♫ Like a diamond, you alone
♫ You cut my heart like glass
♫ Just like that
♫ Like a lion, uncontrolled
♫ Your mark is on my back, just like that
♫ You're in it for the up,
♫ in it for the big thrill,
♫ yeah you play games with my mind
♫ always, all of the time.
♫ You're in it for the up,
♫ in it for the--
(metallic whirring)
- This is a five dollar boomerang that my dad got for me
35 years ago in Australia.
I hope that you like the intro we just did,
it took a long time, and it was super cheesy
but it was a lot of fun.
We're at the Galgorm Resort in Northern Ireland.
- In this box is a $1,300,000...
- $1,300,000?
(Lincoln laughs)
$1,300 boomerang is inside of here!
We saw a news article this last week everywhere,
The Guardian, CNN, everywhere
about Chanel coming out with a $1,300 boomerang,
and there were people in Australia
that were super offended
because the aborigines in Australia
the boomerang is something they use for hunting
and they felt like Chanel is profiting off of their culture.
I don't know where I stand on it,
but I know that I saw a $1,300 boomerang
and I wanted to get the thing.
I wanna see how much different it is
from a five dollar boomerang.
We're gonna test it out, throw it,
and then cut it open and see,
is it really just made out of wood?
And it just is expensive
because it has the Chanel logo on it?
- Let's see it!
(intense rock music)
- This is literally the first time we have traveled
all the way across from America to Northern Ireland--
this is the first time we've opened it.
Magnets on the box, oooh, fancy paper!
(paper rustles)
Oooh! It feels nice.
This just says 'Handmade in Great Britain.'
So wait, so you're telling me that this was made
in Great Britain, shipped to Hollywood--
this was the only one for sale at Rodeo Drive Chanel store
and then we bought it, shipped it to Utah,
and then we brought it all the way back to Northern Ireland.
It's in it's homeland of the UK right now.
This is the only thing I've ever bought at Chanel,
I guess it's some fancy store.
- I don't even know what Chanel is.
- One of them has the original seal.
It's kind of hard to see but it's the seal
from a stamp saying that it's authentic
from Australia.
- I wanna throw it.
- Well let's see if this thing even flies!
Let's test it out before we actually cut it apart
and see what's inside of it.
Stand back!
♫ Collide with me,
♫ Come home to me
♫ And I'll go...
Oh, no! Come on back!
Okay, okay, we didn't die.
I'll go get it!
- Did he get it in the bunker?
He almost got it in the bunker.
- That worked really well!
- [Lincoln] Isn't it supposed to come back to you?
- A boomerang is super tricky.
This is the $10 one that's 35 years old.
Whew, I'm out of breath from running
and chasing the boomerang.
See that was a little different.
Okay, initial impression: I don't know.
- Not for 1,300!
That's five dollars and it went like
almost as far as the distance.
- [Dad] Here I go!
Woah it's coming back!
Ah, catch it!
Nooo!
(cameraman laughs)
That one stayed in the air forever!
Okay, here's our friend Billy from Power of Video,
he's never thrown a boomerang in his life
and he's gonna throw a $1,300 one for the first shot.
- [Billy] I'm so excited guys.
- I don't really know where it's gonna land,
but I'm hoping that I can try to catch it--
with holding the camera.
(both men shouting excitedly)
(laughing)
- [Dad] Look what Billy did to my $1,300 boomerang,
he scratched it!
He threw it on the rocks!
(Billy laughs)
What's wrong with you? - [Billy] How bad is it?
- [Dad] Look at that, look at the damage right there!
- Woah, so much damage!
(Everyone laughs)
- Alright, Lincoln's a lefty, he wants to throw it.
There's a dude that decided to come and mow right now.
(lawnmower engine)
This is kind of like when you're at the golf course
and the guy goes out to pick up the balls
on the driving range and you're like 'Yeah let's hit him!'
Except we're gonna try and hit him with a boomerang.
(Dad yells excitedly)
Wanna throw it again?
Throw a little harder this time?
- Yeah.
- [Dad] Oooooh.
Just to really test this out,
instead of throwing it at the 45 degree angle,
I'm gonna try throwing it like this and see what happens.
Ready?
(both yelling and cheering)
Come check this out!
It's stuck in the ground like a knife!
(Dad laughs)
Look at that!
Alright the super light one, the 35-year-old one.
I'm gonna do the same thing and throw it sideways
and see if we can get it to stick in the ground.
Oh no, not the pond!
Okay there it goes.
Oh, it won't stick.
Ooooh, come on down baby... it has promise.
(disappointed yelling)
- That hit perfectly.
- The verdict is: not a significant difference
between the $1,300 one and the $5 one.
(laughs)
So you can go to the family channel and you can kind of see
the rest of our day in Ireland,
and what we're doing for this conference.
But for now we need to go and cut it apart and see
is there anything different other than the laquer,
the Chanel logo, and the wood.
I'm not thinking there is.
But, maybe there's some sort of magic dust in this thing
that makes it worth $1,300.
I don't know.
- That's not very good. - Is it worth the money?
- If you're getting it to throw it as a boomerang
- No, it's not! It's not worth the money!
- Is it made out of something other than wood?
Well, if it is then there's no way I can snap it in half
because I'm super weak.
(wood cracking)
(both Dad and Lincoln yelling)
(slo-mo of wood cracking and both yelling)
- [Dad And Lincoln] It's just wood!
- Are you kidding me?
A $1,300 boomerang and it's just a piece of stinkin' wood.
- It's just wood! Why is it just wood?
- Come on Chanel.
You could do better than that.
So what is inside the world's most expensive boomerang
you've ever seen-- the most expensive boomerang you can buy.
The crazy thing is, it's not even one solid piece of wood,
this is laminated wood,
it just criss-crosses some cheap wood,
essentially plywood is what people might call it.
Which if you go to the local hardware store
usually plywood's like the cheapest type of wood you get.
This thing literally you are just paying for the logo on it.
They are profiting off of their culture by selling
a piece of wood boomerang for $1,300...
I can't argue with that.
♫ Tell it like it is
♫ Cuz I need to know
♫ You were playing with fire
♫ Can't you see...
Come on Chanel.
♫ You better take it easy
♫ Let it go
♫ Cuz you should've known better,
♫ You should've known better...
You can do better than that.
- It's not worth the money!
- Come on Chanel.