- It's Q&A day, it's Q&A day, it's Q&A day!
Look, I have a little pom-pom.
What's up, socials?
Welcome back to my channel.
Today is Q&A day.
I went over to my Twitter and Instagram
and asked you guys for questions
with the hashtag #AskSSS,
and let's get into it.
Caitlin asked, "What's your go-to place or activity
"for content inspiration?"
I definitely think just tweeting
on a regular basis with you guys,
or just getting replies back from my email list
if you're subscribed to my emails,
and replying with questions and things.
That's usually an abundant amount of content inspiration.
You guys constantly tell me what you want from me.
But I also like to just pay attention to
what's trending and what's happening in the world,
because I like to be able to connect the dots between
what everyone is thinking and experiencing on the outside
and what's actually happening in sort of
our arena of going after the life you want.
How can you tie those things together?
So that's both paying attention to mainstream media,
listening to people just talk on the street,
see what people are using on their phones.
When I'm line at the coffee shop,
I'm looking around at people's phones
and seeing what apps they're using.
I just like to see what is actually happening in the world,
and how can that inspire me to make
a new video for you that's gonna
actually make sense of something.
Bjorn asks, "Do you think it's okay
"to have one channel for multiple types of video?
"Tech reviews, blog, book reviews, et cetera."
I absolutely think this is fine.
This channel is very, maybe,
newly in the territory of doing
lots of different kinds of content.
I'll do sort of me vlogging my life
versus me vlogging something like this,
a subject matter or answering a question.
So, I definitely think you can do all of those things.
The only time your channel should change
is when the person you're talking to
is not the same person as another channel.
So, if the person that you vlog for,
whether it's a tech review, or a book review,
or you're just letting them know how your day went,
is the same kind of person across the board,
it's the same type of viewer, the same avatar,
the same, you know, I talk to Charlotte when I'm vlogging.
That's how I'm talking to now,
answering Bjorn's question for Charlotte.
As long as that person continues to stay the same,
I think you keep it all on the same channel.
So many people spread themselves thin
and try to say, like, "Oh,
"I have to have my tech reviews here,
"and I have to have my book reviews there."
If they are geared toward different people,
then yes, separate them.
But if you're doing it just because of cleanliness,
you're spreading yourself across all of these channels,
they're probably all going to be mediocre at best,
when you could be fueling every ounce of energy you have,
and talent, and planning, and editorial
into one channel.
And it's actually probably gonna perform better
when you do that, instead of saying,
"Oh, well, it's one video a week,
"but if it's a tech review, it goes here,
"and if it's a book review, it's over there."
It doesn't matter, each channel is being weighed separately.
So, I personally think that
you should just go all in on one,
knock it out of the park,
and if you've gotta start making things
a little bit cleaner down the road,
at least you have an audience
who you can have help you do that later on.
Okay, Sarah Moore gets the reward
for asking me the most off the wall question
I think I've ever gotten,
but I'm totally gonna answer it because
I'm getting joy out of this.
To her credit, she started this with,
"Okay, strange question.
"Do you find you have to wash your hair more
"because of all the facial lotions and potions?
"Clearly, that is my pet peeve about skin care."
I don't.
I'm very OCD, so I completely pin my hair back,
and I put a headband on,
and I protect my hair, no matter how dirty it is.
Whenever I'm washing my face,
I have three different cleansers,
toners, serums, moisturizer, eye cream, all that stuff,
nothing gets in my hair.
But also, because I don't wash my hair
every single day, and I definitely don't wash it
every other day, I'm not gonna tell you how often I wash it,
because I don't wash it as much,
it tends to survive longer between washes.
I think people that wash their hair too much
end up finding that they can't go longer without washing
unless they really make themselves do it,
because their hair is so used to
getting washed all the time,
it's creating a lot more oil.
So, that's just been my experience.
Good question!
Carlos asks, "How can one pitch their value to a sponsor
"when their channel is still very young
"and not near as large as
"others in the niche, though growing?"
