- I was at my parents this weekend,
my dad and I talked about how we were making $35,000 a
year in the prime of when I built Wine Library.
We made $35,000 a year.
Every dollar just went into building it.
(triumphant rock music)
What if I told you this was the
last Monday morning of your life?
- [Vernon] Just go all-in and go all-in really.
That's not like his words
but if you go and do it, do it.
You know what I'm saying?
He keeps it straight up with me, he keeps it real.
You know what I'm saying?
If my ideas or any of our ideas aren't good enough,
he's gonna let us know.
You know what I'm saying?
I think what me and Akeem got going on,
we're going to do something big these next few months,
few years so it's going to be good.
- Like, what's my advice of making money?
- [Vernon] Yeah, exactly. - [Gary] Cool.
- [Vernon] Just your advice and if you don't mind--
- [Gary] Yeah. - take notes on my iPhone.
- [Gary] Yeah. Do you want to record it?
So you can listen, you know what I mean?
- Yes, absolutely.
- [Gary] Think that's a smart move in general.
I think people need to record meetings more often.
- [Vernon] Yeah, I know.
I really wanted to learn how to make money on the offseason
'cause being in Canada we only get paid during the season
I just wanted to really pick his mind,
pick his brain and see what I can do,
anything I can do on the side and he really helped me out with
giving me some good tips.
I recorded our conversation.
- I think that there's a couple
ways to think about making money.
You can make money as an entrepreneur and businessperson,
which I've done, you know you build and you sell stuff and
you start a business.
There's also you've got enough just enough level of fame to be
you and make money.
What does that mean?
That means, and we can help you with this a little bit,
can you get paid $2,000 to give a talk in the Northwest?
That's where your brand most lives, right?
I think what you do with Akeem like documenting,
creating content is,
content is the absolute gateway to opportunity.
You know you can make one video that,
DRock I don't know if you're listening to this 'cause this
might be scratching. I don't know how I clipped it.
Yeah, so you may want to do that.
- And then also went to a Jets game yesterday,
my first NFL game ever.
Jets and Patriots, sorry Jets fans.
Your team lost, but man, it was a good game and had a good time
with my guy GaryVee.
Appreciate you brother and AJ and the rest of the guys.
- Are you guys first cousins?
- No, we're really, really close friends.
- Got it.
- We've known each other since we were five,
four years old.
- Adopted cousins. - Yeah.
- We were living with each other in college.
- [Gary] Understood.
- [Vernon] We've been together for a long time.
- [Tyler B] How'd you get involved with this guy?
- Vernon? - [Tyler B] Yeah.
- Oh, we grew up since we were little kids. You know?
Jackie Robinson Park, we go back.
- [Gary] Is this uncle the same way or is this actually
somebody's uncle? - Same way.
(group laughter)
Yeah, man, listen I love it. I love it.
I mean 100% that's the way to do it.
- Just, we go back high school-- - [Vernon] It's family.
- Pop Warner football, middle school,
you know, college.
Actually he went to Oregon and I went to Oregon State and the
Beavers we just won the Civil War in the first time in
like since 2007 so, you know, all my Beaver fans out there
watching this know we did it.
You guys did it, baby. You guys, did it.
- Alright, let's keep talking about this.
We're gonna start working on the talk.
We're gonna start working on your website.
I'm gonna take a look at that.
Let me give some, yeah, I'm gonna keep this.
Let me have a few minutes on this and
we'll take it from there. Good to see you, man.
- [Vernon] My dog, I appreciate it, man.
- Really impressive, my man. - [Man] See you tomorrow.
- [Akeem] So we're heading back to California,
I'm heading back to California today so.
- Email. Email. Alright?
Akeem, a real pleasure man, real impressed.
- Can we get a selfie? - [Gary] Yeah, of course.
Yeah.
I know we've been moving in a ton on them but it's worth it.
- [DRock] Not allowed to film this?
- Nope.
- [Tyler] Marcus is downstairs in the lobby.
- Cool. Okay.
It's good to see you, DRock.
How was your Asia trip? - [DRock] It was fabulous.
