How to five times lead capture from your channel without being salesy?
Do you have a podcast or a channel here on YouTube and you'd like to capture more leads
for your business? I've got a four-part process to share with you the actually five times to
my lead capture from this channel. This four-part process is problem, tool, link and drop. Let's take
each one of those individually. Problem, what problem do you solve? This is the first step
to identify the problem that your listener or your viewer is probably having. I recently read Russell
Brunson's book Expert Secrets. In this book Russell shared a brilliant formula for how to identify the
problem in a way that's going to make sense in the delivery and here's what he suggested, how to blank
without blank? Let's talk about the blanks. The first, how to blank is what your client or your
prospect wants or needs? How to get what it is that you want without the second blank is whatever they
fear or whatever's getting in their way or what they think the problem is with getting what it is
that they want. How to get what you want without experiencing what you're afraid of? You have the
formula? Let me show you an example of how I've done that here on this channel. So, you see here
one of our top-performing videos on this channel is how to get your kids to listen without yelling.
So, do you see the formula? How to get your kids to listen without yelling? Getting their kids
to listen is what parents want to accomplish. Yelling is what they're tired of doing and so
I've plugged it into Russell's formula to come up with the title for this particular video. Now
take a moment to think about what is the problem that your people are experiencing? What is it that
they're looking for a solution to? How to blank? How are you going to fill in that first blank without
blank? What is it that they're afraid of? Think about that for you for what it is that you're
offering. How to blank without blank, got it? That's the first step. Now, we're going to create a tool.
Remember, it's problem, tool, link, drop. The tool is something that you can give them for free. Now, when
I say for free what I mean is they don't have to pay any money for it. This tool needs to meet
three criteria to be an effective lead capture. It has to say give them time, money and effort. So you
don't want to require a lot of any of those for them to receive what it is that you're offering
as a tool. What I would suggest is that you take the problem and come up with a quick and easy
tool to answer that particular problem. So, going back to my example, how to get your kids to listen
without yelling? Alright, one of the keys there as a psychologist I've known this for years is to use
consequences that don't require cooperation. Now, if you're a parent you're probably like like what
what and that's exactly what I want my audience to be thinking. What are you talking about? What
kind of consequences? I have created a tool that is one page, just one quick page. You see, it says
consequences that don't require cooperation and then it's all on one page. There's not a
lot of time that's required. I'm not going to charge them anything for it. It's going to save
them some money. That's the kind of tool that I'm talking about. So. think about what kind of a tool
you could create to answer the problem that we identified in step one. Hey, before I share those
other two steps with you these are just ideas that I have used that have worked very effectively for
me. Would you be willing to plus one this? What are your brilliant ideas? What have you tried? Share in
the comments down below what you've tried that has worked well for you. Let's get some ideas flowing.
Okay, on to that next one problem, tool, link, drop. Let's go to link next. Using the example that I
already shared with two consequences that don't require cooperation. You want to create an easy
link. So as you look at this example here's the format that I would suggest, your awesome website
slash their awesome tool that you're giving to them, okay. you'll notice here
drpauljenkins.com/consequences. The key here is to make it as easy as possible for
them to remember. Now, you can also use things like a QR code that you tie to that particular
link or URL. I do that when I'm speaking to an audience of live attendees because they can
pull up their phone easily and scan that code up on the screen. I do want to make it simple so
that they can remember it. That's why I'm thinking your awesome website slash whatever
the solution is that you're offering them. I set these up in my website through a little
tool called pretty links, pretty links. It's just a plug-in to my WordPress site. There might be
other ways that you would do this but create a link that makes sense for the tool that you've
created kind of like what I'm showing you here and this is the actual landing page that you'll see
when you go to drpauljenkins.com/consequences. In fact, you know what it's live go type that into
your browser and you will see exactly how I've set it up. In fact, if you opt in for that and I
don't know if you want the consequences or not if you do that's the way you can get it. But even
if you don't, go sign up so that you will see what kind of emails I send to fulfill that. You'll see
the landing page like I've shown you here. I'm sharing everything that I know so go use it if
you'd like to it's a live site drpauljenkins.com/ consequences. That's the link step. Let's go to
that last step drop. What I mean is drop the link that we created in the previous step for the tool
that we created in the second step to solve the problem that we identified in the first step. Drop
it into your content. The way that I typically do that is through bringing up the tool in a way
that it creates some interest for them and then I just work it into whatever the presentation is.
I've given you some examples here of what that might look like. Usually I'll say something like
hey, don't worry about taking notes about this. I've got this already put together for you or hey, don't
worry about this too much. I've got it for you and then you drop it into the content. So I'll
say something like just go to drpauljenkins.com/ consequences and I will put this right in your
hands. Do you see how that works? So there's a few script ideas there for you. You can do this. By the
way, if you are a guest on someone else's show. Last May I was invited to be a guest on Jody
Moore's podcast Better Than Happy. Go look it up it's awesome and as she was interviewing me I was
talking about one of my models. Well I've created a little tool for that because it's a visual model
on an audio podcast, I was able to drop it into the content very easily by saying, "Hey, you don't
have to just imagine this in your mind. I'll give you the visual. Go to drpauljenkins.com/jody. Now,
why did I use slash Jody because I was on Jody Moore's podcast. You follow? You want it to make
sense to the people who are consuming the content. So, that's the one that I created as a guest on her
show drpauljenkins.com/jody. I think that one's still live too you can go check it out if you want
to and then they get a copy of the model that we were talking about on the program. So that's what I
mean by drop it into your content. On this step try to make it as natural and and helpful as possible.
Here's the energy behind it, you don't want to be salesy, right. People want to buy they don't want
to be sold. So you're not coming on with this big pitch of the thing that you're offering. You're
simply identifying the problem. You're coming up with a quick and easy tool that saves them time
money and effort. In fact, I mentioned Jody I was talking to her about this process and she
said the energy that you're going for is that if they are driving in their car listening to your
podcast or they've got an episode playing in their ear. You want them to actually pull the car over
and stop so that they can get that awesome thing that you're offering them because it's going to
save them time money and effort and it solves their problem. Okay, that's the energy. So that
at the end of this experience what they feel to say is thank you and what you feel to say
is you're welcome, that's the energy. This is not a high-pressure sales pitch. It's solving
a problem that they're already looking to solve and doing it in a way that makes it
easy for them. The benefit for you is that you can five times your lead caption. Now
I said five times because I went from a number of lead captures every month to almost exactly
five times that number in just one week after I started using this particular process that
I've shared with you today. I know that it works, give it a try. Let me know how it works for you.