Carlos, if you are only comparing yourself
to your own subscriber number,
then it's gonna be a hard, hard battle all the way.
Every single sponsor I've ever talked to,
I could've said to myself there is no way
that they're gonna pick me,
because there are channels with a million subscribers,
10 million subscribers.
Why would they even wanna work with me?
We do live in a time where micro, and I believe
I'm considered a macro influencer,
which is below 100,000.
Or no, maybe it's below a million or something like that.
In this world, where those micro and macro
and then huge influencers are all being weighed
for different reasons, the ones that are huge
are actually less likely to get
as much engagement in a ratio
that a micro or macro, in our cases, would be.
So you should go to your sponsor
and feel very confident that you have a community,
they care about what you talk about,
here's how you've educated them thus far,
and now you explain to the sponsor
how they fit into the equation of
your relationships that you've built.
Until you reframe it and think of it that way,
no sponsor's gonna work with you because
you're more worried about your own subscriber number
than you are the value that you've already packaged
for yourself to be set up for success,
much less a sponsor that gets to be a part of the story.
Inquire2quire, that's adorable,
wanted to know what to do when
you don't live in a country where
YouTube is considered important.
It seems the people here are a few years behind.
It's mostly used for listening to music.
Personal brand videos are mostly ignored,
and there're not a lot of advertisers.
If that's the case, then I think
you kind of need to figure out
if you are making video content
for the people that are in that country,
and YouTube itself is not important to that country,
which is really mind-blowing to me because
I would love to know what video platform
is the number one video platform if there is one.
I would imagine if it's not YouTube, it's Facebook,
but YouTube is super important in a lot of countries,
however that could be my ignorance speaking.
Maybe I don't know.
If you're making videos for people within that country,
you need to go where people hang out, period.
It's not about YouTube anymore.
It's about your audience, where are they,
how do you show up for them.
If it's not YouTube, it's something else.
So go and do the type of video
that will actually get you on their radar.
You need to understand the viewer
before you're worried about,
"Oh, I want a personal brand YouTube channel."
That's just a personal thing that you want.
That has nothing to do with marketing
to a certain demographic.
If it doesn't fit, the square doesn't
fit into the circle,
then stop trying to make the square happen.
If it's different kinds of video on Facebook that work,
then go there.
But don't try to force YouTube just because
it's what everybody in the States is saying to do.
That being said, if you're marketing to a different country,
then your country does not matter anymore.
What their trend is does not matter.
Where is your avatar?
Where's your viewer?
That's who you need to talk to,
and that's how you decide where you make content and how.
Anthony asked, "For those people who are
"getting a little bit more serious about vlogging,
"where can they find more in-depth trainings from you?"
That's a really good question.
I don't know if you guys know this,
but I have a website called vlogbossuniversity.com,
and I put anything there that I think would be useful to you
that's a little bit more intense
than a normal YouTube video.
I have a couple of different things.
30 Days to Better Vlogging is a 30 day class that I have.
Sexy Video Editing is another class.
I have a group coaching program that's featured there.
So if you're ever curious about
how can Amy help you more with vlogging,
like you're ready to go to that next level,
maybe you can't come to a conference
or hire me to speak, you like watching videos,
and you're ready to go take a next step,
aside from reading my book,
that should really be the first step,
you should go visit vlogbossuniversity.com,
'cause all of that stuff is accessible to you
from the get-go.
It's like my little store.
I'm like a storekeeper.
That's all for October Q&A.
Thank you so much for tuning in.
I appreciate it, as always.
If you have more questions for me,
leave them in the comments below,
especially if it's gonna help me
come up with some good video ideas for November.
I wanna hear from you 'cause I'm
planning a tutorial right now,
so let me know.
Remember to keep vlogging like a boss so that you
can go after the life you want.
Cheers.
All right, I literally have to walk out the door
in five minutes to speak.
Not cramming it in at all today, are you Amy?
No!