BACK-TO-SCHOOL TRENDS, STAY WITH
US FOR THAT.
COMING UP RIGHT NOW, OUR TOP
BREWERY IN MORE THAN 60 YEARS,
LOCATED OUTSIDE OF BALTIMORE,
MARYLAND.
HERE JOINING US NOW IS TOM DAY.
THANK YOU FOR JOINING US.
>> THANK YOU FOR HAVING ME.
>> YESTERDAY WAS AN INCREDIBLE
DAY.
WE HAD OUR RIBBON CUTTING
CEREMONY.
TODAY WE OPEN UP OUR DOORS AT
3:00.
WE'RE EXPECTING QUITE A FEW
PEOPLE.
THE BUZZ YESTERDAY WAS
GREAT OPPORTUNITY FOR US TO TAKE
GUINNESS MORE FROM A BEER TO
GUINNESS AS A BREWER.
AS AMERICANS AND CONSUMERS ALL
AROUND THE WORLD ARE LOOKING FOR
INNOVATION, FLAVORS, DIFFERENT
VARIETIES, WE THINK WE'RE
UNIQUELY POSITIONED TO BRING A
BIT OF THE MAGIC THAT WE HAVE
HEE
HERE THEU.S., AS WELL AS HAVINGA
HERE THEU.S., AS WELL AS HAVINGN
INNOVATION PIPELINE SET UP TO
INTEREST CONSUMERS FOR YEARS TO
COME.
MARIA: THE COVER STORE
MARIA: THE COVER STORY OF THE
JOURNAL IS THAT THE BUSINESS IS
ON THE ROCKS.
WE'LL TALK ABOUT THAT COMING UP.
HAVE TARIFFS IMPACTED YOUR
BUSINESS?
ARE YOU EXPECTING TARIFFS TO CUT
INTO THE GROWTH STORY?
>> IT'S A GREAT QUESTION.
OBVIOUSLY IT'S A SUBJECT OF A
LOT OF CONVERSATION RIGHT NOW.
WHEN WE LOOK AT OUR BUSINESS,
PARTICULARLY FOR GUINNESS IN THE
U.S., WE'RE BREWING, WE'RE
CANNING AND WE'RE BOTTLING
EVERYTHING OVER IN EUROPE FOR
LEGENDARY GUINNESS STOUT.
WHEN WE THINK ABOUT WHAT WE'RE
DOING IN THE U.S., A MAJORITY OF
OUR BEER IS IN BOTTLES.
IT'S ALSO DONE IN KEGS.
IF YOU THINK ABOUT IT FROM THE
ON-PREMISE AND BOTTLE
STANDPOINT, IT'S NOT THAT
SIGNIFICANT OF AN IMPACT TO OUR
BUSINESS.
WE'RE FOCUSED ON AROUND HOW DO
WE MAKE SURE WE PUT THE BEST
PRODUCT OUT THERE FOR CONSUMERS
TO ENJOY EACH AND EVERY DAY.
>> AS A BEER FAN, I'M EXCITED TO
COME OUT AND VISIT THIS.
I THINK BEER DRINKERS IN AMERICA
NEED NEW INNOVATION.
IT LOOKS SO COOL SEEING IT ON
THIS IS BECOMING FOR ME,
PERSONALLY, I'M GLUTEN FREE
EXCEPT FOR MY BEER.
SO HAVE YOU GUY HAD ANY PUSHBACK
SO HAVE YOU GUY HAD ANY PUSHBACP
SO HAVE YOU GUY HAD ANY PUSHBACS
SO HAVE YOU GUY HAD ANY PUSHBACB
SO HAVE YOU GUY HAD ANY PUSHBACC
GLUTEN FREE AND THE NUTRITIONAL
FOCUS FOR A LOT OF AMERICANS, IS
THAT A CONCERN FOR YOU RIGHT
NOW?
>> IT'S SOMETHING OBVIOUSLY THAT
EVERY BREWER IS FOCUSED ON.
WHEN I THINK ABOUT PART OF OUR
PORTFOLIO IS OBVIOUSLY GUINNESS
WHICH WE'RE TALKING ABOUT HERE
TODAY BUT WE ALSO HAVE SMIRNOFF
ICE AND WE HAVE A TREMENDOUS
LINEUP FROM OUR SMIRNOFF ICE
PLATFORM WHICH MAKES UP THE
OTHER 50% OF OUR PORTFOLIO.
AGO.
WE'RE PLAYING IN THAT SPACE,
MAKING SURE WE GIVE CONSUMERS AN
OPPORTUNITY, NO MATTER WHAT IT
IS THEY'RE LOOKING FOR, AN
SURE THAT IT'S SOMETHING FOR
EVERYBODY TO ENJOY, NO MATTER
WHERE YOU ARE, AT WHAT TIME OF
THE DAY OR NIGHT.
