to forfeit that ability
when we get the ability to control it on
etsy is crazy and all those top tier
shops are absolutely taking advantage of
the fact that we frame how customers
perceive our product on etsy
guys thank you for watching this video
let me know if you have any comments
questions feedback in the comment
section below and by the way before i
sign off i have a full print on demand
course that walks you through like
everything that i kind of talk about in
this video but it'll give you much more
detail and like full tutorials of
exactly how i use them etc rather than
just kind of breezing over them at a
high level because i know nobody really
likes super long youtube videos i know
you guys got stuff going on during the
day and stuff like that so i get it
but yeah check out the full print on
demand course for step by step exactly
as i run my business you can basically
replicate it for yourself
and thank you guys again for watching
please like and subscribe and i'll see
you tomorrow with a new video
[Music]