- Good. That's my post game.
Yes, yes, I drive.
Just so you know, my bit to Stephen Ross put a link to it.
They'll understand. See you.
("Dirty Money" by MadReal)
DRock? - [DRock] Yeah?
- I think...
How are you, brother?
- Good, how are you? - Gary, Chris.
- [Gary] Chris, such a pleasure. - Nice to meet you.
- [Gary] How are things?
- Sky's okay. - [Gary] Just okay?
- Yeah. - [Roger] Gary, how are you?
- I am super well. - [Roger] Jets loss last night?
- No, yesterday was actually perfect. Seriously.
See you guys. - See you, Roger.
We went to high school together.
- [Gary] Get out. - [Chris] He's--
- He's the best. - [Chris] the best.
- The best.
- [Chris] You guys, it's popping in here.
- Yeah, we're a, you know, you put 500
27, 29-year-olds together and you get some serious energy.
- [Chris] It's awesome.
I'm sitting in the lobby and people are
bustling through like crazy.
- [Gary] You probably feel this too, right?
It's unbelievable how much an organization will actually take
the exact personality of its leader.
- [Chris] Yeah.
- It's a stunning misunderstanding.
If your company sucks, your leader sucks.
That's just real because she or he is in charge.
They can get rid of all the bad stuff.
I hate when leaders are like,
"Oh, it's Rick's fault."
I'm like, "You hired Rick, fucker."
You know? - [Chris] Tell me about it.
- Yeah.
Andy?
Video, video, video, video, video,
video, video, video.
1.7 million on the 61 seconds.
- What's the best way-- - To get me to make captions?
'Cause that's what's holding us up?
No? Oh?
- I'm organizing them to get the BSUs and wallpapers but then you
pick the ones that you want and
so I'm like let's hold on to those.
So I just pinged you 11 videos--
- Yeah.
- that I think are good, that are diverse enough that they can
start working on micro and things to map to.
- Got it. Okay. - Versus--
- I trust you on that.
Let them go on that. - Okay.
So I can text it to you again.
- You need copy for Facebook. - Yeah.
- Yeah. Another thing, do you think I'm right about not
putting too many, if I'm gonna build up DailyVee,
I think too much content is not gonna make people want to be
subscribed so I think what we should do...
- [DRock] We were talking about that.
- On YouTube?
- We also talked about Gary talking to the camera a lot.
- Yeah, there's a bunch of different things.
(laughs) We talk about everything a lot.
Do you think that if we're making this commitment to
DailyVee that we should maybe only
put two videos a day max?
And what we do is then use--
- I think we can get away with two to three,
one of them always being DailyVee so--
- I want to go two.
I believe I'm right about this.
- One being DailyVee?
- One being DailyVee, one being something else.
We have to do that. - Yeah.
- We should always do one of those--
- Every day. - [Gary] Every day.
- [Man] 'Sup my dude?
- [Gary] All good stuff, man. How are you?
- [Man] Can't believe this.
- Oh, you were here when we moved here, no?
- [Man] No! - Jesus.
- Some of the guys, man.
How much time do you spend in LA?
- A ton.
- LA's good for tacos, vinyl records.
- Weather.
- Weather and vintage clothing. - Yeah.
- The people just different. - 100%. Especially for me.
I'm like hustle for New York so LA feels like...
- You get it.
- But, but, the weather can seduce you.
- It can.
- The weather can trick you. - It can.
- Don't let the weather trick you.
- We have some great nights. - The snow.
- Yeah, after a snowstorm.
- Linds, I need to talk to you about don't let me
forget about (censored).
- [Linds] Okay. Most definitely.
- Yeah. It was really good.
'Sup Alex? - [Linds] Cool.
- [Alex] What's going on? - How are you?
- [Alex] I'll guess I'll kick it off since
I'm the one that proposed this.
It's made sense for quite some time
that just you two get together.
Half fitness reasons, half purely selfish.
As a fan of what you've done, us three write fairly well,
we've seen what you've done
behind the scenes for a while now.
So I think for us it makes sense to get together,
love to hear what you're up to.