>> THIS IS JOANIE COURTNEY.
IT'S GREAT, CONGRATULATIONS ON
YOUR OPENING.
I'M CURIOUS TO WHY GUINNESS
ACTUALLY CHOSE BALTIMORE,
MARYLAND.
LOOKS LIKE YOU HAVE A REALLY
STRONG PLAN HERE WHAT YOU'RE
DOING AND GETTING VERY INVOLVED
IN THE COMMUNITY.
CAN YOU SHARE WITH US A LITTLE
LUCKY ANOUGH ANT
LUCKY ANDUGH ANT
LUCKY AND NH ANT
LUCKY AND NORANT
LUCKY AND NORTHT
LUCKY AND NORTH NET -- LUCKY
ENOUGH AN FORTUNATE ENOUGH, WE
WERE TRAVELING THE COUNTRY AND I
ARRIVED IN BALTIMORE AND I SAW
COMPLEXES IN TERMS OF IRELAND --
CONNECTIONS IN TERMS OF IRELAND
AND BALTIMORE AND THE HISTORY
AND YOU THINK ABOUT THE SITE
WE'RE ON, I'M LUCKY ENOUGH TO
DISTILLERY WAS BUILT HERE.
GUINNESS IS KNOWN FOR HISTORY
AND HERITAGE.
THE MINUTE I ARRIVED, THE
CONNECTION WAS THERE.
HOW DO WE FIND A WAY TO BRING
THAT AND SHOWCASE THAT TO LIFE.
MARIA: WHAT ABOUT BUSINESS
TODAY?
I MENTIONED THE ARTICLE IN THE
JOURNAL YESTERDAY AND IT SAYS
AMERICA'S LONG LOVE AFFAIR WITH
BEER IS ON THE ROCKS.
HOW IS THE BEER INDUSTRY IN THE
UNITED STATES CHANGED AND WHY
ARE WE LOOKING AT AN INDUSTRY
THAT IS LOSING LUSTER COMPARED
TO THINGS LIKE VODKA AND WINE?
>> FOR ME, WHAT'S IMPORTANT IS
WHEN WE LOOK AT OUR GUINNESS
UP OVER 20 BASIS POINTS IN TERMS
OF THE ON-PREMISE.
THE CORE GUINNESS BUSINESS IN
THE U.S. IS VERY HEALTHY.
AND WHEN I THINK FOR THIS, THIS
IS AN OPPORTUNITY FOR US TO SAY
HOW DO WE CONTINUE TO MAKE SURE
WHAT CONSUMERS ARE LOOKING FOR
IS THEY'RE LOOKING FOR DIFFERENT
FLAVORS, DIFFERENT CHOICE,
VARIETY.
THEY'RE LOOKING FOR LOCAL.
WHEN WE THINK ABOUT GUINNESS AS
A BRAND, THE OVER 250 YEARS OF
HISTORY AND LEGACY THAT THE
BRAND HAS, I THINK WE REALLY
SQUARELY FIT INTO THAT SPACE,
COUPLED WITH WHAT WE'RE TRYING
TO BRING TOGETHER, NOW IN THE
TOGETHER BEER, PUTTING TOGETHER
OFFERINGS OUT THERE FOR
CONSUMERS TO MAKE SURE WE'RE
CHALLENGING THEM, GIVING THEM
SOMETHING INTERESTING AND WE'RE
FINDING A WAY TO SOURCE
PRICE IFS THE TARIFFS STICK?
>> FOR US, AGAIN, OBVIOUSLY
WE'RE CONTINUALLY MONITORING
TARIFFS OVERALL.
WE'RE FOCUSED ON RIGHT NOW
MAKING SURE THAT WE'RE PROVIDING
THE BEST QUALITY PRODUCT IN THE
MOST CONSISTENT WAY TO GUINNESS
CONSUMERS ALL ACROSS THE U.S.
MARIA: WILL IT BE MORE
EXPENSIVE?
>> WHEN YOU LOOK AT OUR BUSINESS
OVERALL, YOU HAVE A LOT OF OUR
BEER THAT IS PRODUCED IN EUROPE
AND THAT IS CANNED IN EUROPE.
I LOOK OVERALL FROM OUR
STANDPOINT AND NOT TO SAY THAT
IT DOESN'T HAVE AN IMPACT BUT
IT'S NOT A MATERIAL IMPACT.
MARIA: GOODS TO SEE YOU.
THANKS SO MUCH -- GOOD TO SEE
YOU.