[Chloe - Treat Me, playing]
- My favorite glam look from the video,
I would have to say, in the spa of honey.
I love how It's like a simple back bun
but then there's also like a braided crown over my head.
I felt like Khaleesi until I took it off.
[energetic music]
Hey, Allure, it's your girl, Chloe Bailey
and welcome to my beauty evolution.
[Chloe singing, Pretty Hurts, by Beyonce]
Sis and I love this song, Pretty Hurt, so much
from Beyonce's self-titled album.
This was like her surprise drop,
and mind you I'm like the biggest Beyonce fan,
and I was just so excited.
And Halle and I were like,
okay we're gonna do, Pretty Hurts.
At this time, we'd done like maybe five covers of her songs,
so it was pretty routine to pick our favorite Beyonce one.
But this one specifically resonated with us
because it's all about body image
and how you perceive yourself.
We were in our home in Los Angeles, in Studio City.
The backdrop was this dresser.
We were sitting on the floor.
I had my keyboard on the floor
and we did like 10 to 15 takes of it.
And we loved it so much.
And we just uploaded it
not really thinking so much about it.
The purple eyeshadow I had going on and the matching shirts,
that was a little rough, but it worked, I guess.
This performance, I remember so clearly.
This was one of our tennis court productions
of, Forgive Me and Do It, for the BET awards.
It was freezing that night.
We had two different sets.
It was so much fun.
I remember coming up with that choreography
like two hours before the performance.
This was when Sis and I did our own hair and makeup
for this performance.
This was like when I was learning how to do a winged liner
and putting on a lash.
Great at over lining my lips with the gloss.
That's my favorite thing to do.
And I think I'm really good at my brow.
I like making it a little bit thicker to frame my face
and I love doing that.
I love having fun with experimenting
and styling my locks and like Tanisha and Fesa
and Dr. Kary.
Like those are just some of the few hairstylists
that we constantly work with
to like experiment and try new and different styles.
I'm like, just because we have locks
we shouldn't hold ourselves in a box.
I like to play.
I like to add little weaves sometimes.
I like to wrap my hair in blonde hair sometimes
so it like gives me a different look
and I don't ruin my natural hair with bleach.
So it's like fun to play.
And it's like doing a different role.
Performing for Tiny Desk was always a dream of hours.
And it always has been before the pandemic.
Tiny Desk pulled through, they asked us to do it.
I was so happy.
Sis and I did our own hair and makeup for that performance.
We originally weren't gonna wear sweats.
Sis had walked into sound check with that outfit on.
And our stylist at the time was like, you know what
let's keep it chill since we're sitting on a desk.
So I just had a sweat suit and a hoodie
and Sis kept what she had on and we did it.
[Chloe, Have Mercy, playing]
Have Mercy was my very first solo music video.
And I was so nervous.
I was like, what can we do? And I have the best,
best creative team ever. Shout out to Park wood.
And, you know, Andrew and I, we were like, okay
we see pink when we hear this song.
And I was like, well, I want like some dark twist.
Because I always love narratives to stories.
And, you know, I had this quick vision in my head
of like me with blonde locks all wrapped around my body.
And I was like, what if we do like this Medusa type thing
where like, you know, men over sexualize us,
but like when we do it it's an issue.
But I was like, we can turn men stone.
Like we lure them in and then turn them into stone.
That's us taking our strength and our power back
when it comes to our sexuality and our bodies
and owning it in the confidence, so.
I definitely wanted Have Mercy to feel fun
and bright and pink.
And I love anything that sparkles, so of course
I was very happy that I got to do a glitter eyeshadow.
The use of crowns was definitely supposed to
signify being a goddess.
And like the mother witch Medusa in the video.
We are all Queens, ladies.
And I felt like it was important to establish that
we realize that power within ourselves.
[Chloe, Treat Me, playing]
Treat me is inspired by loving myself.
And like, I love how it starts off with me and the leopard.
And I kind of think of the leopard
as like a strong cat, strong cat, right?
We're fearless and powerful.
And then definitely going into the spa
and the bath of honey.
It's, we're a treat, ladies, were very sweet and seductive
and that was so much fun to do.
And I think my favorite scene is the shower scene
at the end, where I'm like washing
off all the stickiness off and I'm having so much fun.
It was so many takes in the rain.
And it was just the best with like the white winged liner
and it was waterproof.
We did so many tests to make sure it wouldn't
smear all over my face.
My favorite glam look from the video
I would have to say, in the spa of honey.
I love how it's like a simple back bun
but then there's also like a braided crown over my head.
I felt like khaleesi until I took it off.
To be a solo artist, it feels definitely scary.
It's like, I'm finding myself through it.
And it's something I've always wanted to do
since I was a little girl because I just really,
really love performing.
But it's hard actually doing it and believing in yourself.
And I look back, I'm like, okay, I'm doing it,
am I doing it?
[upbeat music]
Thank you, Allure, for joining me on my beauty evolution.