- [Linds] Plus, we love Emma. - I know.
- [Linds] I talk to her about (inaudible).
- [Gary] Star of DailyVee 52.
- [Emma] Yeah, so I worked with Peter before
I actually came to Vayner. - [Gary] I know.
- And was working with Brooklyn Bowl and then I came over to
Vayner and now I moved over to on Peter's projects to do
marketing and yeah I just think there's a lot of
partnership opportunities between both of you.
Yeah, as Alex said, good people for you both to know.
So, I think whether it's us being able to connect you with
potent clients for VaynerTALENT or us talking to you about what
we're looking to do with video or our new platform fans
I just think there's a lot of
opportunities to partner and chat.
- [Gary] I'm sure we're both here for the same reason which
is, especially knowing what I know about you from afar and
just knowing these people so well and what they feel.
It's gonna be a game of the
other person trying to provide value, right?
- [Peter] Yeah.
- From my standpoint, I'd love to know the three most important
things for you in the world.
And I think, you definitely know this,
and all of you know this, if video's important to you,
I don't need you guys to become a client.
If you want to come here, or actually it's at 315,
actually, it's about to be in Long Island City.
From my standpoint, I'm just playing forever.
- [Peter] I play forever, too.
- You know what I mean?
And so for me, I have zero short term wants.
Yes, I mean, VaynerTALENT's super important.
So, we have a real thing that were about to build so that's
good and cool but as far as from your guys world,
any capability that you guys want internally
I'm thrilled to lift the hood.
- [Peter] I have two ideas, that's why I'm here.
- Okay. You gonna figure out which--
- When do you have 'til?
- Probably the Facebook video version
versus the CNN documentary. I'm kidding, I'm kidding.
I don't know.
- [Alex] 40 minutes. - 40? Oh great.
That's a lot. That's a big one.
- So, I grew up here in the city.
I wasn't so much a music guy.
I had a public access TV show in high school.
- No shit.
- Yeah, channel 35. - I love it.
- But it was on my high school sports team.
I grew up, we did video.
- How old are you?
- I'm 44. - Love it.
- Almost said 43. - You just turned 44?
- Yeah. - When?
- September. - Oh, okay.
- I'm still saying 43. - That's impressive.
- I'm November 14th and
I've already accepted 41 begrudgingly.
Go ahead.
You know what my LLC is called?
My personal LLC, the thing I run everything through.
Filling The Seats. - No shit.
- Because, now I'm gonna tell you a story about Tribeca
because in 2005
Drew from Tribeca Bar and Grill reaches out--
- I know him.
- And he goes, "Hey, I hear you're like the
"new whiz kid of wine.
"We have this $200 wine dinner
"that we sold three seats for and
"I have to sell 190 of them. Can you help?"
And I'm like,-- - Right.
- I'm like, "Me? Maybe." I'm selling wine.
- Yeah.
- I'm a wine retailer in New Jersey.
So, I send an email to my wine email newsletter.
I have no idea what's gonna happen and I get a phone call
from Tribeca Bar and Grill.
I sent the email 11, I remember this like yesterday,
at 11:30 in the morning at 12:17 they call me.
I get on the phone, they go, "What the fuck did you do?"
And I said, "I sent an email to my email newsletter."
They're like, "We've sold out.
"We've spent mailers,
"signage, calling people.
"You've sold out 140 seats."
I literally called my accountant I'm like,
"I need you to register an LLC called Filling The Seats."
That's why it's Filling The Seats.
- [Peter] I know things are starting.
- [Gary] Let's continue this. Real pleasure.
Have a great, great holiday. - Thank you.
- I'll try to see you before the end of the year.
- [Emma] Thanks, Gary. - Great to see you.
- [Tyler] Meeting got canceled. - [Gary] Okay, good.
To where? - [Tyler] (censored).
- Yeah. I'm gonna take this off.
Great day of hustle. Got a lot done.
It was good to get back in the grind after 10 days of filming
in LA and Thanksgiving weekend.
Really enjoying the seven days a week DailyVee.
Hope you guys are as well and I will see you soon.
(clicks tongue) Deuce.