- In this tutorial for setting up a Facebook business page,
I'll take you through step by step
on exactly how to do it.
As well as focusing on a few key areas where people tend
to get stuck, all right.
Let's get into it.
(upbeat music)
What's up busy people.
Welcome to Five Minute Social Media,
where we help businesses grow their revenue
with social media.
And simplify it so it doesn't take up so much of your time.
If that sounds like something you could use,
take a second, hit subscribe, click that bell.
(bell dings)
That way, you'll be notified each week
when we release another helpful video.
My name is Jerry Potter, yes it rhymes with the boy wizard.
And I'm going to show you how to set
up your Facebook business page using best practices.
The right way so you only have to do it once.
Three easy things you're gonna need before you set
up your Facebook business page,
and you probably already have these.
One is a photo that's gonna be your profile photo.
Could be your face, if you're the face of the company.
Or it could be your logo.
Second is another photo or any other photos
that you think would be good on your Facebook business page.
Anything from your business.
And if you don't have one, that's fine.
And the last thing is any pertinent info
about your business.
I assume you know your business's website if you have one,
phone number, email, that sort of thing, all right.
Once you've got all that, let's setup
your Facebook business page.
There's a couple of pages you can start from.
One, if you're just logged into your Facebook page,
and you do by the way, have to have
a Facebook personal profile
before you can create a Facebook business page.
Even if you have no friends, it's your login
for the Facebook business page.
But, you sit here on Facebook and then you go
up here to Create.
And then just click Page to create a page.
Or if you're in Facebook Business Manager,
click on Business Settings.
Then here under Pages, Add, and then Create New Page.
On this screen you're gonna choose are you a business
or a brand, or are you a community or public figure.
So choose whichever one makes the most sense for you.
Click Get Started.
Then you're gonna wanna name your page.
You can name your page whatever you want,
even if somebody else has the same name.
Now, that's not necessarily the best idea
if you're trying to have your business or brand stand out.
But, just go ahead and type
in whatever your name is going to be.
I've had this thing with animals lately for some reason.
So, we're gonna do that.
And then you wanna put a category to describe your page.
When you start typing, different categories will come up.
If for some reason you don't see what you want,
for example, I was gonna call this an energy drink.
Well, there is not a energy drink option.
So then I can try beverage, there you go Food and Beverage.
So now that's gonna be my primary category.
If you're really having trouble finding something,
type in the word company a bunch of different types
of companies will come up.
You an see non-profit in there.
A generic one you could use for now
if you don't see anything is just Brand.
Business is a good one that brings up a bunch
of generic ones.
And if you're just a business owner,
it could even be Entrepreneur.
You can change this later if you need to.
Next, you're gonna wanna add a profile photo.
If you are the face of the company,
I strongly recommend your face.
Because people connect with faces.
But if you're not the face of the company
then your company logo is great.
If you're gonna create your profile picture
in another editing program, I recommend 400 pixels
by 400 pixels.
It's just a nice square size that looks good
on all devices.
And also translates well if you're setting
up an Instagram and a Twitter and a LinkedIn
and other things.
But either way, if you just have an image you're using,
go ahead and just use it as is.
Facebook will let you crop it.
Just make sure that it's at least 180 pixels
by 180 pixels.
Anything smaller, it's gonna look pixelated
and just not look good on some devices.
Next, you're gonna wanna add a cover photo.
This is the photo that goes across the top
of your business page.
So this could be anything that represents your business.
And you can get really strategic with this.
But if you're just setting it up,
just choose something to go up there.
And that's it.
You have a Facebook business page.
But there are a few more steps you should do
to kind of make sure it's fully setup and optimized.
You'll see this box pop up.
Where it'll say hey, invite your friends.
You actually have some likes on your page,
they want you to try and get to 10 likes
just to kind of get going there.
I would suggest coming up here, I would go to Change Cover,
choose from photos.
I'm gonna tap the cover photos there,
and I'm gonna select that.
And it's gonna let me reposition it.
So if your photo didn't come out quite the way you want,
you can move it around like that.
Over here if you didn't like the way this came out,
you can hit Update, Upload Ohoto.
And this time it'll give you the choice to move it,
zoom in, out, get it looking exactly the way that you want.
Last thing that you wanna do is click on this About tab.
And fill out as much information as you can.
Because this is how people are going to find you.
And when they do find you, you wanna make sure
that they know how to contact you if they wanna hire you,
work with you, anything like that.
So go through, make sure you got your phone number,
your email if relevant, your website.
You can add other accounts in here.
You can actually link to Instagram.
It'll be an actual link.
You can put in your link for Twitter and Snapchat
and some of these other ones.
Because Facebook is not playing nice,
they won't have it be an actual clickable link,
but you might as well list them so that they're there.
If you wanna change anything form before like your category
or your page name, you can do all of that in here.
Clicking Edit Page Info up here on the right
will actually let you go through
and do everything all at once.
And if you do nothing else, take the time
to create a page username.
That's by clicking on this here.
If I just type in @koalabear, it's gonna tell me nope,
that's not available.
So you gotta put something in that is not used
by another page.
That is available.
Create username.
Now in your browser, your Facebook business page's address
is Facebook.com/thekaffeinatedkoala.
Or whatever username you chose.
So that way, it's easy to refer people to it
from other pages.
All right, once you've got your Facebook business page
all setup, feel free to share a link in the comments.
And as you are growing your business,
there are certain things you can do
to make your social media so much simpler and faster.
In fact, a lot of business have cut their workload
with social media in half.
You wanna grab this free guide?
On the screen right now, cut your social media workload
in half.
Thank you so much for watching.
If this video was helpful, take a second to hit subscribe,
give this a video a like or leave me a comment.
I read every single one.
And remember you're not only supporting me
at Five Minute Social Media,
but also my two tiny superheroes at home.
(upbeat music)