OK.
I'm back.
I told you we were amping up some of our biggest and best signature moves,
and we are.
We already launched JUMP!
On Demand, and now I'm back with the next Un-Carrier amped announcement.
In case you can't tell by now, I hate limits.
I hate most rules.
I hate barriers and borders and restrictions of all kinds.
That's why I love taking on the big wireless
carriers, because they're famous for hidden rules
and for finding ways to put more barriers
and borders and limits around what their customers can and can't do,
so many restrictions.
And if you step one inch out of line, they punish the hell out of you.
That's why I've been so fired up about today's news.
So let's get to it.
Today, we're amping up our first Un-Carrier move, Un-Carrier 1.0,
Simple Choice.
And we're expanding this flagship wireless plan with coverage
and calling to include all of Canada or Mexico at no extra charge.
Yes, that's what I said, expanding our Simple Choice wireless
plan to add calling, texting, and data to all of Canada or Mexico
at no extra charge.
You know, making a call or using your phone in Mexico, Canada,
and the US is now just like going out of state.
Go from New York to Canada or from California to Mexico.
And it's just like going from Idaho to Texas or Georgia to Kentucky.
Your service just works.
You know, the carriers still make it a huge pain
when you cross any borders, including Canada or Mexico.
It's just ridiculous.
Cross a border, and they jack up your rates 120 times for data.
AT&T and Verizon make it so complicated, confusing, and difficult. You know why?
Just so they can make more money off of you.
In fact, they're projected to make nearly $10 billion
in global roaming charges this year at margins north of 90%.
This is one of the wireless industry's dirtiest little secrets.
You know, to make you feel better, they offer
a variety of international calling or data
plans that you have to pre-purchase.
Basically, they make you guess what you use before you even start your trip.
And if you're wrong, hundreds of dollars in fees
lay in wait when you get your bill back home.
You know, in the meantime, AT&T recently spent $4 billion
buying Mexican companies, and their customers still
haven't seen any benefits.
In fact, at a recent JP Morgan tech, media, and telecom conference,
their CEO said that they will be the first to offer
cross-border coverage with Mexico.
Wrong again, Randall, not the first, not the only--
that would be T-Mobile.
And by the way, we're adding Canada, too.
You know, these guys believe that they can buy their way into domination
across nearly any market.
Buy a company.
Freeze competition out.
Wrong-- competitors can partner up, consumers can win out,
and in the long run, they will, whether it's wireless or some other industry
that AT&T wants to own.
But I digress.
There are a ton of customers out there living with this pain,
and I'll bet you had no idea.
Did you know that Americans are calling and traveling to our neighbors
in the north and south in huge volumes?
35% of all calls from the US are to Mexico or Canada.
So we're going to eliminate this problem,
take away yet another pain point for consumers, for no extra cost.
Here's how it works.
Now, when you're calling from the US to Mexico or Canada,
you don't have to think twice.
And when you call from Mexico to Mexico or even Canada to Mexico,
it's all included with our Simple Choice plans.
And if you're traveling, your phone works in Canada or Mexico
just like it does in the US.
Wherever you call, whenever you travel in North America,
you get the same great Un-Carrier experience.
When you're in Canada or Mexico, you get LTE high-speed data automatically,
straight from your T-Mobile 4G LTE bucket.
You know, this is what the Un-Carrier does.
We give more to you without asking more from you.
We partnered with some of the top nationwide companies in Canada
and Mexico so that you will get the very best, most complete coverage
across all of North America.
This amped-up version of Simple Choice is the only wireless plan
to cover all of North America at no additional cost.
You know, the only trouble we had is deciding what
to call this new Un-Carrier benefit.
"Canmerexico?"
"Americanico?"
"Mexericada?"
I think I've got it, "Mobile Without Borders."
I think that works.
Introducing Mobile Without Borders, our latest installment in Un-Carrier
amped--
oh, and in case you were wondering, no, this is not the last thing
we're amping up.
There's more to come in the weeks ahead, maybe even next week.
Stay tuned.