Choosing a product to drop ship is one of the most
important decisions that you'll make as an entrepreneur.
It's going to have long-term effects on your business and will
ultimately influence your success.
In this video, I'm going to give you some evergreen
product ideas for drop shipping niches that are currently
experiencing an upward trend.
I'm also going to help you develop a mindset that will give you
actionable tactics to identify solid product ideas yourself.
The goal here is to give you the knowledge and tools you
need to succeed on this first step of starting a successful
dropshipping business.
And speaking of that, one thing I really want to highlight
here is that choosing a drop shipping niche is really just
the first step in the process.
And I want everyone watching this video to understand that ultimately
successful require hard work, a solid understanding of marketing,
branding, and customer service.
Welcome back to Learn With Shopify, where we give you the
knowledge you need to start and grow an online business.
Now let's jump right in and start talking about some
of the best dropshipping product ideas for 2021.
The current situation we find ourselves in has certainly
influenced the upward growth of these drop shipping categories.
That being said, you're not going to find any products on
this list that are fad products.
Rather, these are evergreen product ideas.
So while the pandemic might've created a surge in popularity,
even a few years down the road, these are things people will
still likely need or desire.
First, let's start with pet supplies.
Since people are currently traveling less and spending
more time at home than ever many people are interested
in a new furry friend.
And all of these people will need pet supplies and equipment,
pet beds, dog crates, feeding bowls, and the litter boxes.
These are such great products to drop ship because people are
always looking to spoil their pets.
Then we have fitness products.
With access to gyms being severely restricted this past
year, more than ever, people are working out at home.
Not only is this helping them save time and money, but people
are realizing that you can get a great workout routine at home with
just a little bit of equipment.
Yoga mats, home gym equipment, massage guns, squat proof leggings.
These are all such amazing products to sell and I know so
many people that aren't even planning on renewing their gym
membership after having such success working at our home.
Next, we have office products.
For knowledge workers, remote work has become a major part of
our lives and what's more major companies like Shopify have made
announcements to become digital by default, which means that the
adoption of remote work is here.
And if people will be working at home more often, they're
going to want to invest in optimizing their spaces.
Standing desks, home office chairs, ergonomic computer
stands, blue light blocking glasses and standing desk mats.
These are all amazing products in this niche to drophsip.
Think about it.
If you're working at home five days a week, eight hours a day,
aren't you going to want to optimize in making your space
comfortable and more productive?
Some companies are even setting aside allowances for
employees to help develop their home office spaces.
So this is a really good niche to be in.
Next, we have kitchen equipment.
With access to restaurants being so limited this last year, interest in
cooking at home has been soaring.
And as any self appointed chef knows, you need the right
tools to get the job done.
Air fryers, high quality kitchen knives, portable blenders, wine
fridges, and electric kettles.
These are all great products to sell in this niche.
Cooking is not going anywhere, and this is an
amazing niche to get into.
Next we have houseplants.
More than ever, people want to be able to bring a touch
of nature inside their home.
Especially for those living in urban areas, getting a daily dose
of nature can be hard to come by.
In recent months, becoming a parent of a plant has begun
increasing substantially.
Some categories of plants that have seen particular growth are
air purifying plants, succulents, plant pots and also fake plants.
Next we have wellness and beauty products, products that help
people live healthier, happier lives are always in fashion.
Kids face masks, face rollers, essential oils, anti-aging
cream and beard oil are all examples of products
excelling in this category.
Next, we have sleep accessories.
People are always looking to gain a better night's sleep.
In fact, the sleep aids market is expected to be
worth $114 billion by 2025.
In this niche, we got blackout curtains, eye masks, blankets,
pillows, and silk pajamas.
These are some of the most trending products in the sleep niche.
Then we have gaming.
Gamers Spend a massive amount of money on their hobby and there
is no doubt that the gaming niche can be a lucrative one.
It's expected that the gaming market will be
worth $295 billion by 2026.
So here are some amazing products you can dropship in the niche.
Gaming monitors, mechanical keyboards, gaming headsets,
podcasts microphones, and gaming chairs.
Thinking about starting a drop shipping business?
Well make sure to sign up for this webinar.
In this 45 minute workshop, we'll walk you through how to start and
launch your dropshipping business.
Learn how to source top selling products from thousands of
suppliers without having to pay for products upfront, worrying
about inventory or shipping a single package yourself.
Learn how to get your first sale and beyond.
Register using the link in the description below and gain access
for a free on-demand webinar that's helped over 100,000 entrepreneurs.
Now let's talk about validating products.
See these niches and ideas are a great place to start
for any aspiring dropshipper or even an experienced one
that's looking to expand their empire and open new stores.
But in this video, we didn't just want to give you a list of
trending products and niches, but also wanted to give you
the tools and mindset to be able to identify your own.
See product validation is such a crucial part of the process
because it gives you insight into market size, target audience,
and insight into the competition that already exists in the space.
Now, while there are many ways to validate a product,
I'm going to give you the most frequently used methods.
When trying to unearth the perfect product idea, getting inspiration
and understanding industry trends is one of the best places to start.
Start by heading over to trend hunter, which is
the world's largest trend forecasting community.
This site has tons of subcategories giving you ideas into virtually
every niche on the planet.
You also can head over to online marketplaces.
Each one of these massive online marketplaces will have
curated lists of products, experiencing a growth in demand.
Consider checking out Amazon's new and interesting finds.
eBay's trending on eBay.
Alibaba's first look at next seasons products and
fancy daily discovery.
Another great way to gain product inspiration is by
installing the Google Chrome extension my ad finder.
My ad finder lets you turn your entire Facebook newsfeed into ads.
This will allow you to hunt for trending Facebook ads that are
in popular product categories.
One thing to note here is that it is specific to
your personalized newsfeed.
So you may want to try this out on your friend or your
partner's Facebook newsfeeds to get more diverse inspiration.
Now one thing that is great about looking through Facebook
ads to find product inspiration is that you can see how much
engagement the ad is getting.
And you can also look through the comments to see what people are
actually saying about the product.
Now, if you want trending products delivered right to your inbox,
consider subscribing to the following email newsletters: 2PM
Daily, Things Testing and Trends.
Once you have a product idea, you'll want to head over
to Google trends to get an idea of how interest in the
product is growing over time.
This is an important step in the process, as it will
give you information about where potential customers are
located, and if interest in the product is seasonal, which
you'll definitely want to know.
Next head over to a keyword tool like Google's keyword planner or
Uber suggest since they're free and type in a query and you'll
be returned several key figures.
The first is search volume and this is how many people are typing
in the search query per month.
A high search volume is a solid indicator.
There are two types of search volume.
We have global search volume, which is the whole world, and
we'll have a local search volume, which is the USA in this case.
And that's important depending on where you want to ship.
Next we have competition Score/ AllinTitle.
And this tells you how many people are trying to rank
for this term and how much competition there is in this
space, telling you how difficult it's going to be to rank for it.
A low competition combined with a high search volume
is a winning formula.
Next look at search term variations, and this is
different wording, but searches related to your product idea.
If a search term has many variations, this is a good
sign that the market is fair.
Once you've identified a product idea that has a solid upward trend
graph, and also meets our keyword criteria of having a high search
volume and low competition score, you'll want to search Google for
the term again, and this time you're looking for e-commerce
brands ranking for this term to identify your competitors,
click through to their website.
Now using a Google Chrome extension called similar web,
you can get an approximate idea of how much traffic each
site is getting and how much demand exists for the products.
Next check out these competitors on Trustpilot, where you'll be
able to see what past customers are saying in their reviews.
And since they're unmoderated, you'll get an unbiased
view of these products.
Really take note about the language past customers are using and
any complaints they have had.
This can help you with your brand tone, your brand language, and
also the positioning of your brand.
Next head over to their Facebook pages and go through their ad
libraries, systematically take note of how they're presenting
themselves and what product stories they're telling.
Now, since you're looking to get started building a drop shipping
empire, we wanted to help you out.
Shopify is offering a free 14 day trial, simply click the link
above to take action and begin your journey into ecommerce.
Hopefully this video has given you some solid value, and I really
hope you're walking away with not only some amazing drop shipping
product and niche ideas, but also with a solid understanding about
how to identify these niches and trending products yourself.
Now as always, don't forget to like, and subscribe to
this channel, so you don't miss out on more tips to
grow your online business.
Remember we're channel for small business owners with big plans.
I've been your host Tyler, and I'll see you next time
on Learn With Shopify.